I received my second royalty check yesterday and was shocked (and a bit embarrassed) by how few books I had sold online in the past couple of months. I’ve been a big advocate of online promotion, and I’ve had a great time connecting with people on Facebook, Gather, Twitter, Goodreads, this blog, and other sites. Apparently, however, while I’ve been making friends, I haven’t been making sales. I realize the economy is bad, that people are spending money for vacations and back to school clothes, that many people are without work, but that can’t be the total answer since 30% of each of my books is available as a free download on Smashwords. And people aren’t downloading them.
I’ve been saying all along that I’m missing a piece of the on-line promotion puzzle, and this just proves that I am right. To be honest, I still don’t know what that missing piece is. I get dozens of emails from authors telling me about their books, giving a synopsis and a plea to buy. I won’t follow their example. Such emails might work — people are kind and often will follow through — but I find them intrusive. And annoying. So annoying that I don’t even bother to read them. Since I won’t do unto others what I won’t let them do unto me, emailing people is out.
I know many authors who continually speak and write of their books, cramming them down our gullets until we want to scream. We can’t scream, of course, because that book is gagging us. That’s why you never hear a protest against this sort of tactic.
I could do what other authors are doing — give up on promotion to concentrate on writing another book that might be “the one.” The problem with this (for me, anyway) is that I already have two more books that will soon be published. Daughter Am I (sort of a gangsterish book with my own twist on the bootlegger story) will be published in August, and Light Bringer (sort of a science fiction, alternate history, retelling of human history novel, with my own twist on the past), will be published in November.
I can see one problem — I can’t write an elevator speech! After all this time, I still don’t know how to describe my books in a single sentence. Nor have I figured out my genre. One reader emailed me (yes, I do read and respond happily to emails from people who aren’t trying to sell me something unless it is one of those endlessly forwarded messages that no one ever reads). She commented: I now see what you mean about an unnamed genre. Kind of a big picture conspiracy, behind the scenes machinations and how that affects the little guy (or gal) on the street. (Thank you, Wanda!)
So, what’s the answer? I promise, when I figure it out, I will let you know. By November, I hope. Light Bringer is my magnum opus (of the four people who have read it, two called it brilliant; the other two merely said it was wonderful), but how magnum can an opus be if no one reads it?
Meantime, my fame, such as it is, is spreading. In the past few days, I found my name in four different blog posts and links to my blogs in a couple of surprising places:
Murder in the Wind — I won! Thank you! By Sheila Deeth
I blog, you blog, we all blog — Why? By Claire Collins
To Kindle or Not to Kindle by Norm Brown
Interview with Alan Baxter on Smashwords
Bookselling Links on the New Atlantic Independent Booksellers Association website
It’s a good beginning.