Conflict Opens a Door and a Story Begins

Sometimes it seems as if most books and movies today are glorified comic books, epic battles between the dubiously good and the impossibly evil. Conflicts in which there are no shades of gray must be satisfying for many people, but I like a little more subtlety in my conflicts, a little more reality.

In a world that is run by major corporations, stories where a lone hero takes on a megalithic corporation, brings down the owner of the company, and saves the world just are not plausible. Though I’m sure presidents of the major corporations think they are indispensable, they are not. If they are eliminated, there will always be others to take their place, and the corporations will go on doing whatever it is that they do.

Because I know this and cannot escape it even in a world of my own creation, conflicts in my books tend to be less clearly defined. Of course I have heroes and villains, but the villains are not always dastardly ones, though my other characters may perceive them as such. The villains are the heroes of their own story, and though a corporation is often the villains’ vehicle, my heroes don’t bring it down.

I like my heroes to find a romantic partner, a co-protagonist. It seems to dissipate the energy of the story if the two are always in conflict, so I prefer it when they bond together in their struggle against fate (or an employee of a corporation as the personification of fate). To me, the biggest villain around is fate. What is more unfair, more murderous, more disastrous than fate?

My heroes never bring on their fate. Perhaps my books would be more dramatic if they did, but I cannot sympathize with characters who cause their own problems. And why do they have to cause problems for themselves when other people or even life itself is always ready to cause problems for them?

When fate comes knocking on the door, everything changes. And that’s when a real story, not a comic book, begins.

In my novel Light Bringer, “fate knocking at the door” is a one of the unintended themes. In the prologue, baby Rena is found at the door of a remote Colorado cabin. In the first chapter, fate comes with an actual knock when men proclaiming to be NSA agents show up at Philip Hansen’s door. Fate finds Jane Keeler when she shows up at her sister’s door and finds the house empty. Fate knocks even harder when she opens the door of a local coffee shop and meets the man of her dreams, and poor Jane’s fate is sealed when she is abducted and shoved through the door of car.

So many doors! Philip knocks on Rena’s door, and later the two are carried uncocnscious through the door to an underground facility, where Jane is also being held behind a locked door. Philip and Rena find out that between them they can open doors without a key, and when they do, they find secrets behind even more doors. And then there is the ghost cat Wisdom and the invisible watcher who seem to need no doors, but are more than willing to open them for Philip and Rena. Each time a character goes through a door, things change, and they find more conflict.

Fate doesn’t have to come with an actual knock, but it’s been said there are only two stories — a character goes on a trip and a stranger knocks on the door, so doors are an important symbol of conflict and change.

How do doors enter into your story?

Have You Ever Wondered How Amazon’s Algorithms Work?

Amazon has always mystified me, not just how they rank books but how some people who seldom promote manage to sell thousands of copies of their books, and others who seem to promote just as much languish at the bottom of the sales ranks. Today I learned two things.

1) Studies have shown that the number of reviews a book has on Amazon makes a difference, but their worth is still debatable, especially since so many people have found a way around Amazon’s rules. Not only are reviews for sale, but a single Amazon reviewer posted over 23,000 reviews in a single year.  It’s taken me a lifetime to read almost that many books!!

A fellow author sent me the link to a new Harvard Study with a note that the study shows customer reviews have just as much weight as professional reviews, but the study does not say that. According to an article at The Big River Review, “Though reporting in newspapers and blogs seems to present the work as a vindication of the current Amazon review environment, the study is not about, nor does it present itself as being about, the relative veracity or reliability of the two forms of reviews in the present day. It is about editorial favoritism related to the top 100 books from 2004-2007.” If you are interested in learning more about the dangers of Amazon’s review policy, please check out this website. Very interesting! http://www.thebigriverreview.com/

2) Amazon has two lists, a bestsellers list and a popularity list. The bestseller list reflects the number of sales in the past 24 hours, while the popularity list reflects the number of sales plus the price of the book for the past 30 days. Which is why giving away books might put you high on the bestseller lists but keep you off the popularity lists. Being high on the popularity lists can account for thirty to forty book sales a day. (You can find the entire article here: Updates to Amazon’s Book Ranking Algorithms: The Death of 99-Cent Ebooks? An End to KDP Select Perks?)

I still haven’t learned how to get on the lists, though. Obviously, selling a ton books helps, but that skill eludes me.

On the chance that reviews will help, I will be glad to send a coupon for a free ebook to anyone willing to review one of my books. Just let me know which one you would like.

How To Do an Online Interview

I have a couple of blogs where I promote other authors, and so few authors follow the directions, I’ve become convinced writers have no idea how to read. Or perhaps they believe the directions don’t apply to them? Even so, bloggers cannot post what they do not have. So, for all you authors out there who are promoting your books, if you wish to be a guest on someone else’s blog, please follow the bloggers’ directions. The directions are there for a reason, partly to make it easier for the blogger, but mostly to make the interview or guest post as pleasing and compelling as possible to attract readers for your books.

If bloggers ask for a link to your book cover, please provide one. You have posted your book cover somewhere on the internet, right? So, provide that link. (For example, I have posted all of my book covers on the right sidebar of this blog and on my website, so I could provide either link.) If bloggers are going out of their way to promote you and your book, don’t make it harder by making them search for a photo or a link because generally, they won’t take the time. And, as I said, bloggers cannot post what they do not have.

If the blogger gives you an option where you can choose from a list of questions, please choose questions to which you can give full answers. Responding, “I don’t know” to a question is a waste of your time, the blogger’s time, and the reader’s time. If you don’t know, pick a question to which you do know the answer. Giving monosyllabic responses is just as bad. You’re a writer, right? Supposedly you know how to hook readers. So hook them. Tell them something interesting. Most writers say they have no message in their books, that they just want to entertain, so be entertaining.

Almost as bad as “I don’t know” is saying “It’s difficult to describe.” You’re a writer. Take the time to find the necessary words. And please, do not respond to a question with, “You’ll have to read the book.” There are 130,000,000 published book as of this very moment, so people have plenty of options. They don’t have to read your book. You have to make them want to read your book.

For my Author Questionnaire, I begin with the question, “What is your book about?” It’s the hook, the reason why we are all at the blog — to know about your book. So, please, don’t start your interview with boring questions like, “Is this your first book?” Why would the reader care if it’s your first book if they don’t know what it is about? And please give the title of your book. If you’ve done your job right, people are going to want to learn more about your book, but if you haven’t provided a title, how will readers know what it is?

Proof your interview or guest post. If your interview is full of typos, people will assume that your book is full of typos. If your grammar is sadly lacking, people will assume your book is as ungrammatical. And if your interview is boring, people will assume your book is also boring. So please, spend time on your presentations. It does you no good to carelessly throw together an interview, guest post, or excerpt, and expect readers to instantly fall in love with you and your work.

But most of all, follow the directions. I ask people to submit their interview as a comment reply on the blog, yet every day I get a message from someone asking for my email address so they can send me their interview. Um. No. If I wanted it sent via email, I would have provided the address.

Only about 10% of the people who do interviews for me provide everything I ask, which is why I am writing this blog. It’s a way of getting rid of my frustration and at the same time remind people to FOLLOW DIRECTIONS!

(If I haven’t scared you off, click here to find the directions for my Author Questionnaire.
Click here to find the directions for my Character Questionnaire.
And click here to Let me post your excerpt!)

Are You Envious of Other Authors?

A few years ago, I read the entire oeuvre of a bestselling author, trying to figure out the secret of her success, and I never found it. Perhaps it was hidden beneath her appalling writing style, but her poor writing dimed any possibility of my enlightenment.

Even a neophyte writer knows that any action a character undertakes must be motivated. Although in life we often act on a whim or a hunch, when a character in a novel does it, it comes across as too slick, too much author convenience, as if the writer couldn’t be bothered to take the time to come up with a plausible motive for the action.

For example, in one book, the writer had someone searching the character’s house for a set of papers, which weren’t there because the character had removed them on a hunch. You and I could never get away with that! We’d have to come up with a motive, and it’s not that difficult. The character could have taken the papers to a diner to peruse them during lunch. Or maybe taken them to a safe deposit box. Or any reason other than a hunch.

Even worse, when the character found out her house had been searched, she was stunned. Then why the hunch to remove the papers? Maybe she was expecting rats to eat them.

In a roundabout way, I suppose I did learn something: write intelligently, at least until you become a bestselling author. Bestselling authors seem to get away with increasingly shoddy writing (since I read this author’s books in sequence it was very obvious how lackadaisical her craft had become in her later books), and yet we are supposed to continue to treat them and their books with respect.

In a discussion on Facebook, a writer posed the following question: Seems nearly every day I hear a writer complain that Grisham has become a hack, or King should go back to drinking, or Clancy wouldn’t recognize POV if he tripped over it. When you’re struggling with getting recognition, how do you deal with jealousy of successful authors?

Before I was a writer, I was a reader, and as a reader, I have every right to complain that such writers have become hacks. In fact, it’s because the writers I used to like started turning out substandard work and I couldn’t find new authors that I like, that I started writing. I figured if I couldn’t read the books I liked, I could write them.

Apparently, though, once you become an author yourself, you are supposed to give up your critical capacity. If you say anything against another author, it comes across as jealousy, as if you’re envious of the other writer’s success.

In the particular case of the bestselling author I critiqued above, I am not envious of her success, I am not envious of her fans, I am not certainly not envious of her writing style. Though I’m mystified by her ability to write so copiously since writing comes hard for me, but I’m not envious of that ability, either.

I am, however, jealous of the time and money I spent on her books, and I’d like them back.

My Publisher Is Sponsoring a Short Story Contest!

Second Wind Publishing invites you to submit an entry to their holiday short story contest.

Entries are to be holiday stories of any genre that mention a food of some kind. (The food item can be a focus of the story or simply a prop.) The winner will be included in Second Helpings, a short story/recipe anthology to be released in time for Thanksgiving, Chanukah, Christmas, New Years. So, be thinking of holiday stories with delicious recipes. The story and recipe must be your own original work since the recipe will also be published in the anthology. Plagiarism will not be tolerated. The story must not exist in print form or in any current or upcoming anthology. The story must be no longer than 5,000 words.

The contest is open to anyone in the world, 18 or older, though the entry must be written in English. There is no entry fee. The best entries will be posted on the Second Wind Publishing contest blog for everyone to read and comment. The authors and management of Second Wind Publishing will choose the three finalists, but reader comments will be taken into consideration. Entries will be judged on originality, readability, writing skills, characterization, plot, and how well they fit in with the theme of the anthology. Spelling and grammar count. The decision of the judges is final.

Everyone is welcome to vote for the winner, which is to be chosen from the three finalists. The winner will be the finalist with the most comments.

The winning entry will be published in the upcoming Second Wind anthology, Second Helpings. The winner will also receive a coupon from Smashwords.com for an unlimited number of free downloads of the anthology for one month. The coupon can be sent to as many people as you wish during that month. The winner will be able to purchase an unlimited number of print copies of the anthology at half price plus shipping costs. And the winner will receive a one year free VIP account from Angie’s Diary, the online writing magazine to help you get even more exposure for your writing. ($99 value).

All entries will be deleted once the contest is over.

The contest begins April 1, 2012 and ends June 30, 2012.

Schedule:
June 30, 2012 at 11:59 pm ET: Contest ends.
July 1 — July 15, 2012: Judging of entries by 2W (and 2W authors) to pick top three entries
July 15 — July 31, 2012: Judging of the three finalists by blog readers to pick the winner
August 1, 2012: Winner announced
October 1, 2012 Book published (In an ideal world …)

Please send your entries as a Word .doc or .docx to secondwindpublishing(at)gmail.com Be sure to replace (at) with @ and use “Holiday Contest” for the subject line.

See complete listing of rules at http://secondwindcontests.wordpress.com/

Best of luck to all of you!!

What challenges did you face when writing your novel?

For More Deaths Than One, my first finished novel, the biggest challenge was learning how to write. Yikes. The original draft was laughably terrible. But I kept reading books on how to write, and I kept rewriting my novel, and eventually I got it right.

For A Spark of Heavenly Fire, my biggest challenge was finding the beginning of the story. I liked the story, and I kept telling myself that if people could just get through the first fifty pages they would like the story, too. Then one day it dawned on me that the solution of getting readers to see the story beyond the less than sparkling beginning was to get rid of the first fifty pages. So I junked those early chapters, wrote a new beginning, and then the real challenge began — getting it published. After two hundred rejections, I finally found a publisher, Second Wind Publishing, who loved the book.

For Daughter Am I, I had one great obstacle — me! The story came to me all in one day. Even the biggest story problem — why the gold was buried — was resolved that very night when I read a book about the war on gold. Still, even though I knew the story, it took me eleven months to write the first draft. Words come slowly to me. I’m not one who can sit down and just write what comes to mind. I have to dredge the words from somewhere deep inside.

For Light Bringer, my biggest challenge was figuring out who my not-quite-human characters were and where they came from. It was the first of my published novels to be started and the last to be finished. It took that long to discover the truth of the characters.

Here are some responses from others authors about the challenges they faced when writing their book. The comments are taken from interviews posted at Pat Bertram Introduces . . .

From an interview with: Jeffrey Siger, Author of “Target: Tinos”

I always like to immerse my characters in what I see as significant looming issues, but  the book originally planned for a 2012 release was scooped by world events thereby requiring me to scrap it and write an entirely new one. That experience left me a bit gun shy about picking another issue to wrap my story line around. But as I’m sure happens to so many writers, when you relax and just let the keyboard pull you up, voila, magic happens.

From an interview with: Anne Lyken-Garner, Author of “Sunday’s Child”

The obvious challenge was exposing my life story. It’s not and will never be a comfortable thing to do. Once it’s out there, it can be perused by anyone and be open to mockery, disdain etc. People can judge you because they think they can analyse you now that they know so much about your life – even if they’ve never judged you in the past.

From an interview with: Sherrie Hansen, Author of Merry Go Round

The only struggle I seem to face with my writing these days is finding enough hours in the day to sit down and write. I own and operate a bed and breakfast and tea house and am a pastor’s wife. I maintain four houses. It’s a good, but very busy life, and when the day is done, I am often too exhausted to think.

From an interview with: T. C. Isbell, Author of “Southern Cross”

I’m a retired engineer. My first challenge was to learn how to not write like an engineer. My second challenge was to learn everything I missed while staring out the window during my high school English classes.

From an interview with: Linda Nance, Author of “Journey Home”

Life got in the way. When you are raising a family there are many things that make writing the book less of a priority. An almost fatal accident made existance difficult and the idea of finishing the book only a distant dream. I did not give up but when I had the story completed I could see it was still not finished. It needed more. It needed more than I could give.

I enrolled in a class at Arkansas State University and doors opened giving me a new enthusiasm I had never felt with the feeling that I could . . . I could do it. They taught me so much and they helped me to learn to learn. I have always believed that we should learn in everyday and all that we do. The class helped me to view things in more than one way and to use that in what I was working on.

So, what challenges did you face when writing your novel?

(If you’d like me to interview you, please check out my author questionnaire http://patbertram.wordpress.com/author-questionnaire/ and follow the instruction.)

Making an Impact With Our Writing

In Practical Tips for Writing Popular Fiction, Robyn Carr writes, “It is important to know what type of book you are writing, what it is mostly. Different types of novels are meant to accomplish different things. Some are meant to scare, others to thrill or provide vicarious adventure, some should fill the reader with desire. The impact of the story is consistent with its genre. To write a superior novel, the novelist needs a course to follow, a map to lead the way. You must know where you are headed, and what you are doing, and why this works.”

The impact I’ve always hoped for with my novels is shock that such things happen, perhaps fear that they such things could happen to any of us, and a dash of cogitation or at least a soupcon of second thoughts about how one views the current state of affairs. The irony, of course, is that we seldom can change anyone else’s views, so those who are aware of the truth will not be shocked because it’s nothing they haven’t heard before, and those who are not aware of the truth will not be shocked because they will assume the books are entirely fictitious.

Still, I add cupfuls of history to the cauldron when I am stirring up a story, in hopes that some people will see a bit more of the truth, yet I’m not sure what, if anything, that will accomplish. If we truly are living in a controlled society, there isn’t much we can do whether we know the truth or remain blissfully naive.

In case you aren’t familiar with my novels they all fall under the heading of “conspiracy fiction.” I wrote what I knew (from studying secret histories, not from first hand experience), partly to create the impact as stated above, and partly because it would have been a shame to let all that research go to waste.

So, what are you trying to accomplish with your novel? What is the impact you are hoping to make?

Is a Salinger-Like Reclusiveness a Viable Option in Today’s Book World?

Here’s an interesting dichotomy — there are so many books being published today that most will never sell more that 100 or 150 copies in a lifetime, yet an article in the New York Times says that in the e-reader era, writing one book a year is slacking. Name brand authors who once wrote one book a year are now writing two, and those who are sticking to a one-a-year schedule are also writing short stories and novellas to keep their names in view. To quote Lisa Scottoline from the NYT article, “the culture is a great big hungry maw, and you have to feed it.” And it’s not just name brand authors. Self-published authors are feeding the maw, too, sometimes with three or four or even six books a year.

Seems silly to me — authors scrambling to write extra books while many worthwhile books from small independent presses are going unread. There should be a way of evening things out, but people obviously prefer to stay with authors they are comfortable with. How else to explain the James Patterson phenomenon? Twelve books in twelve months? Yikes. Granted, some seem to be ghost written (or should I say guest written?), but still that is an incredible output considering that most people don’t read that many books in a year.

I’ve always loved books — in fact, as a child all I ever wanted when I grew up was time to lose myself in books — but now I’ve mostly lost my taste for reading. Too many books are shallow, even the well-written ones, and no wonder — authors who once had the time to write thoughtful books have to spend more time racking up the words and less time thinking. For me, a story isn’t enough. I want to be tantalized with insights, new ideas, different ways of viewing the world. I realize this is not the wave of the future. How deep can the ideas in a novel be if they are intended to be read on a phone or as an interactive ebook that’s enhanced with video, author interviews and social-networking applications?

I’ve never been one to follow the crowd. Sometimes I don’t even know where the crowd is. So it should come as no surprise that I don’t intend to increase my output of writing. (Though, come to think of it, any writing other than blogs would increase my output.) I couldn’t write more even if I wanted to. I am a slow writer. Even at my fastest, I can only write one book a year, and that doesn’t include editing and copyediting.

I am getting an interest in writing again, though. Sometimes I think about the books I’ve started and wonder what will happen to the characters, and just today I figured out how to develop my grieving woman book, the one I started for NaNoWriMo in 2010. It should be not so much a book about grief but about a woman’s journey into self-discovery, and so I should start the story before her husband dies, because it is during his long dying that she first loses herself.

This could be one of those books that takes a lifetime to write, since perhaps I will have to live the character’s life first. Or maybe I need to write the book as if I am writing my own future, and see what I can make of myself. Either way, the book would not be written in a month or even a year. It would take longer than that to glean the necessary insights.

According to the NYT article, “Publishers also believe that Salinger-like reclusiveness, which once created an aura of intrigue around an author, is not a viable option in the age of interconnectivity.” Luckily, I am neither self-published nor published by a major publisher, so I have the luxury of being as reclusive as I need to be in order to write whatever books might be in my future. (Shhh. It’s our secret. Don’t tell my publisher, Second Wind Publishing, I said that.)

Getting Grief Right in Writing

Long before I knew the truth of grief and its power, I wrote A Spark of Heavenly Fire. The story begins thirteen months after the death of Kate Cummings’ husband, and she is still haunted by her small unkindnesses during his long illness. It surprises me that I got that part right because so much of the grief journey has been a shock to me, including how much I regret my own small undkindnesses toward my life mate/soul mate. I didn’t do anything bad, just lacked generosity of spirit at times during his last year. If he had lived, of course, these lapses would have passed unnoticed in the commotion of daily life, but with his death, they loomed like vultures over my spirit, waiting to tear me to shreds. If I had known how close to death he was, I would have been more patient, more understanding of his dying ways, but I didn’t know. I’ve come to realize that we were under such stress those last years that both of us did the best we could in the untenable situation. Dying is an unpleasant business for both parties.

Here are a couple of excerpts from A Spark of Heavenly Fire that show Kate’s torment. I wasn’t as feisty as Kate. I didn’t kick furniture or slam doors (well, maybe just once), and I didn’t give in to my anger until after he was dead, but otherwise, these passages show how much we bereft regret the small things we did:

Kate hauled herself upright and groped for her eyeglasses. After sitting on the edge of the bed for a moment, gathering her strength, she dressed and wandered through the house. She hesitated by the closed door of the second bedroom where her husband had lived during the last years of his protracted illness, touched the knob with her fingertips. Yanked her hand away.

This is ridiculous. Joe’s been gone for thirteen months.

Taking a deep breath, she grasped the knob, but could not force herself to turn it. She rested her forehead on the door for a minute, wondering if she’d ever be able to face the ghosts of sorrow and regret locked inside, then squared her shoulders and headed for the front closet to grab a coat and hat.

[Later in the book, Kate explains this inability to open the door to her new friend, journalist Greg Pullman.]

“A little over a year ago, during one of Joe’s rare remissions,” Kate said. “I mentioned we were coming up on our fifteenth wedding anniversary. When he ignored me, I asked, ‘Would it kill you to be nice to me once in a while?’

“He didn’t answer.

“I went out for a walk. When I returned, he was gone.”

“Dead?” Greg asked.

“No. Not then. He’d taken our car, an old Volvo, and left. I didn’t know he felt strong enough to drive. He could barely walk and had a hard time gripping so much as a glass of water.

“When the state patrol called to tell me Joe had been in an accident, that he’d driven off a cliff in the mountains and had died instantly, I wasn’t surprised. It did surprise me when they ruled it an accident. It seemed so obvious to me he’d taken his own life that I was sure everyone else could see it, too.”

Kate gave an unamused laugh. “I never did buy another car.”

Greg looked at her, a frown wrinkling his brow. “I don’t see that you did anything shameful.”

Kate toyed with her empty cup. “I’m not proud of what I said, and I hate knowing those were the last words I ever spoke to my husband, but I don’t think it had anything to do with his suicide. I doubt he even heard me.

“About two weeks after the funeral, I decided to clean Joe’s room. I didn’t feel up to sorting out his things, but I thought I should dust and vacuum in there. I cracked opened the door, as if expecting Joe, or at least his spirit, to inhabit the room. I stepped inside, but seconds later I scrambled out again and slammed the door.

“Memories of all the shameful, petty, inconsiderate things I had done over the years haunted the room, and I couldn’t bear to face my own mean spirit. Too many times I snapped at him or purposely waited a few minutes before going to see what he wanted when he called out. Other times I felt so angry at the way life had treated us, I stomped around the house, slamming doors and kicking furniture. Usually, though, I pounded my pillow, or cried. I’m embarrassed to admit how many times I cried, wishing I had a normal life with healthy children to take care of instead of an uncommunicative and disabled man. Sometimes I even hated him for what he had become, as if he chose to get sick. Can you believe that?”

She didn’t pause for a response, but hurried on, wanting to get it all out. “Worst of all, I realized I was not a strong woman who had shouldered her burden with courage, but a weak woman who lacked generosity of spirit.”

Greg reached across the table and put a hand over hers. “We are a sad pair, aren’t we?”

She gave him a wistful smile.

A full minute went by without either of them speaking, then she asked, “Would you like some more hot chocolate?”

Rules of the Writing Game

There are thousands of books on the market telliing us how to write the novel. Balancing those are Somerset Maugham’s oft-quoted adage, “There are three rules for writing the novel. Unfortunately no one knows what they are.”

The truth is, we can change the rules of the game (assuming there are any rules). Why not? After all, it’s our game. We can do anything if we can make it work. But . . . if we want readers, we have to fulfill our side of the contract by fulfilling their expectations. If we write a boring story when we promised a thriller, if we don’t furnish a satisfying ending, if the book is riddled with typos and inconsistencies, then we have not fulfilled reader expectations.

In this anything goes publishing world, readers’ expectations seem at an all time low, otherwise why would they put up with the unedited, poorly constructed books that are downloaded every day by the hundreds of thousands? Still, most of us want more for our books than to be today’s free download fad. We want our books to have a life of their own, a life for which people are willing to pay a fair price. And for that, we need to know how to write, communicate, and tell a story.

Certain aspects of story telling never change — you need a beginning that hooks people, a middle that makes them want to keep reading, and an ending that satisfies. The writing has to be comprehensible. No reader wants to read the same sentence over and over again, trying to make sense of it. They want to find out what happens to the character. Which brings us to an important “must.” You must have a character who wants something desperately enough to drive the action of the story. Even if the character is unwilling to take action at the beginning, somewhere along the line she needs to take things into her own hands. A character who is unwilling to participant in her own story gets boring after awhile, and no matter how things change, that first commandment of writing will always hold true — though shalt not bore thy reader.

So, what are the rules of your game? What traditional rules do you follow? What rules do you make up? If you create your own rules, how do you make your story work?