Why Facebook is Not the Great Promotional Tool It Once Was

September 7, 2012 — Pat Bertram

Are you one of those authors who joined Facebook, hoping to find fame and fortune, and have only found . . . Facebook?

After my books were accepted for publication, and while I waited for them to become available, I spent a lot of time researching how to promote online. The first unanimous suggestion was to get a website, the second was to maintain a blog, and the third, of course, was to create a presence on social networking sites. I’d already done the first two, so that left the third option. How hard could networking be? Add the maximum number of friends, post status updates and blog links, create discussion groups as a way to get to know other authors. Sounded like fun.

At first, it worked the way it was supposed to — I made a lot of friends, had some great discussions, promoted my online release party via Facebook and MySpace. I even sold some books.

And then . . . nothing. Sure, I still had friends, but sales dropped off, and when my next release party came around, almost no one stopped by. (By then, MySpace was practically defunct — everyone I met on MySpace had migrated to Facebook.)

Many authors have had the same experience as I did. So what happened? Why, after all those articles about how great Facebook was for promotion, didn’t we get the results we hoped for? Because of the ever-changing face of Facebook, that’s why.

When I joined Facebook, it was at the tag end of the free-for-all, where anyone could post anything and all of your “friends” would see it. Events and requests to “like” a page weren’t hidden in your notifications as they are now, but were almost impossible to miss. You pretty much had to respond one way or another. Groups were much more effective than they are now. Group administrators could send a message to everyone in the group, and there were group discussions boards (which is what I used the group messaging for — to announce the weekly discussion).

One by one, all the functional parts of Facebook (those that worked best for promotion, that is) have disappeared, to be replaced by . . . not much of anything, actually. If you post something on your fan page, it shows up in the news feed of only a small percentage of people. They say 10%, but it’s more like 2%. My current reach — the maximum number of people per week who could have seen my posts — is 285. Considering that I post something every day, that means FB shows each post to only about 40 people a day, which is a very small fraction of my 1487 “likes.” If I want more people to see my posts, I can pay to get more views. Bizarre, isn’t it?

I don’t know the statistics for profile views since they aren’t posted on the site, but going by my own feed, not many people at all see anything — just the same few people every day. And now that anyone has the ability to shut off the posts of anyone they want, you could be seeing their posts, and they won’t see anything of yours.

Apparently, Facebook read the same books and articles we did about how to promote on the site, and they are doing everything they can to prevent our promotion efforts from being very effective. (They want to be the only ones making money.)

The first self-published millionaire who subsequently wrote the book about how to make a million via FB, cheated by maxing out multiple accounts — you can only have 5000 friends, so he had more than one account going at the same time. But that should come as no surprise now that he has been outed as having purchased scads of reviews.

So, if you are not getting the results you hoped for by promoting your books on Facebook, don’t be too hard on yourself. It’s not your fault at all. It’s the fault of all those who came first and scammed the system before you had a chance.

Posted in culture, internet, writing. Tags: , , , , . 13 Comments »

Is Facebook Still Cool?

July 12, 2012 — Pat Bertram

For years now, writers have been told that to promote their books, they need to sign up for Facebook, mostly because when Facebook was new, very few authors used social networking sites to engage with readers so those who did found a goldmine. Ever since then, authors by the hundreds of thousands have joined Facebook to find readers and found only other writers. Why? Unless you are a known writer, readers aren’t searching you out. Writers try to connect with everyone FB suggests or anyone they come in contact with, but readers don’t. They have no reason to connect because they have nothing to gain by it.

Because of the peculiarities of Facebook, I am connected to very few people outside the writer’s community (and those few non-writer connections are mostly family or real life friends). It’s hard to believe that with over 900 million users, I can’t break out of this tight enclave into the mainstream of Facebook, but I have nothing to say to anyone besides what every other author says, “Buy my books,” and even I know that doesn’t sell books. Mostly what I do is use Facebook as a bulletin board to post links to my blog posts. I also scan my feed to see if anything interesting is going on, (so-and-so’s book is being given away free on Amazon, such-and-such a book is on sale for 99¢ . . . yawn) and finally check in with my writing discussion group.

Shouldn’t there be more to such a vast network than a writer’s group? But then, I have made a lot of online friends through Facebook, I keep up with many of my fellow Second Wind authors on Facebook, and I try to get to know the people I am connected with. Considering that joining Facebook used to be a coming-of-age ritual for thirteen-year-olds, it’s amazing I’ve found anything to do on the site! I mean really, what could I possibly have in common with such new and untried persons?

Along with all the other problems Facebook is having (such as not finding enough ways to gouge money out of us via ads), they now have to contend with the loss of their youngest members. Among some young teens, it’s no longer considered cool to join facebook — they prefer to text or to join sites where they are not pressured to connect to everyone in their class. No wonder there are so many offline traumas instigated by online life. The unpopular kids can never get away from their unpopularity. And anyway, why would they join a network that is aging? Facebook is eight years old, which in online years has to be closing in on 57. (Assuming web years are equivalent to dog years.) Even worse, from the point of view of a young teen, is that more than one-fourth of FB users are 50 to 64 years old.

I’m not sure where I’m going with this post. It started out as a light-hearted commentary about the whole Facebook phenomena, and I planned to end up with saying that there are worst things that joining Facebook to connect with readers and finding only writers of a certain age, but I’ve since discovered a fb author friend plagiarized something I posted on Facebook, which is so not cool. So now I have no end to this post. Except maybe to say that I need to stop spending so much time online.

Posted in culture, internet, life, writing. Tags: , , , , , . 9 Comments »

Waiting. Always Waiting.

July 5, 2012 — Pat Bertram

I am waiting. Always waiting.

I’ve had this sense of waiting for a very long time, but didn’t realize until yesterday how much energy I put into waiting. I wait for the phone to ring. I wait for the mail to come. I check each of my email accounts several times a day, waiting for . . . hoping for . . . I don’t know what. Perhaps a few words that will make sense of my life? Maybe a sense of connection to another person or to life itself?

This pervasive sense of waiting started years ago when my life mate/soul mate first got sick. I used to wait for him to get better, and then, during that final, terrible year, I waited for him to die. After his death, I waited for the worst of my grief to pass. I waited for him to call and tell me I can come home — he never did, of course, and I understand now. . . I feel it . . . that he never will. I also waited for something wonderful to happen, because only something extraordinarily good could balance such a trauma as his death. Since life does not keep a balance sheet and does not seem to care that we need to believe in balance and fairness, I gave up that particular notion.

But still I wait.

When we are happy, we are automatically in the moment. We are where we want to be, so there is no more waiting — we have arrived. But when we are not particularly happy, it’s hard to accept the truth of the present, and we wait for something else.

I need to get past this sense of waiting and realize that however empty and lonely, this is my life at the moment. This is what I have to deal with. This is where I am. (And yet, at the same time, I have to allow for the possibility of something wonderful happening.)

Sometimes when I finish writing a blog post, I’ve figured out the answer to that day’s conundrum, but not this time. I haven’t a clue how to deal with this sense of waiting. Maybe I need to live more in the real world? Stay away from the internet with its siren song of expectation? That will be difficult. Offline, not much occurs in my life, but online there always seems to be something to do. Writing this essay for example. Clicking on facebook to see what is happening in my online world. Checking my email accounts, waiting for . . . hoping for . . .

Posted in blogging, grief, internet, life. Tags: , , , , , . 12 Comments »

Facebook Makes Us … (Fill In the Blank)

May 4, 2012 — Pat Bertram

Facebook has become an icon, a symbol for our times. We are lonelier than ever — disconnected from family and friends in offline life — yet at the same time we are more connected online. Various recent articles have suggested that Facebook makes us sick, narcissistic, depressed, lonely, and anxious, partly because of the shallowness of Facebook relationships. But honestly, does anyone consider “liking” a comment an actual relationship? I doubt it.

Facebook is good or bad depending on how you use it. An article in The Atlantic that suggested Facebook makes us lonely used Yvette Vickers, a former Playboy playmate and B-movie star (best known for her role in Attack of the 50 Foot Woman) as an example. Apparently, the actress had been dead for almost a year before anyone realized she was gone. (This is hard for me to believe. Perhaps all her bills were automatically paid out of her bank account every month, but what about taxes? Wouldn’t someone from any of the various tax collecting bureaucracies have noticed her delinquency?)

Still, the story goes that a neighbor found her and was so concerned about Yvette’s ignominious end that she scanned Yvette’s phone records and discovered that the former actress’s last calls were to old fans who found her via Facebook. Ignoring the neighbor’s decided lack of concern for the actress while the woman was alive, what business was it of hers how Yvette spent her last days? What business is it of ours? There is no way of knowing how Yvette felt. Perhaps it made her happy to connect with her past, to remember that she once had a life, to know that she once touched people. Perhaps everyone she knew and loved had died, and she needed to reach out and connect somehow. We don’t know the truth. We can never know another’s truth. The story is only pathetic because of our own fears of ending up alone.

Facebook doesn’t create loneliness. It might exacerbate a loneliness that already exists, (and face it, if we really had full offline lives, would we be spending so much time online?), but it also gives us the opportunity to connect with our past and maybe our future. I know several people who fell in love online, and the connection continues offline even now.

Facebook makes us informed. If it weren’t for Facebook, I would never have seen the above-mentioned articles, hence I would never have known about the deleterious effects of Facebook. Nor would I have seen these incredible before and after photos of Nagasaki.

Facebook makes us humble. You’re feeling thrilled that you sold ten books that day and then someone boasts they sold 10,000. Brings you down a peg, that’s for sure. Is humility such a bad thing? In a world that seems to revere aggrandizement, a bit of modesty is good for one’s soul.

Facebook makes us grateful. Mixed in with all the brags and too-cute animal photos are the heartbreaking posts. People talking about how their chemo is going, sharing their angst at the death of a loved one, giving updates on their hospital stays, telling us about the traumas their children and aged parents are facing. Such posts make us realize that no matter how bad things are for us, someone has it worse.

Facebook makes us aware of community. Or at least that’s the goal of my various groups. In the Suspense/Thriller Writers Group, I’m trying to keep writers focused on the craft of writing, on helping each other attain our writing goals. Perhaps together we can do what each of us can’t do alone.

In other words, Facebook doesn’t make us do anything. We make of it whatever we can.

Posted in culture, internet, life, relationships. Tags: , , , , . 4 Comments »

Finding Time to Write

April 24, 2012 — Pat Bertram

I’ve been trying to get back into writing, but I never seem to able to find the time. There are always so many things that need to be done. Take yesterday, for example. I started out the morning answering emails. I don’t get as many emails as most people, but still, writing responses to the ones that required my attention took me over an hour.

Then I wrote a simple blog post. It was a recap of on online discussion, so it shouldn’t have taken me long, but it did. I’ve heard that people should allocate twenty minutes to updating their blogs, but somehow, my twenty-minute blogs end up taking hours. Writing is how I think, and sometimes it takes a while for the thoughts to coalesce. Sometimes it takes a while to find the right words to express the thoughts. And sometimes it takes a while to edit and copyedit the article to make sure it’s readable and that my point is clear. All those “a while”s added up to three hours yesterday.

When I finally posted the blog, I took time out for a walk and a meal, then I returned to the computer and had an email conversation with a friend who had also suffered the loss of her mate. Since she seems to have reached a place of peace, I wanted to know how she did it. I know I can go on alone since I am doing it, but the thing that still makes me feel as if I’m about to fall off the earth is that he is dead. No matter how well I do, no matter how much peace I attain, he will always be dead. Of course she had no answers for me — one person’s way of learning to live without is not the same as another’s — but she did say something that struck a chord: “the world comes back.” This was an important conversation for me, and I’m glad I had the time to spend, but still, writing my side of the exchange took a couple of hours.

I love comments on my blog, and always enjoy communicating with those who do comment, but that takes time. Yesterday evening, it took me almost an hour to write my responses.

And finally, Facebook. Need I say more? Well, maybe I do. I had several messages that required replies, discussions that needed input, updates that cried out for comments. In all, that added a couple more hours of writing to my writing time.

That’s when I realized why I have no time to write — I spend all my time writing! So, to find time to write, all I need to do is stop writing.

Posted in blogging, internet, life, writing. Tags: , , , , . 6 Comments »

Facing My Dreads

April 15, 2012 — Pat Bertram

Yesterday was Saturday, typically a sadder day for me, but today I felt strong enough to face some of my fears. Or at least my dreads. Facebook has been threatening to switch me over to their new timeline format and today I decided to run toward my dread so I could get it out of my head. I wasn’t sure what photo I wanted to feature. I’d planned to use photos of my books, but since I used them for my page, I didn’t want to confuse the issue by using the same image for my profile. I’d played around with word art once, so I decided to use that. Spent a couple of hours getting it just right. So now I have timeline. And I have overcome one dread.

Then I decided to go after the big one. Watching a movie.

My life mate and I used to watch movies together — all kinds, from westerns to serial killer movies to comedy to romance. He taped hundreds of movies for us, and they’ve been packed away since his death two years ago. I just could not bring myself to watch the movies, especially the romantic ones because I knew how much it would hurt.

Flush with the success of overcoming the dreaded timeline, however, I decided to watch Notting Hill. I’d pulled it out of storage to view on the one-year anniversary of his death, planning to celebrate his life, but I couldn’t do it. I couldn’t even put it away. The tape has been sitting on the shelf, waiting for me to watch for a year and two weeks. And it is again sitting on the shelf.

I put the tape in the VCR, watched for about forty-five minutes, and then came the gusher. Not just tears but sobs and gasps for breath and a yearning to see him one more time that clawed at me with a ferocity I haven’t felt in months.

I know two years isn’t that long, but I never imagined I would still have such upsurges of grief. Mostly I can handle being alone, though I do have times of gargantuan loneliness. I even have times now, such as when I’m focused on completing a task, where my missing him gets pushed into the background. And sometimes I can even look forward to the future. But the one thing I can never seem to get a grip on is the thought of his being dead. I have come full circle to a realization of how necessary it was for him to die. He was in such pain and could no longer function that continued life would have been torture. But even so, I hate knowing that he will never eat another meal. Never read another book. Never plant another tree. Never watch another movie.

I do still have the ability to watch movies, and someday I will finish watching this one.

Just not today.

Posted in culture, grief, life. Tags: , , , , , . 7 Comments »

Big Brother, Thy Name is Facebook

February 14, 2012 — Pat Bertram

I feel as if I’ve fallen down a rabbit hole, and that rabbit hole has a name — Facebook. A couple of months ago, I met a reviewer on Facebook who had been prohibited from posting her reviews of mysteries on the Mystery Writer’s of America Page by MWA. (Isn’t that bizarre? Wouldn’t you think they would have wanted her reviews.) I invited her to post her reviews in my Suspense/Thriller Writers Group. I’ve mentioned before that we’ve banned most promotions except for reviews of other authors’ works, interviews with other authors, and excerpts from other authors’ novels. I’ve been trying to foster a sense of camaraderie, of authors helping authors rather than letting the authors inundate us with book links everyone is sick of seeing, and this reviewer’s posts seemed to fit with my concept.

But now she has been banned from posting links to her reviews in my group, not by me but by Facebook. Apparently, FB now have new rules banning any sort of promotion on one’s profile and from one’s profile. You have to use a business page for that. And so for now, people are still being allowed to blatantly promote their books, but unpaid reviewers are banned. Not just prohibited, but blocked — the links from her WordPress account and Networked blogs no longer post to her profile. And if she posts the links manually, her account will be suspended.

Technically, Facebook has always prohibited promotion. The profiles are supposed to be about socializing and connecting with real life friends, but people posted books links, giveaways, and all sorts of promos anyway, and Facebook never enforced it. A major change is coming now that FB is traded publicly. If FB allows promo anywhere on the site, the pages lose their competitive edge. FB also loses potential advertising bucks. (A related issue is that FB is not being welcomed by investors as enthusiastically as they had expected — huge numbers of users are accessing the site via phone and tablet and are bypassing the advertising, which makes FB not quite so lucrative as it was just a few months ago.)

But still . . . not to allow book reviews? Why is that a business? For some people it might be, but for this particular reviewer, it is a hobby, nothing more.

I asked the reviewer how FB found her and why they singled her out. She responded, “They tripped over me on another site and they FOLLOWED ME THERE! Yes, THEY FOLLOWED ME and about 4,000 OTHER people! That’s how they knew about my reviews, reviews that are free mind you. In time, though, I believe this will get to everyone. I’m betting I’m just in the first batch, but I’m sure they will be more.”

Yikes. Shades of big brother. I generally presume articles about Facebook fall under the category of urban legend until corroborated, but this reviewer’s experience seems to corroborate the following article: Wow. Facebook Rules Prohibit Users From Promoting Their Work, Company, And Much, Much More . . .

Posted in blogging, culture, internet, life. Tags: , , , , , . 9 Comments »

How Do You Discover the Books You Want to Read?

February 12, 2012 — Pat Bertram

Two-and-a-half-years ago, I took an informal poll to find out how people discover new authors. I posted the following on discussion boards on both Goodreads and Facebook:

It seems as if there are as many ways of discovering books as there are readers, but I’m curious as to how you choose the books you want to read. Do you go by reviews? By recommendations from friends? Because you’re familiar with other works by the author? Do you ever read a book because of an ad you saw? Because of a blog article? Because of a mention on a website such as Goodreads? Do you cruise book stores, libraries, or online sites like Amazon? Do you find them some way I haven’t mentioned, such as gifts, perhaps?

Admittedly, the questions were loaded, but I still got an interesting and probably quite accurate overview:

Favorite authors or previously read authors: 36
Word of mouth: 26
Blog reviews/Book websites: 26
Goodreads/Shelfari: 24
Local bookstores: 21
Amazon/B&N/other online stores: 15
Library: 13
Publisher sites/newsletters: 5
Social networking sites like Facebook: 5
Book Clubs: 5
Author appearances/writing conferences: 5
NY Times bestseller list: 5
Offline reviews: 5
Yard sales/second hand bookstores: 4
Advertising: 3
Saw the movie: 3
Oprah: 1
Free downloads: 1
Gifts: 1

Recently, I posed the questions and got similar responses (though from a much smaller group):

books by favorite authors: 8
recommendations from friends: 5
browsing in bookstores: 4
libraries: 2
imprints (the trade name under which the book is published): 1
newspaper reviews: 1
blog reviews:1
recommendations from Amazon: 1
book clubs: 1

So, even with small independent publishing houses springing up like new forest growth, and self-published books proliferating like elm tree seeds, the means of finding books are still the same. That means, if you are an author looking for a readership, you need to be everyone’s favorite author and have your readers recommend you. An almost impossible task when most people already have their favorite authors.

What about you? How do you discover the books you want to read? Or rather where. (A lot of people said they found books to read by the front cover or the blurb on the back, but I’m more curious as to where they saw the cover.)

Posted in blogging, books, internet, writing. Tags: , , , , , , . 9 Comments »

Is “No Promotion” Really so Hard to Understand?

February 9, 2012 — Pat Bertram

I moderate a writing discussion group on Facebook where we’ve banned any kind of promotion. The point is to develop a sense of camaraderie among members, and to share writing tips, techniques, friendship. It’s supposed to be a destination, a fun place to hang out, rather than a bulletin board with links to other sites. It’s almost impossible to get people to understand the benefits of such a group. The following correspondence I had with a Facebook Friend (now a former Facebook friend) is a graphic example. FBF joined the group on December 18, participated in a few discussions, and then sent me an interview for my interview blog.

December 20 — FBF: Did you receive my interview? I felt really good about my answers. What did you think?

December 23 — PB: Yes, I received it. Haven’t read it yet, but I did see it. I’ll read it when I format it for the site. It will be perhaps in a week.

December 23 — FBF: Yeah. You answered me on a post in the group so I already knew. I’m very excited. Thank you for doing this for me. You are amazing. Don’t let those promo people bug you. They obviously lack the social skills necessary to make friends and understand what professional respect means.

December 23 — PB: Actually, the one that bothered me the most was the guy who posted on the wall that what he hated was my whining about no promo. Before you joined, all anyone posted was promo, and some of the members rebelled. I was pleased because I’d just about decided to dismantle the whole thing. I think we’re developing a great group. Thank you for joining and for participating in our discussions.

December 23 — FBF: Your welcome. I’ve already gotten my book on two websites. An interview and two reviews in progress. And I never promoted my book once! So thank you.

December 23 — PB: See, that’s the whole point. Get to know people, and let them promote your book! And you’re welcome. I am glad to do what I can.

December 31 — PB: Hi. I posted your interview. Thank you! Sorry it took so long. Let me know if you need me to make any changes.

January 1 — FBF: It’s great. Thank you.

January 10 — FBF (in response to the question what three words describe your writing?): Comical, dialogue, needs-improvement. But that’s why I’m here.

February 8 — FBF: I posted a promo (a book trailer) on the group wall yesterday for a good writer, and it was removed. I’ve had enough. I’m outa here. [And then he used a lot of not-so-nice words.]

Posted in internet, life, writing. Tags: , , . 12 Comments »
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