A newly published author asked me an interesting question today: “Now that my book is ‘out,’ what is the first thing I should do?” I ought to know the answer to that since I was in the same position not that long ago and will be again next month when Daughter Am I is released, but I’m still a bit mystified about how to promote effectively online.
So much of book promotion on the internet depends on social networking sites, which means that one’s promotion efforts have to start long before the book is ever published because you need people to promote to. That was the big lesson I learned during my first months as a published author. The internet is so vast that any message thrown casually out into cyberspace has about as much impact as a child’s balloon set free to drift on the wind. If you hand a child a balloon, however, at least one person for sure will see it, maybe even two or three. If you have “friends,” on social networking sites perhaps a few of them will see the messages you post on your profile and be glad for you. Or at least they will pretend to be glad for you since chances are they are promoting a book, too, and responding to such messages is part of their promotion campaign.
(Do I sound cynical? I don’t mean to. I am a bit disappointed that promoting on the internet hasn’t had the impact on my sales that I’d hoped, but on the other hand, I’m having a wonderful time meeting new people, discovering new books, rediscovering old friends, creating new relatives. In essence, I’m developing a whole new life, which is a thrill in itself.)
Some new authors send email messages to all their contacts, but unless you know the people personally, I don’t think it’s such a good idea. I’m hearing through the grapevine that spamming generally doesn’t have much impact on sales, and it only irritates people, which might cause a backlash. On the other hand, status updates on MySpace, Facebook, Goodreads, Twitter are good, especially if you link the update to a blog article that tells about your struggles to get published or something else of an equally personal or helpful nature.
The secret to social networking is to be social. I admit I don’t do the one-on-one thing that well. I have a huge list of people I owe blog comments to, but somehow the days pass, and the list keeps getting longer. I’ve started responding to comments on my blog, though, which is a big step in the right direction. I used to think it was better to give commenters the last word, but recently my blog readers have convinced me they like a bit of dialogue, if only to let them know I read and enjoyed their comments. And I do. Read them and enjoy them, I mean.
I’m starting to ramble a bit here.
The point is . . . heck, if I knew what the point is, I’d be sitting back and counting my millions. Still, I have learned one thing — websites, blogs, tweets and status updates all work together to create something more than the individual parts. Who knows, that something may eventually turn out to be book sales.
Daughter Am I will be released by Second Wind Publishing, LLC in October, 2009