blogging | Bertram's Blog

Whew! Now I Feel Safe?

August 26, 2009 — Pat Bertram

I’ve been reading a very old book on blogging. For normal purposes, a 2006 copyright isn’t that old, but apparently when it comes to the blogosphere, it’s so old as to be . . . well, not worthless, but outdated. The only mention of WordPress in the book was the .org version. The .com version (the one most of us have come to rely on) wasn’t even mentioned. Is WordPress.com that new? I don’t know — I’ve only been blogging for two years, so anything before September 2007 is prehistoric to me.

Anyway, the author of the book suggests backing up your blog to make sure that your don’t lose your content in case the host’s computer crashes or the host goes out of business, as did someone who hosted 3,000 blogs many, many blogyears ago. (Apparently a blogyear is akin to a dogyear.) So I hied myself to the WordPress forum to find out the best way to back up my 351 posts, 4 pages, 33 categories, 1,350 tags, and 1,865 valuable (and much appreciated) comments. According to WordPress, however, the blogs are already backed up. I found this on a FAQ page:

If your blog is hosted here at WordPress.com, we handle all necessary backups. If a very large meteor were to hit all of the WordPress.com servers and destroy them beyond repair, all of your data would still be safe and we could have your blog online within a couple of days (after the meteor situation dies down, of course).

I also found this in a discussion forum:

Right now there are 3 copies of your blog in 3 different parts of the USA.

If California drops into the Pacific, your blog is still safe.
If California drops into the Pacific AND Texas gets hit by a meteor storm which destroys it you can still blog all about it.
If all 3 go down then there is something very serious going on …

There isn’t really a need to backup.

Unless, of course, you want to, in which case you go to your dashboard, scroll down to tools, click on export, and send your blog files to . . . wherever.

I feel safe now, don’t you? I won’t think about California dropping into the Pacific, Texas getting hit by a meteor storm, that unspecified meteor situation, or that even more unspecified “something very serious going on”. Not much, anyway.

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Posted in blogging, culture, How to, internet, writing. Tags: backing up your blog, blogging, blogosphere, WordPress. 9 Comments »

Writing, Blogging, Promoting — My Aha Moment

August 25, 2009 — Pat Bertram

Fellow author Dale Cozort recently returned from agent Donald Maass’s High Tension Workshop. (Okay, it wasn’t recently — it was back in April, but who’s counting?) Cozort reported that according to Maass, the keys to keeping modern readers’ interest are finding something fresh — a different way of looking at events — and finding ways of getting the reader to identify with the character or with the scene.

According to The Everything Blogging Book by Aliza Sherman Risdahl, the key to keeping blog readers’ interest is “Taking hobbies and interests and finding a different way of looking and talking about them.”

In a recent comment, blogger extraordinaire and my marketing guru Sia McKye wrote, “There’s only so many ways to market things. If you observe, market and promotion tend to follow certain patterns. That’s because those ways work.” This seems a bit depressing to me. If everyone is doing the same things, then how does anyone ever stand out in a crowd?

Then I had my aha moment. If the key to writing is to find a different way of looking at things, and if the key to blogging is to find a different way of looking at things, then obviously, the key to promotion is to find a different way of looking at things. I know this syllogism would never pass muster in a logic class, but there is little logic to be found in writing, blogging, and promotion. Hence, at least in my mind, the conclusion works.

I am aware that those of us who are published by small independent presses are at a disadvantage when it comes to selling books. The publishing corporations and the major independent publishers use resources to which we have no access. Still, I have never been one to let such minor considerations get in the way of my dreams, and I intend to do everything I can to become unobscure.

So the question arises — how does one find a different way of looking at those promotion and marketing patterns? I’m sure you will be as glad as I am when I hit upon the solution. At least you won’t have to listen to my constant yammering about finding ways to promote.

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Posted in blogging, life, writing. Tags: blogging, book marketing, book promotion, Dale Cozort, promoting, Sia McKye, The Everything Blogging Book, writing. 10 Comments »

More Blogs Than One

August 24, 2009 — Pat Bertram

A year ago when I was waiting for my books to be published, I kept myself occupied with setting up a variety of blogs. I told myself I wanted to test blogging platforms so I could help my fellow authors pick the best one for their needs, but that wasn’t my excuse for setting up a bunch of WordPress blogs since I was already familiar with the site. The truth is, I became enamored with the custom colorizer, and ended up with five blogs, identical except for color.

The blue blog, this one — Bertram’s Blog — chronicles my struggles first to become a published writer and now to become a published selling writer. It was my original blog, and the one I still consider my blogging home.

The red blog, Pat Bertram Introduces, was intended to be an authors’ blog, where I introduced the writers I was coming to know via networking sites. When so many of them ignored my invitation to be a guest, I decided to turn it into a blog for interviewing my characters. (I’d forgotten that until just now. Never did introduce them!) To get the blog going, since at the time it was too soon to introduce my characters, I decided to introduce other writers’ characters. If you’d like me to introduce your character or characters, you can find the instructions on the Character Questionnaire page. At the very least, it’s a good way for you to get to know your own characters.

The purple blog, Book Marketing Floozy, was intended to be a blog to promote my books. I was talking (online, of course — that seems to be where my life is lived nowadays) to a fellow author about promotion, and she cautioned me against signing up for too many social networking sites. She said that I ran the risk of becoming a marketing floozy, just popping in to peddle my books, and then disappearing again. Since I’ve never been one to take advice, I signed up for several sites (though in the end, I did more or less take her advice — I spend most of my time on Facebook, Goodreads, and Gather.) And I started the Book Marketing Floozy blog — I decided that if I was going to be a book marketing floozy, then I should flaunt my flooziness. Again, since it was too early to start promoting my books, I started collecting articles about book marketing and promotion by different authors. The site is now indexed for easy reference, but there is no article about my books, though I did mention them in passing in one of the articles I wrote. Too bad. I did like the idea of being a book marketing floozy.

The yellow/orange blog, Dragon My Feet, was an import from Live Spaces. I set up a blog there using a gorgeous dragon template, and since I mostly talked about how I was procrastinating, I called it . . . You get the idea. So now I have a blog name that, while cute, really makes no sense. And the blog itself makes no sense. It’s become a dumping ground for any article that doesn’t fit with another of my blogs. I have guest articles that are too self-promotiony for Bertram’s Blog. I have a few of my attempts at reviewing books. I have photo essays. Checking out the blog just now, I notice that thirteen of the past fourteen posts are related to books in some way. Perhaps I should turn it into a book blog? But that would be work — finding guests, reading books and writing reviews — and I am inherently averse to work.

The green blog, Wayword Wind, is a poor, loveless thing that sits there getting greener by the moment because of all the moss it’s gathering. I have not posted a single bloggery because I have never quite figured out what to do with it. I planned to post articles about the various themes and research in my novels, but alas, I can’t think of anything to say that isn’t already in the books. I should have talked about the swine flu and how it tied into A Spark of Heavenly Fire, but I didn’t. I could talk about the twelfth planet and the various conspiracy theories I mention in my upcoming book Light Bringer, but I won’t. Been there. Done that. At one time I thought of posting quotes and then giving a commentary, but I really don’t have much to say on any subject except writing. I discovered this recently when I started yet another blog simply because I like the WordPress theme. (Do you see a pattern here?) I call it The Mind of Pat Bertram, but since I seldom post to it, you can see how little is actually on my mind. Then I thought of turning Wayword Wind into a blog for posting my progress with Julia Cameron’s The Artist’s Way program, but since I haven’t actually been doing the program, it fits more with Dragon My Feet. Because of the way I spelled wayword, it seems the blog should be about writing, but I already have a blog about writing.

So, here’s my conundrum. It’s not as crucial as the one that haunts me about how to promote my books, but it is a niggling one. I have a blank blog!!!!! What do I do with it?

(The title of this article was once used in reference to me by Lisa Brackmann, author of the soon-to-be-released Rock Paper Tiger.)

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Posted in blogging, internet, life, writing. Tags: Bertram's Blog, blogging, blogs, book marketing floozy, Character questionnaire, Julia Cameron, Lisa Brackmann, Pat Bertram Introduces, Rock Paper Tiger, social networking, The Artists Way, wordpress themes. 14 Comments »

Catapulting Me Into BetterSellerdom

August 23, 2009 — Pat Bertram

In the past week, I received a couple of emails from people asking my advice on how to promote various online activities, I received an invitation to host a seminar on promotion, and I received an invitation to participate in a BlogTalkRadio discussion about creating a successful Facebook group. Apparently, I’m making a name for myself, (albeit slowly) but not as an author. Am I doing something right? Am I going about my self-promotion in the wrong way? I don’t know.

The interesting thing — to me, anyway — is that contrary to appearances, I still don’t know much about promotion. Sure, I am creating a presence on Facebook, I’m playing around with GoodReads, I blog and tweet. I’m even going to do a presentation at the local library about the brave new world of publishing. But those are the same things everyone else is doing, and I know that to be effective, promotion has to be creative, unique, and personal.

The odds of selling a truckload of books are miniscule to none, but I have never played the odds. I’m not giving up on my first books — A Spark of Heavenly Fire and More Deaths Than One — but in the next couple of weeks my third book — Daughter Am I — will be released, and I will need to figure out how to promote it. And who to promote it to.

When Mary Stuart, my twenty-five-year-old hero, discovers she inherited a farm from her murdered grandparents — grandparents her father claimed had died before she was born — she sets out on a journey to find out who they were and why someone wanted them dead. So is this a book that will appeal to readers in their twenties and thirties? Maybe. Along the way, Mary accumulates a crew of feisty octogenarians — former gangsters and friends of her grandfather. So is this a book that will appeal older readers? Perhaps. Mary also meets and falls in love with Tim Olson, whose grandfather shared a deadly secret with her great-grandfather. So is this a book that will appeal to romance readers? Probably not. There is no real romantic conflict in the book. The conflict belongs more in the mystery category, because Mary, Tim, and the octogenarians need to stay one step ahead of the killer who is desperate to dig up that secret. So is this a book that will appeal to mystery lovers? Could be.

If I had to do it over again, I would probably be more careful to write books that fit a particular genre to make them easier to promote. Oh, hell, who am I trying to kid. If I had to do it over, I’d write the exact same books. I like telling stories the way they should be told, without adhering to the boundaries of genre or niche marketing.

So, until I come up with a creative, unique, and personal idea of how to catapult me into bestsellerdom (or even bettersellerdom) it’s a matter of continuing to make a name for myself. Even if it is as a promoter.

If you want to know what I know about promotion, check out Book Marketing Floozy. Everything I know about marketing I got from there.

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Posted in blogging, books, internet, life, writing. Tags: A Spark of Heavenly Fire, book marketing, Daughter Am I, how to promote books, More Deaths Than One, niche marketing, promotion. 8 Comments »

To Trust or Not to Trust?

August 17, 2009 — Pat Bertram

I recently helped run a short story contest for Second Wind Publishing, LLC — the first contest that was sponsored solely by the company — and it went smoothly. Until last week. That’s when we found out one of the finalists had copied a story from another writer who had posted it on the Internet. Whoooo. So not the thing to do!

Deborah J Ledford, a friend and fellow author keeps warning me about posting my writing on the Internet since such episodes are not uncommon, but I still persist in posting just about everything I write except for my novels. And even then, I post the first chapters on various sites. It might be prudent to be careful of what I post, but I have only one way of selling my books — getting known. And the only way I have of getting known is to write articles, bloggeries, mini fiction (100 word stories), whatever my brain can conjure up in the hopes of attracting some attention.

The way I figure it, a person can decide to trust everyone and post at will or distrust everyone and never post. So far, it’s been worth the risk. One of my blog posts was copied once, but I notified Google, and they made the people remove it. More importantly, I have made many friends because of my posts. I’d hate to have to worry about posting what I write — what new friends might I end up not meeting if I curtailed my writing? Still, it’s something to be aware of.

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Posted in blogging, internet, life, writing. Tags: Deborah J. Ledford, plagiarism, Second Wind Publishing, trust. 19 Comments »

Is Anyone Really Writing the Great American Novel?

August 2, 2009 — Pat Bertram

I still come across characters in books who want to write The Great American Novel, though in real life (or as real as it gets online) I don’t see people saying that. Has the desire to write The Great American Novel been superseded by the desire to write the next million-dollar bestseller? And is either goal realistic for most of us, or even worth pursuing?

Frankly, when I started writing this bloggery, I didn’t even know what The Great American Novel is, so I went trolling the Internet (so much more fun than actually sitting here writing!) to see what I could see. (Ah, the adventure of it all!)

(I don’t know why blogging brings out my desire to use parentheses — I seldom use them in my other writing, but there it is.)

Anyway, from what I gather, The Great American Novel shows the impact of American culture on the characters, shows the spirit of life in the United States at the time of publication, and is supposed to be a counterpart to the great English writers. Nothing in that definition precludes the novel being a bestseller, but it’s generally assumed that The Great American Novel is a literary novel rather than a commercial one. If the novel needs to show the spirit of life in the U.S. at the time of publication, then that means it needs to show today’s culture. Do we have a culture any more? I sure hate to think that fast food restaurants and blockbuster movies and and bestselling pap — books and music — are the only things that define us culturally. Though they certainly have had an impact on all our lives.

And why The Great American Novel? Why not the Great International Novel? The Great One-World Government Novel? The Great Earth Novel? Aren’t we supposed to be moving out of a parochial viewpoint into a global one? Either way, I am not writing an American novel, great or otherwise, even though my novels are set in Colorado. Perhaps Light Bringer, which will be published later this year can be considered a The Great Earth Novel since it strives to tell the history of humankind in a unique way. (Some people call it science fiction. Could be, I don’t know — I just told the story.)

What about you? Do you have any desire to write The Great American Novel? The Great Canadian Novel? The Great Global Novel? The next million-dollar bestseller?

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Posted in blogging, books, culture, internet, writing. Tags: American culture, literary novels, The Great American Novel, The Great Global Novel. 15 Comments »

I Received an Invitation to be a Speaker at a Writer’s Conference!

July 29, 2009 — Pat Bertram

My fame is spreading! Well, maybe it’s not my fame that’s spreading, maybe it’s just my name. Or perhaps they are the same? Yikes, writing like that would never get into one of my novels. Inadvertant rhymes? That won’t do! Still, the sentiment is true. Someone, somewhere has heard of me, because yesterday I received an invitation to be a speaker at a writer’s conference!

Scribblers’ Retreat Writers’ Conference would like to cordially invite Pat
Bertram to be a guest speaker for one of our four conferences in 2010. We
have ten speakers for each conference and four conferences annually.

Scribblers’ Retreat Writers’ Conference is an international, non-profit,
literary arts organization dedicated to bringing together “those who have
made it” to “those who want to”. By creating the most innovative,
educational, and dynamic symposiums composed of the literary elite, we offer
those attending a unique opportunity to learn from and socialize with the
people they admire. This is a way to impart your talents to the global
community; to make a difference.

The conferences are held on beautiful St. Simons Island, Georgia. You will
be able to take advantage of the tranquil atmosphere provided by live oaks
and beaches, the history and art, ghost and dolphin tours, or even climb the
old light house.

Please look at your calendar to see which dates would be more preferable and
browse our website below. Join us in this grand endeavor in literacy and in
fulfilling dreams of success.

To talk about writing in a gorgeous place? Sounds like a dream. I have to choose a single topic, though. Hmmm. Which should it be: Style and technique? Networking? Writing support groups and blogs? I’ll get back to you — and them — about that.

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Posted in blogging, books, culture, life, writing. Tags: Pat Bertram, Scribblers' Retreat Writers' Conference, St. Simons Island, writers conference. 14 Comments »

Claire Made Me Do It

July 25, 2009 — Pat Bertram

I have a confession to make: I seldom leave comments on the blogs I visit. Mostly I don’t want to sound like an idiot (or a spammer) and say: Thanks for sharing, though sometimes that is exactly what I want to say — so many bloggers write fantastic and helpful articles. Occasionally I don’t understand the repartee going on in the comments, so I skulk away without leaving my mark. And all too often I don’t have the time to come up with something witty, clever, or even passably intelligent to write. Every task on the Internet takes way more time than it should, so I always seem to be scurrying from one link to another, one discussion to another, one blog to another.

And I don’t always respond to comments left on my own blog, either. Some bloggers respond to every single remark. Some don’t respond to any. I fall in the middle. It’s a question of hospitality. As the host, do I let the guest have the last word? Or do I acknowledge their comment with one of my own?

Last night I was discussing blogging with a fellow author at Second Wind Publishing, LLC, one who has developed a blog following in a very short span of time. How did she do it? By finding humorous blogs she liked and leaving a trail of comments back to her own. Truth be told, she was a bit appalled when I told her that I don’t leave comments, and she strongly urged me to go through my blogroll and visit each blog. So I did. Read the articles I hadn’t yet taken a look at. Left a comment everywhere I went.

If the comments aren’t intelligible, blame Claire. She made me do it.

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Posted in blogging, internet, life, writing. Tags: blog comments, Claire Collins, Second Wind Publishing. 32 Comments »

Sun-Warmed Apricots and A Court of Western Kingbirds

July 23, 2009 — Pat Bertram

July is almost over. I could ask where the time has gone, but I know the answer to that one — it passed me by while I was paying attention to other things. No, writing is not one of those things, unless you call sending dozens of emails and posting several blog articles writing. Of course, those are writings, and they are creative, it’s just not the sort of writing that adds pages to a manuscript.

So what have I been paying attention to? Starting a new blog for Second Wind Publishing, as if one isn’t enough! Posting to my own blog. Editing my final manuscript. Editing a great thriller written by another Second Wind author. Cleaning house. Oops. That’s not strictly a writing-related activity, but it is something I’ve been putting off and putting off for . . . let’s just say I’ve been putting it off for way too long so that I can participate in writing-related activities.

I’ve also spent too much time emailing and IMing friends I’ve met online. Can’t seem to get it through my head that just because I’m online, it doesn’t mean I’m being productive. But writing isn’t always about being productive. Sometimes it’s just about living. Replenishing the creative wells. Treating the senses.

I had a bit of a sensory treat today. I was standing in a small clearing, watering my trees and bushes (planted hundreds of them, turned this acre of land into a miniature forest), when I heard Western Kingbirds — a whole court of them — in the leaves a few feet above my head. Though I looked, I never caught a glimpse of a single bird, but I feel privileged to have participated in the aviary world for a few minutes.

Actually, I had two sensory treats. Several apricot trees planted themselves among the other trees, and this year they produced a bit of fruit. So as I was watering, I plucked one of the apricots, warm from the sun, and ate it. Truly a taste to remember.

Both these experiences will wind up in a one of my books, but those upcoming scenes wouldn’t exist if I had been writing and not experiencing.

So, what are your writing concerns? What writing activities have you been involved with this week? Did you have any successes, breakthroughs, realizations? How have you replenished your creative wells? Did you treat your senses?

Let’s talk.

The group No Whine, Just Champagne will meet here: No Whine, Just Champagne Discussion #75 for a live discussion about **** on July 23, 2009 at 9:00pm ET. I hope you will stop by. At least you cannot use the excuse that we don’t talk about what you want to talk about! If you can’t make it, we can have a discussion here — just leave a comment.

**** Insert your choice of topic here.

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Posted in blogging, internet, life, writing. Tags: apricot trees, live chat, No Whine Just Champagne, Second Wind Publishing, Western Kingbirds, writing discussion. 7 Comments »

A Shocking (And Embarrassing) Reality

July 22, 2009 — Pat Bertram

I received my second royalty check yesterday and was shocked (and a bit embarrassed) by how few books I had sold online in the past couple of months. I’ve been a big advocate of online promotion, and I’ve had a great time connecting with people on Facebook, Gather, Twitter, Goodreads, this blog, and other sites. Apparently, however, while I’ve been making friends, I haven’t been making sales. I realize the economy is bad, that people are spending money for vacations and back to school clothes, that many people are without work, but that can’t be the total answer since 30% of each of my books is available as a free download on Smashwords. And people aren’t downloading them.

I’ve been saying all along that I’m missing a piece of the on-line promotion puzzle, and this just proves that I am right. To be honest, I still don’t know what that missing piece is. I get dozens of emails from authors telling me about their books, giving a synopsis and a plea to buy. I won’t follow their example. Such emails might work — people are kind and often will follow through — but I find them intrusive. And annoying. So annoying that I don’t even bother to read them. Since I won’t do unto others what I won’t let them do unto me, emailing people is out.

I know many authors who continually speak and write of their books, cramming them down our gullets until we want to scream. We can’t scream, of course, because that book is gagging us. That’s why you never hear a protest against this sort of tactic.

I could do what other authors are doing — give up on promotion to concentrate on writing another book that might be “the one.” The problem with this (for me, anyway) is that I already have two more books that will soon be published. Daughter Am I (sort of a gangsterish book with my own twist on the bootlegger story) will be published in August, and Light Bringer (sort of a science fiction, alternate history, retelling of human history novel, with my own twist on the past), will be published in November.

I can see one problem — I can’t write an elevator speech! After all this time, I still don’t know how to describe my books in a single sentence. Nor have I figured out my genre. One reader emailed me (yes, I do read and respond happily to emails from people who aren’t trying to sell me something unless it is one of those endlessly forwarded messages that no one ever reads). She commented: I now see what you mean about an unnamed genre. Kind of a big picture conspiracy, behind the scenes machinations and how that affects the little guy (or gal) on the street. (Thank you, Wanda!)

So, what’s the answer? I promise, when I figure it out, I will let you know. By November, I hope. Light Bringer is my magnum opus (of the four people who have read it, two called it brilliant; the other two merely said it was wonderful), but how magnum can an opus be if no one reads it?

Meantime, my fame, such as it is, is spreading. In the past few days, I found my name in four different blog posts and links to my blogs in a couple of surprising places:

Murder in the Wind — I won! Thank you! By Sheila Deeth

I blog, you blog, we all blog — Why? By Claire Collins

To Kindle or Not to Kindle by Norm Brown

Interview with Alan Baxter on Smashwords

Bookselling Links on the New Atlantic Independent Booksellers Association website

Yahoo Answers

It’s a good beginning.

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