I’m trying to write a press release. Grief: The Inside Story is an important book that has helped many people, but it needs to find a wider readership. To that end, I’d like to send out a press release.
A press release sometimes prompts newspapers to contact the author for more information. Sometimes the newspaper will print the item as a whole if they need a filler. Either way, the release needs to be compelling. Short, but compelling.
Since I am not well known, the press release has to depend on factors other than name-recognition to make it newsworthy. This is what I have so far:
Death used to be a fact of everyday life. Today, however, the average American has a life expectancy almost a decade longer than it was in the 1970s. That’s great news, but as Toby Scott, head of communications at Hospice UK, a charity for end-of-life care says: “It is rare now for anyone to experience being with someone who they know is dying let alone anyone who has recently died.”
For the boomer generation, often the first time they experience death is when their parents begin to fade. It’s no wonder that few people understand grief, know what to expect, have the skills to cope with the emotional upheaval.
Not only do boomers have little firsthand experience of death to prepare them for the many ways grief affects them, but the complex and painful experience of grief for a spouse, life mate, soul mate is not something people regularly see on television shows, in movies, or read about in novels. So, like others of her generation, when author Pat Bertram lost her husband, the very presence of grief shocked her.
In the United States a death occurs approximately every twelve seconds. And almost every one of those deaths leaves someone behind who is shocked and bewildered by what they are feeling.
How long does grief last? What can I do to help myself? Are there really five stages of grief? Why can’t other people understand how I feel? Will I ever be happy again?
In Grief: The Inside Story, Pat Bertram, author and grief survivor, answers these and other big questions in a straightforward manner. Bertram acknowledges the pain that others so often try to hide, shows how important grieving is, and gives hope that yes, there is happiness on the other side of grief.
Grief the Inside Story by Pat Bertram is available on Amazon (www.amazon.com/dp/0368039668), and through all good bookstores.
Any comments? Suggestions?
Pat Bertram is the author of Grief: The Inside Story – A Guide to Surviving the Loss of a Loved One. “Grief: The Inside Story is perfect and that is not hyperbole! It is exactly what folk who are grieving need to read.” –Leesa Healy, RN, GDAS GDAT, Emotional/Mental Health Therapist & Educator.