Authors, Would You Like to be Interviewed?

If you are an author, I am inviting you to let me promote your latest book.

I do author interviews and character interviews, and post excerpts on my blogs, and I don’t charge a penny! Of course, since you get what you pay for, I can’t guarantee you will sell books because of your efforts and mine, but they will be promoted via Facebook and Twitter. If I haven’t scared you off, click here to find the directions for my Author Questionnaire. Click here to find the directions for my Character Questionnaire. And click here to Let me post your excerpt!

computerHere are some tips for doing the most compelling interviews:

For my Author Questionnaire, I begin with the question, “What is your book about?” It’s the hook, the reason why we are all at the blog — to know about your book. So, please, don’t start your interview with boring questions like, “Is this your first book?” Why would the reader care if it’s your first book if they don’t know what it is about? And please give the title of your book. If you’ve done your job right, people are going to want to learn more about your book, but if you haven’t provided a title, how will readers know what it is?

Pick ten questions that most resonate with you. Responding, “I don’t know” to a question is a waste of your time, my time, and the reader’s time. If you don’t know, pick a question to which you do know the answer. Giving monosyllabic responses is just as bad. You’re a writer, right? Supposedly you know how to hook readers. So hook them. Tell them something interesting. Most writers say they have no message in their books, that they just want to entertain, so be entertaining.

Almost as bad as “I don’t know” is saying “It’s difficult to describe.” You’re a writer. Take the time to find the necessary words. And please, do not respond to a question with, “You’ll have to read the book.” There are 130,000,000 published books as of this very moment, so people have plenty of options. They don’t have to read your book. You have to make them want to read your book.

Proof your interview or guest post. If your interview is full of typos, people will assume that your book is full of typos. If your grammar is sadly lacking, people will assume your book is as ungrammatical. And if your interview is boring, people will assume your book is also boring. So please, spend time on your presentations. It does you no good to carelessly throw together an interview, guest post, or excerpt, and expect readers to instantly fall in love with you and your work.

But most of all, follow the directions. I ask people to submit their interview as a comment reply on the blog, yet every day I get a message from someone asking for my email address so they can send me their interview. Um. No. If I wanted it sent via email, I would have provided the address.

Only about 10% of the people who do interviews for me provide everything I ask, which makes the interview rather a futile project. So, for best results, please FOLLOW DIRECTIONS!

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+. Like Pat on Facebook.

A Writer’s Life (Guest Blog by Bestselling Author Michael Palmer)

I asked bestselling author Michael Palmer if he’d like to be a guest on my blog, and he graciously consented. (You can see an expurgated version of our email conversation here.) Need I say how thrilled I am? Most thrilling of all, instead of sending me an article he’d posted elsewhere, he wrote this piece especially for the readers of Bertram’s Blog. Please join me in welcoming Michael Palmer to the blogosphere.

I want to thank pat for inviting me to be a guest blogger……I will be writing the way I write e-mails and get out of creator’s block-relaxed with no consistent punctuation, no caps unless I feel like it…..what pops into my head is what you get

I tried blogging once-three times, actually, on amazon when I was pushing the first patient…..it felt like I was better off working on my book…..it’s a little like the hallowed book tour…..i could never figure those out……so much money, so little exposure (in some cities I have been to, the books weren’t in any stores)……it used to be you could combine a signing with a day of media work, but the papers aren’t all that interested any more (even in a fine fellow like me, with 13 NY times best sellers and a job taking care of doctors with drug and alcohol problems)……there are very few talk radio shows (I used to bop into a studio and talk with the host for an hour, even two-that was my favorite)…..the TV shows like good morning Cleveland are mostly gone……so on recent tours, I hit a town, stay in the best hotels, and spend the whole day before an evening signing racing (with an escort) from store to store, pounding flesh like a desperate politician and doing everything short of standing in front of a barnes & noble yelling “puleeeeeese buy my book!!!!”)……then, comes the signing-15 – 115 depending on how aggressive the events people are (often “kids” on their first job)….. now don’t get me wrong…..i’m incredibly grateful for what my publishers and the industry and the booksellers and the readers have given me……I live in the big house on the hill and love it up here (there, I said it and I’m glad) but I am also a realist……book tours are done many times because the publishers are afraid to tell their big ticket authors that there isn’t going to be one…..

It is always a painful moment for me when a new author excitedly says to me that they have their first book coming out and “what can I do to get people to buy it??……first I tell them to sit down, that they’re not going to enjoy what I have to say……then I tell them: THE ONLY THING YOU CAN REALLY DO THAT WILL HELP SELL YOUR BOOK IS TO WRITE ANOTHER BOOK……authors do from time to time catch lightning in a bottle—but mostly it’s a matter of improving your skill, learning from your mistakes, and producing……

For my February release, the second opinion, I will not be going away from home…..a signing in Nashua, new Hampshire (I’ll be there on 2/20/09) or at the boston public library (3/3/09 – reception and talk open to the public) is really no different than a sweep through Denver (pray it doesn’t snow) or Nashville or Miami……there are so many cities……publishers budget funds for each book, and when those are gone, no more publicity…..would I rather have a two week tour away from my kid and word processor and favorite pillow, or a full page ad in the times??…..you can answer that one……often it’s either or, though not necessarily on the same scale……

So, I’m a writer, and I’m best off writing and “performing” locally……if I were more disciplined and less exhausted all the time, I suppose I could blog……but I would never be as good at it as JA Konrath or my friend Tess Gerritsen, who are both consistent and incredibly entertaining……

Writing books isn’t just about writing books…..the demands on our time are incredible even without book tours…..i have already apologized to pat a number of times for not getting this piece in to her…..in addition, I have just finished a piece for the hundred greatest thrillers of all time, and am on a rewrite of a serial thriller I’m doing a chapter in for charity with one more due in january…..then there’s the six advanced reading copies on my floor awaiting readings, talks scheduled at the local middle school (I never say no to schools) and also the senior citizens center (I don’t say no to seniors either) and more blurbs, with anywhere from 3-8 ARCs coming in each month (I’m a wicked slow reader)……finally, there’s my kid, and my increasing need for exercise, and a hobby or two, and the holidays, and oh, yes, the pressure and deadlines inherent in my new 4-books in 4-years contract……(write fast and steadily or prepare not to be paid…..

So look for me right here at my desk, and not on the road…..

I love traveling and meeting people and staying at **** hotels (the norm on tour), and eating at the restaurant of my choice, and cleaning out room service, and being treated as something of a celebrity……but, as it has been said many times in one form or another….WRITERS DON’T LIKE WRITING BOOKS, THEY LIKE HAVING WRITTEN THEM…..

Back to work

Have a great day…..

michael