Making a Video Blurb

Grief: The Great Yearning is a finalist in the memoir category for the Sharp Writ Book Awards, and I need to put together a 30 second book trailer for their “awards ceremony” video. Thirty seconds isn’t long enough to do a real book trailer, so I’m doing a few photos and text pages — more like a video blurb. I found a thirty second piece of Beethoven’s music — since it’s the last completed piano piece Beethoven ever wrote, it seems fitting — and I have been working on the pages. Do you think these will work?  Is it a bit over the top with the title on each page? Do the photos fit with the theme? Any suggestions for improvement?

video[1]

video[2]

video[3]

video[4]

video[5]

video[6]

video[7]

video[8]

video[9]

On-Page SEO and Keyword Usage

On-Page SEO and Keyword UsageI give my blog spam folder a quick look now and again to make sure that non-spam comments don’t get relegated to spam limbo. Sometimes the spam comments are totally absurd, such as this one: Nice tips. It is actually incomprehensible opinion now, but also from general, that usefulness in addition to significance is usually overwhelming. Thanks once again and all the best.

And then there was this one:

Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings. You now NEED On-Page SEO.

So what is good On-Page SEO? First your keyword must appear in the title. Then it must appear in the URL. You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1, H2, H3 tags in your article. Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….

Considering that this was posted by someone trying to get me to subscribe to their Search Engine Optimization company, and considering that the comment actually made sense (or would, once I translated the jargon) and considering that my website domain provider has been trying to get me to buy SEO Visibility to the tune of $36.00 a month, I decided to research the topic a bit.

I started with “keyword.” Obviously, it’s the key word in the post or web page, but more than that, it’s a word or phrase people use when searching the internet. There’s no doubt that using the exact search terms adds to one’s search engine visibility. I often check the terms people use to find this blog, and then use those search terms as topics for articles. I made sure to use the search term in the article and in the title, since it stood to reason that if people were looking for such topics, I should make it as easy for them to find as possible. (A few of those articles are among my all-time most viewed posts: Describing a Scene in an Interesting Way, Describing a Winter Scene, and What Do You Say to Someone Who is Grieving at Christmas?) Apparently, although I didn’t know it, this was good On-Page SEO.

Luckily, I never had to worry about the keyword being in the URL — if the keyword is in the title of the article, WordPress automatically adds it to the URL of article. I used to try to write cute titles, such as Writing to the Extremes for a post about hands and feet (the extremeties), but not surprisingly, that post didn’t get many hits. So I try to keep the cuteness to minimum. (The key word here is “try.” Sometimes I let my attempts at cleverness get the better of me.)

Also, the title of the post uses H1 — Heading 1, so that fulfills one of the requirements for H1, H2, H3 tags. Since I try to follow good essay styling when writing, I generally include the keyword (the topic) in the first paragraph and then bring things full circle by referencing it in the last paragraph. I’m not going to worry about H2, H3, bold or italics in the body of my posts — I don’t want to lose the stream-of-consciousness flow that so many of my posts have by kowtowing to SEO.

I have recently begun to use an internal link in all my blog posts as a hedge against content scraping and plagiarism. And now it turns out to be good on-page SEO usage. I also use an image for each post, as suggested by WordPress in their articles about how to get Freshly Pressed, so now all I have to do is add the keyword to the alt tag. (When you upload an image, there is a place for Alt Text. I never knew what it meant, but apparently, if for any reason the image can’t be displayed, the alt text will be shown.)

Which brings us to the final point — Latent Semantic Indexing. Search engines have the capability to scan articles to see what they are about. A page with both the keyword and semantically related terms has a higher search enging ranking than one using only the keywords. (In this article SEO, search enging ranking, search engine visibility, and Search Engine Optimization are semantically related terms.)

Whew! All that research because of a spam comment! I learned something tonight, and I hope you did too. (Hmm. I might have learned something, but I didn’t follow through — there was nothing about SEO in the first paragraph, and until this sentence, nothing about SEO in the last paragraph. So perhaps this article is really about spam!)

***

Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

Is a Blog or a Website Better for Reaching Out to Readers?

http___patbertramA new author with little internet experience and no money recently asked me which he should set up, a website or a blog, and which was better for reaching out to readers.

As for which is better to reach out to readers, a blog is. A website is generally static. A blog is a fluid site that is updated frequently, and sites that are updated frequently get better exposure in search engines. Also, a blog is a place where author and reader can communicate instantaneously. It doesn’t always work that way, of course, because first you need readers to communicate with, but that also holds true for a website — generally, you need readers first. Just because you have a website doesn’t mean that anyone will see it.

I have a website (http://patbertram.com) but I seldom update it unless I have a new book available or other such news. It’s mostly there just to be there, a landing place for people who Google me or my books. I paid for the domain, but not much else — I even used a template to make it easier to set up. Still, it does exactly what I want it to do — let people know that I am an author, what books I’ve written, and where they can buy them.

This blog doesn’t have a domain name — I’m sticking with ptbertram.wordpress.com for now. Some people say it’s unprofessional, but it gives me what I need — a place to write about what comes to mind each day, a place to talk about what matters with those who follow this blog, and a place to promote my books. (In case you didn’t realize it, all the books on the right side bar are mine.) In fact, if I’m asked for a website when I comment on a post, I use this blog for a web address rather than my official author site. Not only does this blog show my books and bio, my posts reveal way more about me than my website does.

I recently found out I’ve been doing this website/blog stuff all wrong. (So feel free to disregard everything I’m saying.) Each of my blogs should be a subdomain of my website, so that combined they get a higher ranking than each separately, but then I would need to pay a yearly fee for a domain name for each blog, and I’d have to hire someone to set it up for me. If I ever become a world famous writer with sales in the millions, then perhaps it would be necessary to do things right, but for now, I’d rather just have fun playing with my blogs and letting the website take care of itself. Besides, this way I can do it all myself.

As for deciding which to set up, a blog or a website, that’s an easy choice to make. A blog is a website. If you set up a wordpress blog, pay for a personal domain name, and set up a static landing page, then you have both a website and a blog. http://lazarusbarnhill.wordpress.com and http://rubiconranch.wordpress.com are blogs set up as websites, though as you can see neither paid for their own domain name.

(To set up a static front page on your wordpress blog, write your post as always. Then go to “Visibility: Public” on the right hand side of the page, click on edit, and check “stick this post to the front page.” Then publish the post as always. If you want to set up an already published post as a sticky post, you can edit the post, edit the visibility, and then click “update”.)

As with everything else on the internet, setting up a blog or a website or both can be as easy or as involved as you want it. Me? I choose easy every time.

***

Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

What Do You Do If Someone Posts an Insulting Comment on Your Blog?

I don’t often get negative comments on this blog.

For one thing, my posts tend not to be controversial — they’re more of a way of chronicling my journey through life and the writing life. It’s hard for someone to argue that I’m getting it wrong when I can’t get it wrong. I’m being me, and who can argue with that?

For another thing, my readers tend to be intelligent and kind, and they give thoughtful responses that add to the conversation instead of posting negative comments that bring the discussion to an abrupt end.

The other day, however, someone left an insulting comment on my article How Many Books Are Going to be Published in 2012? (Prepare for a Shock) that I didn’t know how to handle. That is not my favorite post by any means, in fact, it’s one of the few I wish I had never written. I’d only written the article as a way of trying to make sense of the current book climate and to show the meteoric increase in the number of books available, not to establish myself as any authority on the subject. And yet it’s become my most quoted article, and the one most frequently linked to.

It’s no wonder that an insulting remark landed on the post. Someone commented: “why would anyone bother to pay attention to a blog which starts off with uninteresting stuff about the author, and then gives data without a source? takes all types, I guess.”

I guess it does take all types. When I see an article that doesn’t lead up to the hype, I merely pass on by without stopping to leave a comment. But, for whatever reason, that person left a comment. I didn’t know whether to delete it or approve it. And if I posted it, I didn’t know whether to respond to it or ignore it. Admittedly, it’s not much of an insult, but it still put me in a quandary.

I asked my blogger friends on Facebook what they do in such a circumstance, and got a whole range of answers from “delete it” to “find where the person lives and go beat them up.” Some people thought that if it had merit or if it said more about the commenter than me, that I should post it but not respond. Some said that if it was a business blog, to delete the comment, that it wasn’t good to have snipers in your store.

The comment now seems innocuous, and the commenter has a point, why would anyone bother to pay attention to that particular blog post? (Though I did give a source, just not a link to the source.) Still, I left his remark in comment limbo until just a few minutes ago. I found the deciding factor in You and Your Blog Suck: 7 Steps to Responding to Negative Comments, a blog post by Marc Ensign. He said, “By deleting it you are telling your readers that they are welcome to say whatever they want as long as they agree with you. The only time I would consider deleting a post is if it was obscene or offensive to your readers.”

Since the comment under consideration is not obscene, not offensive to my readers, not even much of an insult, I took a deep breath and approved the comment.

So, what do you do if someone posts an insulting remark on your blog? Do you delete it or do you approve it so posts where everyone can see it? If you post it, do you answer it or ignore it?

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

Writing and Research: When in Doubt, Twist Things About

When you have lost your way, either in your writing or researching, twist things around, and perhaps it will help you find what you are seeking.

For example, I had to write a story for Second Helpings, the Second Wind Publishing holiday short story and recipe anthology. (Which, incidentally, has now been published. Hint. Hint.) My idea was to tell the story of a woman with an unromantic and inattentive husband. To show her discontent, she kept “poisoning” him by making his favorite fat and sugar-laden chocolate chip cookies. She had an affair with a man who seldom had time for her, and finding that she was just as unhappy, she decided to stay with the man who was present in her life. She broke off the affair, and at the end, she fed her husband cookies made with applesauce and honey instead of butter and sugar to show her change of heart. It was a nice story, but nothing special until I twisted it around and gave her live-in boyfriend the affair. (Since I was changing things, I demoted the husband to boyfriend — I didn’t want to have to deal with a possible divorce.) And then the story took off.

I always knew twisting things around in writing was a good idea, but research? Apparently twisting works for that, too. I’d spent a couple of days researching “thinking caps” for yesterday’s post, and wasn’t getting anywhere. The term only goes back a couple of hundred years (at least in print), though the term “considering cap” goes back four hundred years (again, in print).

I knew the term had to be older than that, mostly because of a gut feeling that there had actually been such things as “thinking caps” and that the term hadn’t always been rhetorical. So I got to thinking about the opposite of thinking caps, which are dunce caps, and wouldn’t you know — there was the answer I was seeking. As I said yesterday, originally dunce caps were thinking caps. The apex represented knowledge, and that knowledge was funneled through the cap to the brain. Although dunce caps stemmed from the 1200s, they were based on wizard’s caps, and went so far back into the mists of time, that there is no way to ever trace the origin.

It gave me a thrill when I realized that my intuition about the relationship between dunce caps and thinking cap was correct. Now, when I can’t find the answer I want, I will look at the opposite.

So, when in doubt, twist things about.

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

Put On a Thinking Cap to Help Increase Creativity

The phrase “thinking cap” or “considering cap” goes back at least 400 years, probably much longer since by the time it first appeared in print, the phrase needed no definition. Most people assume the cap has always been metaphoric, but donning a real cap can help focus one’s thoughts.

In an odd twist, “dunce cap,” which has become synonymous with stupidity and foolishness, started out as a thinking cap. John Duns Scotus, a master philosopher born in 1266 in Duns, Scotland, believed that wearing a high conical cap helped funnel knowledge to the brain. (He’d noted that wizards wore them.) In the 1600’s, when his philosophies were ridiculed as foolish and obtuse, the dunce cap became known not as thinking cap but a fool’s cap.

Scientists today have created a high-tech thinking cap that stimulates the brain and seems to increase creativity, but you don’t need hi-tech devices. If you are dealing with writer’s block, for example, you can use colored caps.

How color vision actually works is still a mystery, but there is no mystery about the profound effect color has on human physiology. Red tends to raise blood pressure, increase pulse rate, and excite brain waves. Blue tends to have the reverse effect, and green tends to be neutral.

So, if you wish to increase your creativity, try a little color therapy. It can’t hurt; at the very least it will give you something besides your computer screen or those same old walls to stare at. And it has the benefit of being exceedingly simple. All you have to do is choose your color from the following list, wear it, hang it on the wall, find a knickknack or a bouquet of flowers that color to put on your desk, then focus on it.

Purple will boost your creativity, and help stimulate your intuitive abilities.

Yellow can help you feel optimistic if your blockage is making you anxious and depressed. It can also induce enlightenment, which is what you are looking for.

Dark blue encourages meditative thinking, so it’s especially helpful if are having difficulty focusing.

Green helps promote harmony if your inability to write is making you irritable.

Red will energize you if you’re too tired to think.

Even if the color therapy doesn’t bring about the effect you wish, playing around with all those colors will give your mind a rest from writing, and perhaps when you return to your keyboard, the problem will have resolved itself.

A couple of other suggestions to cap off this article: you can give your character a thinking cap, such as Sherlock Holmes’ deerstalker cap, which might help you refocus on your story.

Or you can forget writing altogether, put on any hat, go for a walk and let your thoughts wander — that’s what I do.

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

When Describing Your Characters, Don’t Forget Their Hands.

I’m not sure it’s true any more that a picture is worth a thousand words considering that a thousand words takes up only a few kilobytes of computer memory while a good high resolution picture takes up three to four megabytes. And anyway, it doesn’t take a thousand words to describe something so that it becomes real. It takes only a few words, if they are the right words, to create vivid portraits. The secret is to choose significant details — details that mean something, that promote the story, that evoke emotion — rather than to write long passages of trivia.

Take hands for example. By describing a character’s hands, we can describe the character. A man with manicured and buffed fingernails is different from one with grime permanently etched into his cuticles. A woman with bitten fingernails is different from one with dirty, broken nails, and both are different from a woman wearing designer acrylic nails. The color of nail polish a woman chooses tells us about her character. And clear nail polish on a man would tell us about his character.

We can describe hands in many ways: claw-like, thin, scrawny, big-knuckled, blue-veined, plump, fat, chubby, arthritic. Characters can have tattooed hands. They can wear gloves, a simple wedding band, or multiple rings on each finger.

Hands also do things. They wave, point, gesture, touch chins or noses, and each of these gestures and mannerisms tells us about the character. Hands can slap another character or caress a cheek, and such actions tell us about the relationship between the characters.

Here are a few examples of hands and what they do, taken from Light Bringer,.

The kid smoothed his neatly combed hair, swung his callused hands front to back as if he didn’t know what to do with them, then stuck them in his pockets.

Arthur Shillitani took his thin, long-fingered hands off the controls and slicked back his dark hair.

Rena studied her hands. . . . They were paler than usual, making the blue veins seem more prominent, and the nails were in need of a clipping, but otherwise they looked like the hands she’d lived with for the past thirty-seven years. What made them different from anyone else’s? What made her different?

Some examples from More Deaths Than One:

The staff sergeant was only 5’9” or 5’10”, but he had a powerful build with thick wrists, a massive chest, and hands that looked able to crush a larynx without any effort at all.

No one who crossed the threshold had the pampered arrogance of Evans’s men or the soft hands of a corporate drone.

The backs of his hands were crepey and mottled with age spots, but he seemed only about ten years older than Bob.

Kerry folded her hands primly in her lap, but her body seemed to vibrate with suppressed excitement.

And a couple of examples from Daughter Am I:

Mr. Browning shuffled through the papers on his massive black walnut desk. His age-mottled hands moved slowly, as if weighted by the six turquoise rings he wore.

Not hearing Happy, she looked back — he was heading her way, fumbling with his gun. He seemed to be trying to point it at the woods, but his hands shook so badly, the weapon wobbled all over the place.

So, when describing your character, don’t forget their hands. Hands make the character.

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

I’m going to Blog for Peace. Will You?

On Sunday, November 4, people all over the planet blog for peace. This year, I’m going to join the the Blog Blast for Peace, and you can join the movement, too. You make your own peace globe/statement or simply choose one pre-made at blogblastforpeace.com, and become – a peace blogger. http://goo.gl/wOaGs

Peace bloggers believe that words are powerful, and that this matters. http://goo.gl/b01KH

So, check out the website or check it out on Facebook.

How To Blog For Peace The short version:

1. Choose any graphic on this page. http://goo.gl/4xepL Right click and Save. Decorate it and sign it, or leave as is.

2. Send the finished globe to blogblast4peace@yahoo.com

3. Post it anywhere online November 4 and title your post Dona Nobis Pacem (Latin for Grant us Peace)

Sounds cool, doesn’t it?

You Finished Writing Your Book. Now What?

I recieved an email yesterday from a friend telling me she finished writing her book, and then she asked for advice about how to proceed in getting her book published. She said she is open to all venues — self-publishing, independent presses, agents and major publishers.

If you are in the same situation, the first thing you do is make sure you’ve edited the book, copyedited it, found people to read it to see if there are any obvious lacks, and made it the best book you possibly can.

What you do next depends on your goal. If you want to try to do it on your own without going through agents or  publishers, there are plenty of self-publishing platforms to choose from such as Create Space, Amazon/Kindle, Lulu, Smashwords, Barnes & Noble/Nook. Do a bit of research to find the platform(s) that suits your needs. You don’t need an ISBN number for Amazon/Kindle or Barnes & Noble/Nook, though you do need one for most other venues.

If you want to try for a major publisher, research agents. You can find them at places like Preditors and Editors and Association of Authors’ Representatives. Look for agents who are interested in your genre. Once you have names, check out their websites to find submission requirements, and follow those requirements. If they say query letter only, don’t send samples of the manuscript. If they ask for the first three chapters, don’t send the whole manuscript.

If you decide to go with a small publisher, you can find a listing at Preditors and Editors and similar sites. Generally, you don’t need an agent for such publishers. Follow the same instructions as for agents, checking out their submission requirements and following them.

The query letter is your most important tool. Try to fit your letter to the particular agent or publisher. Always send to a particular person. Never use “Dear Sir” or “To Whom it May Concern.” Send a few letters out at a time (start with agents and publishers who will accept email submissions to save time and money). By doing only a few at a time, you can rewrite your query letter and synopsis as you get rejections. (Keep in mind a rejection at this stage only means they rejected your letter, not your manuscript.) The better your letter is, the better chance you have of getting someone interested in looking at your manuscript.

Click here to find out How to Write a Query Letter.

This is the query letter I wrote for More Deaths Than One. It got me an agent, but the agent couldn’t find a publisher. I found a publisher on my own when the agent’s contract expired.

Dear (Name):

The painting is of a pond with no ripples, surrounded by forest. Very serene. As Bob studies the painting, however, disquiet begins to creep over him, and he can almost see the monstrous thing that lives in the slime deep down at the bottom of the pool.

“I was trying to paint what’s in here,” he says, tapping his chest with a fist. Then he gestures to the painting. “I don’t know how that happened.”

When Bob Stark returns to Denver after almost two decades in Southeast Asia, he finds that, like his painting, nothing is as it seems. Not only does the city of his birth seem alien; the mother he buried years before has died again. Even worse, two men who appear to be government agents are hunting him for no reason that he can fathom.

Set in 1988, this novel, More Deaths Than One, explores what it is that makes us who we are. Is it our memories? Our experiences? Our natures?

Enclosed please find a synopsis and the first three chapters of this suspense novel. The finished manuscript of 80,000 words is available upon request.

Sincerely, 

Pat Bertram

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

Introducing Mike Pettit, Author Extraordinaire

One of the most fascinating people I have met online is Mike Pettit. His  nightly “Goodnight America” is worth waiting for. His books covers are wonderfully nostalgic, reminding us of an earlier age of publishing. His  comments are a bit too amusing to be truthful (except for his political  comments, which are a bit too truthful to be amusing.) I’ve wanted to interview Mike for a long time for my interview blog, and he has finally agreed to answer some of my questions. Below is an excerpt from the interview, outlining Mike’s Three P Plan for selling books. (You can find the entire interview here: Mike Pettit, Bestselling Author of “The Key West Smackdown.” I hope you stop by to read the interview. You won’t be sorry you did.)

PB. Do you ever feel like you are lost among the thousands of other Kindle authors?

MP. Absolutely not. I treat my writing as a business. Here are my steps to selling books. I call it the Three P Plan (I should publish this and make a fortune…oh wait, that’s been done).

PRODUCT: Write the best book you can, edit the best you can, have the best cover you can.

I consider myself a good storyteller, but I am not a five star writer. If stars were grade averages I would be a C+ or B- writer, and that‘s OK. So, be realistic with your expectations. Average authors sell books, trust me.

I use the Flisch-Kinkaid comprehension scoring method to determine my writing / reader comprehension. I write to a reading audience at the 8th to 10th grade level of comprehension. This by the way is what the F-K scoring states as the reading level of most fiction-reading adults in America today. As a comparison, Obama’s State of the Union address was written to the 7th grade level of comprehension, The Wall Street Journal just dropped their Comprehension level from 12th grade to 10th grade level.

It might make you feel better knowing this the next time someone writes a bad review on your baby and gives it a two-star D rating. This does not mean you did badly. It means the reader should have read something on a higher comprehension level. That’s why I say you must know your audience …and write to them.

PRICING: To thine own self be true. You must price your book at a reasonable price. The big guys that work for the Big Six publishing houses command $25.00 and up per pop. That’s nuts, but they get it.

E publishing is growing with more and more readers coming over to the light, soon the big publishing houses and agents will be begging for us little guys to sign up with them.

My strategy is that I write and price my books to fit my audience. I am not greedy nor am I swollen headed. I know that I am a C+ writer and what I have to offer is a damn good quick read for a couple of bucks. The reader is happy with the read and the price and he’ll come back for more. You’ll make your money on volume sales

PUBLIC RELATIONS / MARKETING: Never stop pushing your book. I sell on Kindle and Nook. I use every social network platform I can find. I have Face Book, Twitter, Google +, a large FB and Twitter friend base. Look for “Friends that fit your target audience and talk to them…constantly.

This is just me, but I don’t spend a lot of time talking with other authors. If you aren’t talking to your customers, someone else is.

***

Mike Pettit’s newest book is The Key West Bounce. Check out Mike on Amazon, Facebook, and his action/mystery blog.