A friend asked me if trying to become a successful author is worth the investment of time and money. Not only do writers have to hone the craft, they need to attend conferences, workshops, hire editors and publicists, build websites and promote.
I wish I knew the answer to my friend’s question. Now that my books are nearing their release date, I’ve been spending most of my time on the internet researching how to promote. And I still don’t know how to do it. Blogging, of course. Publishing articles. Making connections on Facebook and Gather. But to become successful, writers need to go beyond the obvious. Nor do I have the money necessary to do all that is required, including attending conferences, joining national writing groups, traveling to booksignings. So I have to do it on the cheap.
Is it worth it? I won’t know for a year or two or ten if I’m going to be a successful author, so right now, I’ll leave you with the daunting facts: one and a half to two million books are written every year. 150,000 are published (about half of those are self-published), and since many carry over from year-to-year, I figure that at least a million are being peddled as we speak. 75% of published books (including some with big advances) sell less than 500 copies. 85% of published book sell less than 1000 copies. 84% of books in a bookstore sell less than 2 copies. A book is considered successful if it sells a total of 5000 copies. Considering the time it takes to write, edit, and promote, that comes to about $1.00 an hour for the author. Woohoo. (And that doesn’t take into consideration the sometimes hefty amounts people shell out for conferences, editing, classes, etc.)
Because time as well as money is at a premium, we feel guilty when we promote and let the writing lie fallow. And we feel guilty when we write and don’t promote. Juggling with fire would be easier, and less complicated, especially when the fireballs being juggled include jobs and family.
On the other hand, what choice do we have? We are writers. We need to write, and we need readers.