Dear (Deleted) — Conversation With a Marketing Expert

One of my blogs is Book Marketing Floozy, a compendium of articles I collected to help authors learn how to market their books. Every time I see good information, I ask the writer for permission to post their article on the blog. (If you’ve written an article about some facet of book marketing, please let me know. I’ll be glad to post it on the site.) The articles all credit the writers and provide whatever links the writers wish. It’s one of my efforts to help promote other authors.

A month ago, a promoter contacted me asking for my help in promotion. This promoter owns a word of mouth marketing company that connects businesses with consumers and consumers with businesses. I thought you might appreciate the irony of our emailed conversation. I’ve deleted names to protect . . . me.

Dec. 27 — Pat, Your website & blog came across my search today — excellent recommendations on here for a niche marketing in the literary world!  How long have you been blogging?

I was curious to know if you might be interested in linking to an online degree program. I work in affiliation with (deleted) College and I wanted to make a recommendation to include the (deleted) College Marketing Management degree in your link list.

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Dec. 30 — Dear (Deleted): thank you for your interest in Book Marketing Floozy. I’ve been blogging for three years, and Floozy is just one of the blogs I run (though it isn’t a blog so much as a resource — I post articles sporadically, and most are written by other authors.)

If you’d like to write an article for me to post on the site about some facet of marketing, I’ll be glad to include any links you want. The only condition is that the article has to be informative and helpful — a how-to — rather than simply self-promotion. –Pat

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Jan 5 — Pat, We can certainly provide some content for a post.  If that’s the case, ideally would like to provide a link in the post content as well as have a sidebar text link on your homepage or blogroll.  Is this possible? Let me know your thoughts. When would this post?

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Jan 5 –Dear (Deleted), I can give you whatever links you want in the content, but I don’t have a blogroll on that site, just a list of my blogs.

If the content is acceptable (helpful rather than self-promoting) I can post it whenever you want me to. –Pat

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(Jan 20) Pat, Apologies for the delay in responding:

Attached is good solid information about the course program we discussed.  It’s factual, so hopefully this is acceptable for your blog.

(What she sent was a list of courses along with a list of possible careers.)

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Jan 20 — Dear (Deleted), I’m sorry, I didn’t make myself clear. The article has to be a how-to of some facet of promoting. I will then include links for people to get further information about your program. What you sent me is nothing more than an advertisement. Free promotion for you. Book Marketing Floozy is (at least up front) a compendium of articles to help people learn about promotion. The back end, of course, is promotion for you, but you have to give them something to attract their interest. –Pat

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Jan 21 — Pat, Below is an informational document about a career in Marketing.  Let me know your thoughts on this – hopefully this is something you can incorporate into your blog!

(This time she sent an expanded version of the course syllabus, explaining the career paths that will be open to students once they have their degree. A very expensive degree, I might add — tens of thousands of dollars in tuition.)

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Jan 21 — Dear (Deleted), This article is still a promotion for your program. It doesn’t tell the blog readers how to market their books. That is the whole point of Book Marketing Floozy. To tell people how to do some facet of promotion. Once they see the wisdom in your how-to article, they might click on information about your program, but you have to give them something to get something. You of all people should know that.

Please read the articles at book marketing floozy to see what I mean. http://bookmarketingfloozy.wordpress.com. I really would like to help you, but Marketing Floozy is a compendium of how-to articles. –Pat

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Jan 24 — Pat, Thanks for the opportunity of posting on your website.  However, the whole point of us placing a link is for some type of promotion.  The article was written with the intent of being informational about various marketing careers. We will pass on this opportunity then.  Best wishes to you in the new year!

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That was the end of the conversation.

So, there you have it: a marketing company trying to promote a marketing program on Book Marketing Floozy, and the marketer hadn’t a clue what I was talking about. But then, maybe I’m the one who doesn’t know what I’m talking about.

More Blogs Than One

A year ago when I was waiting for my books to be published, I kept myself occupied with setting up a variety of blogs. I told myself I wanted to test blogging platforms so I could help my fellow authors pick the best one for their needs, but that wasn’t my excuse for setting up a bunch of WordPress blogs since I was already familiar with the site. The truth is, I became enamored with the custom colorizer, and ended up with five blogs, identical except for color.

The blue blog, this one — Bertram’s Blog — chronicles my struggles first to become a published writer and now to become a published selling writer. It was my original blog, and the one I still consider my blogging home.

The red blog, Pat Bertram Introduces, was intended to be an authors’ blog, where I introduced the writers I was coming to know via networking sites. When so many of them ignored my invitation to be a guest, I decided to turn it into a blog for interviewing my characters. (I’d forgotten that until just now. Never did introduce them!) To get the blog going, since at the time it was too soon to introduce my characters, I decided to introduce other writers’ characters. If you’d like me to introduce your character or characters, you can find the instructions on the Character Questionnaire page. At the very least, it’s a good way for you to get to know your own characters.

The purple blog, Book Marketing Floozy, was intended to be a blog to promote my books. I was talking (online, of course — that seems to be where my life is lived nowadays) to a fellow author about promotion, and she cautioned me against signing up for too many social networking sites. She said that I ran the risk of becoming a marketing floozy, just popping in to peddle my books, and then disappearing again. Since I’ve never been one to take advice, I signed up for several sites (though in the end, I did more or less take her advice — I spend most of my time on Facebook, Goodreads, and Gather.) And I started the Book Marketing Floozy blog — I decided that if I was going to be a book marketing floozy, then I should flaunt my flooziness. Again, since it was too early to start promoting my books, I started collecting articles about book marketing and promotion by different authors. The site is now indexed for easy reference, but there is no article about my books, though I did mention them in passing in one of the articles I wrote. Too bad. I did like the idea of being a book marketing floozy.

The yellow/orange blog, Dragon My Feet, was an import from Live Spaces. I set up a blog there using a gorgeous dragon template, and since I mostly talked about how I was procrastinating, I called it . . . You get the idea. So now I have a blog name that, while cute, really makes no sense. And the blog itself makes no sense. It’s become a dumping ground for any article that doesn’t fit with another of my blogs. I have guest articles that are too self-promotiony for Bertram’s Blog. I have a few of my attempts at reviewing books. I have photo essays. Checking out the blog just now, I notice that thirteen of the past fourteen posts are related to books in some way. Perhaps I should turn it into a book blog? But that would be work — finding guests, reading books and writing reviews — and I am inherently averse to work.

The green blog, Wayword Wind, is a poor, loveless thing that sits there getting greener by the moment because of all the moss it’s gathering. I have not posted a single bloggery because I have never quite figured out what to do with it. I planned to post articles about the various themes and research in my novels, but alas, I can’t think of anything to say that isn’t already in the books. I should have talked about the swine flu and how it tied into A Spark of Heavenly Fire, but I didn’t. I could talk about the twelfth planet and the various conspiracy theories I mention in my upcoming book Light Bringer, but I won’t. Been there. Done that. At one time I thought of posting quotes and then giving a commentary, but I really don’t have much to say on any subject except writing. I discovered this recently when I started yet another blog simply because I like the WordPress theme. (Do you see a pattern here?) I call it The Mind of Pat Bertram, but since I seldom post to it, you can see how little is actually on my mind. Then I thought of turning Wayword Wind into a blog for posting my progress with Julia Cameron’s The Artist’s Way program, but since I haven’t actually been doing the program, it fits more with Dragon My Feet. Because of the way I spelled wayword, it seems the blog should be about writing, but I already have a blog about writing.

So, here’s my conundrum. It’s not as crucial as the one that haunts me about how to promote my books, but it is a niggling one. I have a blank blog!!!!! What do I do with it?

(The title of this article was once used in reference to me by Lisa Brackmann, author of the soon-to-be-released Rock Paper Tiger.)

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Blog Exchange

Aaron Paul Lazar, the author of LeGarde Mysteries and Moore Mysteries, is blogging at one of my other blogs — Book Marketing Floozy. (I split the promotion aspect of writing off of Bertram’s Blog and set it up on a separate blog with an index so the articles will always be easily accessible.) Aaron’s  blog post is Writing Columns and Branding. Stop by and say hi. I’m sure he’ll appreciate it.

I will be blogging at Murder by 4 today, talking about becoming my own genre. The article was written half-tongue-in-cheek, half seriously, but in the end, one cannot be their own genre. Where on a bookstore shelf would the book be placed? Of course, mine will only be available online for a while, so the bookstore placement is not an issue. I do wonder, though, if people who expect A Spark of Heavenly Fire to be a mystery will be disappointed. The mystery is only a small part of the story, though it is a thread that runs through it.

Either way, publication date is drawing closer. I should get another proof copy in about a week, and if there are no mistakes (keeping my fingers crossed even though it does make typing a bit rough),  it will be available on Amazon a couple of days after that. (It is available for pre-order from Second Wind Publishing.) And then I will be a published author. I wonder if I will feel any different? Well, you will be the first to know.

(And don’t forget to enter my contest so you can win the first autographed copy of More Deaths Than One.)

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Author Cheryl Kaye Tardif is “Finding Bliss” on her iPhone 3G

My guest blogger today is Cheryl Kaye Tardif, bestselling author of Whale Song, The River, and Divine Intervention. Cheryl writes:

Recently, I was a guest blogger on Book Marketing Floozy and I talked about how authors have to “think outside the book”. Sometimes a book can be marketed even before it has been published, and once in a while even before it has been written. That’s what I’ve done with my iPhone novel Finding Bliss, a novel that has only 2 chapters written yet has already received much media attention. 

It all started when I saw a commercial for Hershey’s Bliss chocolates in their individually wrapped foil packages. I saw the word BLISS on the TV and thought, “Wow, that would make a really neat girl’s name.” Almost instantly a picture came to mind of a teenaged girl with scraggly dirty-blond hair and torn jeans. Foster child, street child, pickpocket, unwanted, unloved-the complete opposite of the word “bliss”. And Finding Bliss was born. 

I didn’t want to lose any of my ideas for this novel, but I also didn’t want to stop watching the TV show that was on, so I grabbed my new iPhone 3G. There is a Notes application and this was the first time I used it. What was really great was that I was able to type in my notes on this new novel idea during the commercials and then email them to myself. Later, I went upstairs to my office, opened the email on my PC, copied and pasted the notes into a Word document and-voila!-I had started a new novel. 

About 2 years ago, a writing craze swept across Japan ; cell phone novels took the publishing world by storm in this small country. In the first six months of 2007, Goma Books and Maho i-Land published more cell phone novels than the major Japanese publishers did print books. And now, North America has its first English language cell phone novel platform through Textnovel

I am very familiar with Textnovel. CEO Stan Soper heard about my iPhone novel Finding Bliss and he personally invited me to check out Textnovel. Since I always like to try new things, I submitted three short stories, serializing them over a period of time. You can find my novelette Remote Control there. Stan has shown great interest in Finding Bliss, and there is a possibility that my iPhone novel might show up on Textnovel in the future. 

To date, I have appeared on a number of television and radio interviews, and in newspapers, because I have chosen to write a novel in a completely different way. Another major company contacted me about Finding Bliss a month or so ago, and they too would like to be the first company to “release” this novel to the public. Let the bidding wars begin!  

‘Finding Bliss’ will be an emotional, heartwarming story of a damaged teenage girl who must fight to survive in a world of abuse, lies and loss. As she struggles to find herself, Bliss will discover exactly where she belongs and she’ll learn that she is worthy of love after all.” 

There is no publish date on this book as I have not finished writing it. Once I am done, it will be handed to my wonderful agent Jack Scovil to pitch to publishers.

Cheryl Kaye Tardif

“Risk! Risk anything! Care no more for the opinion of others, for those voices. Do the hardest thing on earth for you. Act for yourself. Face the truth.” — Katherine Mansfield