I find it interesting that most of these blog prompts have nothing to do with me, such as today’s prompt about building loyal subscribers. I have no idea how to build loyalty, have no idea if anyone has even subscribed to my blog. I do know a few friends get my blog by email, which isn’t really fair — they get to keep up with me on a daily basis, and I don’t know what’s going on with them. You’d think they’d be kind enough to reciprocate with their own blog, wouldn’t you? (I’m being facetious. If I want to know what’s going on with them, I could simply call, and I don’t, so who’s the one who isn’t being fair?)
Actually, according to WordPress, I do have some subscribers, and a few more have subscribed in the past few days, so thank you for subscribing!
As for building loyalty — apparently, somewhere along the line I have done so since I see many of the same names in comments and “likes,” but as I’ve mentioned before, I have no idea why anyone reads what I write, though I do appreciate everyone who does. It makes blogging seem so much less like throwing a tiny penlight out into the great darkness of the unknown and more like connecting with friends.
There are some people who have been with me almost from the beginning — starting from the time I wrote about writing, then tumbling into the whole morass of grief with me, and still showing up now that my posts range from stream of consciousness to gardening. Truly, hands across the nations! (Did I mention how grateful I am for you? Well, it bears repeating.)
I might not know how to purposely build a following, but I know how not to build subscribers by the millions — don’t be controversial. Almost all people who garner those sorts of numbers and that sort of loyalty do so by talking about things that gets people emotional, and I don’t want to do that. I know how a lot of my readers think, and I’d just as soon not get into discussions that either get my ire up or theirs. (And I don’t like to have to think of tactful ways of saying I disagree, so I don’t.)
Another way not to build loyal subscribers is to not show a bias because bias automatically gives people a connection to you. It’s almost impossible not to show a bias, and I’m sure mine shows occasionally, though my bias tends to be for irony and intelligence and truth-seeking rather than for any movement or ideology. And I have a definite bias against hypocrisy, emotion that passes as fact, and regimentation of thought. I spent most of my life around people who loved to force people to think their way, so I became adept at changing midstream partly to keep the peace and partly because I didn’t care enough either way to argue the point.
But then, can anyone tell if they are really bias-free? I’m not sure. It seems ingrained so that a biased person acts as if their bias is the truth rather than simply their way of seeing the truth. Case in point: one popular quasi news show has been bleeding viewers because a lot of people don’t like its far-left liberal slant, and all the journalists on the show profess to have no idea there is a slant — they thought they were being impartial.
Seems like a good idea for me to keep keeping away from controversial topics — that way I can keep my bias to myself. And I can keep the readers I have rather than trying to grow a larger subscriber’s list, which I don’t know how to do anyway.
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Pat Bertram is the author of Grief: The Inside Story – A Guide to Surviving the Loss of a Loved One



















