The Cloud

A couple of people I know were talking about the cloud the other day — not clouds in the sky, but “the cloud” as in “cloud storage.” One said that there was only one cloud where everything was stored, and  the other, an engineer, kept insisting the cloud must exist somewhere.

I agreed that it must exist somewhere. Nothing comes from nothing, and nothing goes nowhere, though the impression we are given of the cloud is that perhaps it’s a nebulous cloud of electrons that exists to serve us without taking up space.

A bit of research told the truth.

As romantic as the notion might be, the cloud is not cloud at all. “Cloud” is a metaphor for the internet. Apparently, a diagram of the internet, in all its complexity, resembles a cloud. In truth, the “cloud” is/are huge data power centers, with acres of computers, processors, applications, and computer servers. (Servers are computers that supply data to other computers.) Instead of individuals and companies needing to buy massive machines with enormous processing power, they can harness the power of the machines other people own, and instead of warehousing their accumulated data on their own machines, they can rent space in these virtual storehouses, access them remotely, and get the benefits of the massive power structure.

Email systems (such as gmail) which are internet based are not stored on your computer, but in the euphemistic “cloud.” They are stored in someone else’s physical computer center and can be accessed by any computer. Friends who own the various houses where I have been staying, have kindly offered me the use of their computers. If I took them up on their offers, I could, of course, access my emails, FB, and various other sites just by using my password, but many of my files would be inaccessible because they are stored in my personal computer, not somewhere in the internet.

It’s comforting to think of “the cloud” as being a natural resource like the sky clouds, but when you think of the vast acres of these data centers springing up in physical locations around the world, each one costing hundreds of millions of dollars and generating untold wealth for their owners, the comfort vanishes and all sorts of questions arise. Who actually owns the data stored in the “cloud”? What are the stewards doing with the data entrusted to them? And why the heck do we need all that data? Once upon a time, data existed as words on paper, not ones and zeroes stored in and accessed by infinitely complex and massive computing machines.

Once you know that the cloud is a simple word for describing a system that is anything but simple, it’s easy to understand. Or at least understand the concept. For who among us ever understands this electronic web that binds us all together?


Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fireand Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+. Like Pat on Facebook.

4 Responses to “The Cloud”

  1. kencoffman Says:

    Most of my revenue comes from working on datacenter equipment. Here’s a datapoint for you: Google revenue was $66B last year, mostly from targeted advertising. Information is power. Google has access to a plurality of the world’s information. It’s an odd world we live in.Is it good? Is it evil? Just like all human character, it’s a mix.

    • Pat Bertram Says:

      It’s always spooky to see ads that reflect emails I have sent or researches I have done. Even spookier to see ads that reflect what I am thinking.

      I don’t really see this new world as evil; it’s a tool, and tools cannot be blamed for how it is used. We do have control over it, after all. We don’t have to post anything online we don’t want to be in the public domain. In fact, I want what I post to be visible!!

  2. Ree` Edwards Says:

    Thank you, Pat! For confirming something that I long suspected but had yet the time to research. There is no such thing as ‘privacy’ once you are on the net. A somewhat scary thought given all of the information that we, some more than others, ‘share’ on here.
    (Me? Well, I ‘share’ as little as I can and most likely more than is healthy for my utmost privacy.)
    Amen to kenkoffman re: his post. How much used for good as opposed to bad. I pray. A lot, when putting anything into writing and then’ sharing’ for who-knows to see/use/target/maybe-even-change. . . Sounding paranoid here am I? (Sheesh, that in itself sounds scary.) Have a wonderful day,
    Stay well and be blessed,
    The word ‘share’ in various forms, overused to pursue a point on purpose. Make sense? I need to get some sleep. LOL

    • Pat Bertram Says:

      It’s not paranoid. If one knows that privacy no longer exists, it allows one to act accordingly. If one knows there is no privacy, and one is shocked when the privacy is breeched, it shows naivete on one’s part.

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