choosing a title | Bertram's Blog

Choosing Book Titles

March 22, 2012 — Pat Bertram

The title of a book is important. It’s the first thing a prospective reader sees . . . or at least it used to be. Now the author’s name generally comes first and apparently is a much better selling tool than the title ever was. A title is still important, however. It often sets the mood for the book, it lays out the theme, and it tantalizes readers into opening the book. Think of Gone With the Wind. With such a title, you expect a wide sweep of a story. The title speaks of loss and perhaps survival in the face of broad changes. Even before you open the book, you are primed to find out what is lost and why it disappeared into the wind. Imagine then, how different your feeling would be if the book had been published under its working title. Pansy. Would the book, the movie, the character have ever had such an impact if that had been the name? Of course not.

Another major work with last minute name changes was Catch 22 by Joseph Heller. Originally Catch 18, it was changed because of another book that was coming out at the same time: Leon Uris’s Mila 18. And 1984 was originally 1948. So not the same feeling!

Choosing a title is not an easy task. My novels all had simple working titles: The Red Death, The Chameleon, The Gangster Book, The Alien Book, but except for The Red Death, none of those titles were ever possible for the real title.

For A Spark of Heavenly Fire, I considered using the title The Red Death since my quarantine mirrored the middle ages, though in a hi-tech way, but the name had already been used several times. And anyway, from the very first, I’d planned on using A Spark of Heavenly Fire. That was my inspiration for the book, the Washington Irving quote: “There is in every true woman’s heart a spark of heavenly fire, which lies dormant in the broad daylight of prosperity; but which kindles up, and beams and blazes in the dark hour of adversity.” I wanted to tell the story of ordinary women, women who seemed colorless in ordinary times, but who blazed brightly in dark times. When I found no takers for the book, I thought perhaps the title didn’t reflect the story, so I changed it to In the Dark Hour. And I got an agent. She couldn’t sell the book, so when my contract was up, I changed the title back to A Spark of Heavenly Fire. And that’s the title Second Wind Publishing released it under.

I had to try several times before I got the title of More Deaths Than One right. The working title was The Chameleon but that was never a real contender since I didn’t want to give the story away. So first I used the Law of the Jungle, which amused me since the jungle was so much a part of the story. Also, at one point I had my hero say that the villain might be above the law, but he wasn’t above the law of the jungle. Both the line in the book and the title ended up being deleted because they were too trite, so next I went with Nature of the Beast. It was adequate, and I would have stuck with it despite its triteness, but then I came across a couplet from Oscar Wilde’s “Ballad of Reading Gaol”: He who lives more lives than one/More deaths than one must die. Since my hero appeared to have more lives (and deaths) than one, More Deaths Than One struck me as the perfect title.

Daughter Am I, my gangster book, only had one previous title: Sins of the Fathers, though really it should have been Sins of the Grandfathers. Then I found the Rudyard Kipling quote: “Daughter am I in my mother’s house but mistress in my own.” The quote would have more accurately described the theme of the book if it were “daughter am I in my father’s house,” but I was taken with the title Daughter Am I and decided it was close enough.

Which brings me to my most recent novel, Light Bringer. Sad to say, I haven’t a single story to tell about the title. Even though the working title was The Alien Book, I always knew the title was Light Bringer. Light is the theme of the book, and the Light Bringer (planet X) was the reason for the story.

So, as a reader, what are your favorite titles? As an author, how did you come up with the names of your books?

Posted in books, fiction, writing. Tags: A Spark of Heavenly Fire, Book titles, Catch 22, choosing a title, Gone with the Wind, More Deaths Than One. 3 Comments »

Titles: What Makes a Good One

April 11, 2009 — Pat Bertram

My guest today is Marshall Karp, an award winning former advertising executive, a playwright, a screenwriter, and a novelist. He has also written, produced, and executive produced TV shows for all the major networks. Karp tells us what makes a good title:

1. Short.

That’s my first thought. Why? Because your title is not just words. It’s a major design element on your cover – often even more than the illustration. And given the space limitations, the designer can do a lot more with one, two, or three words, than with ten. Also, picture your cover reduced to a thumbnail on Amazon. Too many words become unreadable. That said, I think my title HOW TO EARN MILLIONS, LOSE WEIGHT, AND DEVELOP KILLER ABS WITHOUT WORKING, DIETING OR EXERCISING would sell a ton. I just have to write the book.

2. Intriguing.

I think it helps if your title makes prospective buyers wonder what that book might actually be about. My first title, THE RABBIT FACTORY, is probably my best. It just seemed to grab people. And the chalk outline of a six-foot rabbit on the cover added to the mystery. Note: a year before publication another author used the same title. I was crushed, but my publisher told me that titles are copyrighted, and there are lots of duplicate titles. THE RABBIT FACTORY, he said, was too good to change. He was right. The title definitely helped sell the book, both to the trade and to readers.

3. Not generic.

My second book, BLOODTHIRSTY, is about murder by exsanguination. I was so excited when I came up with a title that described the plot in one word that I never thought twice about it. In hindsight, I should have. Blood is a little — make that a lot — overused. But the designer loved having a word that was loaded with visual possibilities.

4. It’s a title. It’s not the book.

The title does not have to communicate what the book is about. It has to make the reader want to buy the book to find out what the book is about. Sorry if that sounds like I’m talking down to you, but it’s a basic fact that I was late in learning, and still have trouble dealing with.

5. If you’re lucky, the title will keep on changing.

English is not the universal language. So while THE RABBIT FACTORY is called THE RABBIT FACTORY in the UK and literally translated to IL MISTERO DEL CONIGLIO SCOMPARSO in Italy, it’s CARTOON in France, and in Dutch it’s loosely translated as FATAL ATTRACTION.

My latest book is about a group of cop wives who are getting murdered. They also have a house flipping business together, and my US publisher is very happy with the title FLIPPING OUT. But my UK publisher said the Flipping part wouldn’t resonate. I got in touch with my inner Agatha Christie and reluctantly offered up THE DEAD WIVES CLUB. They loved it.

But months before either book was ready for market there was a lot of confusion among readers, booksellers, and reviewers. Even when I tried to make it perfectly clear on my website that it was the same book, going by two different titles, people kept asking me how two different books could have the same synopsis?

Finally, my UK publisher agreed, and now, FLIPPING OUT is called FLIPPING OUT in the US and the UK.

6. The Airport Test.

Titles are very personal and intensely subjective. It’s hard for an author to subtract his or her own investment in a title when making the final decision. So try putting your prospective title to this test.

Narrow down your titles to a small handful. Then find someone whose opinion you value and say this: You’re in an airport. You have 30 seconds to buy a book. If you saw this title, does it (a) intrigue you to want to learn more, or does it (b) just grab you?

You want a title where the respondent says (b). Because the best thing a title can do is grab a reader in a way that makes her want to grab the book.

One lucky commenter, chosen at random, will win a free copy of Flipping Out. If you do not win, click here for your consolation prize: