Do Blog Tours Live Up to The Hype?

Daughter Am I, my latest novel, will soon to be released by Second Wind Pubishing, so I have to start planning a blog tour if I’m going to do one. I hear so much about how great they are — mostly from the major publishers who don’t want to spend the money to send their authors on an unvirtual tour — that I wonder if blog tours do anything for an unknown author. I know the most popular book blogs do help get the word out, but if one can’t get a guest spot on those blogs, is it still worth doing a tour? And is there any real difference between doing a formal tour and doing guest spots on a few blogs?

In case I decide that a blog tour is worth all the work, would you be willing to be a host?

Daughter Am I is a young woman/old gangsters coming of age tale that is being sold as mainstream, though it could just as easily be classified as a mystery.

When twenty-five-year-old Mary Stuart learns she inherited a farm from her recently murdered grandparents—grandparents her father claimed had died before she was born—she becomes obsessed with finding out who they were and why someone wanted them dead. Along the way she accumulates a crew of feisty octogenarians—former gangsters and friends of her grandfather. She meets and falls in love Tim Olson, whose grandfather shared a deadly secret with her great-grandfather. Now Mary and Tim need to stay one step ahead of the killer who is desperate to dig up that secret.

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3 Responses to “Do Blog Tours Live Up to The Hype?”

  1. Jennifer Roland Says:

    I think they can be a great boon to reader engagement. I’m in the middle of mine for my non-fiction book, so I don’t yet know if they affect sales in the short term.

    Building that personal relationship with your readers, though, that is priceless. They may not buy this book immediately, but they will notice when your next book comes out. And, if they aren’t buyers, they might be good advocates to get your books in more local libraries.

  2. Sheila Deeth Says:

    I’d be willing to host, because I loved your other two books and I know you’d write a way better post than any I write. But I’m not sure it would help you much – not sure I get that many “visitors.”

    I think blog tours do help though – it’s hearing the same title and seeing the same author in so many different places, before you get chance to forget them, that fixes them in the mind. Trouble is, then I look for the books I’ve remembered in stores and find they’re not stocked. I find it harder to impulse buy on the internet, so real stores are really important to me.

    • Pat Bertram Says:

      Sheila, I added your name to people to contact when/if I decide to do a tour. Since Daughter Am I is sort of a treasure-hunting tale, I’m thinking a blog-to-blog treasure hunt might be fun.


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