To Blog or Not to Blog

Every day we are faced with large decisions and small — decisions that make the difference between life and death, decisions that only make the difference between being lazy or productive. (Though who is to say that being lazy is unproductive. We often get our best ideas when we are lolling around, thinking of nothing.)

My decision each day is to write this blog. Most days, the choice is easy. I generally have no lack of things to say. But some days, like today, I have to coerce myself to write something. I have nothing to say, no new insights, no plans or hopes — just a blank “paper” on my computer, and yet, here I am, filling the blankness.

I could, of course, simply not write anything, but I’m one of those people who by default does what takes the least effort. Once I stop making the effortasking to write, once I break the infallibility of a daily blog, then it’s all over.

You dieters know what I’m talking about. When you go on a diet and then “accidentally” nibble on a cookie, you figure the whole day is a waste since you broke your diet, and so one by one those cookies disappear. If you’d never sampled the cookie, you’d still be on that diet. Or if you’d done the logical thing you’d still be on the diet — you’d have enjoyed the nibble and continued on as if you’re still on your diet, because you are. One nibble does not break a diet. It’s all those subsequent cookies that do the dirty deed. Even worse, once the diet is broken, it’s almost impossible to get back on it.

It’s the same thing with blogging. As long as I make an effort to write every day, I will continue to write every day. But if once I slack off, then it’s all over. First one day will pass, then another, because why not? The world wouldn’t end if I neglected to post my words. In fact, the world might even be a better place. But after not writing one day, then the next, I’d begin to think about it, wondering if I wanted to write. As the days passed, I’d even forget to ask if I want to blog, and gradually I’ll sink into wordlessness.

I’m sure that will happen someday. Just not today.

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+. Like Pat on Facebook.

What to Charge for Social Networking

Someone just contacted me and asked how much I would charge to promote his books. Funny, that. Because I am so prevalent on the internet (or at least I was; recently, I’ve been curtailing my online activities), people think I know how to market, but I haven’t a clue. If I did, my books wouldn’t still be languishing in unbestsellerdom.

Spending time on the internet — researching, blogging, networking — takes so much time and expertise that there doesn’t seem money enough to charge for all the work and aggravation, and yet, considering my dismal results, any amount I’d charge would be too much.

According to my research, “the biggest factor in how much you can charge is your work experience. If you’re new to the working world, you might want to stick with $15-$40/hour. If you have five years of professional experience under your belt, transition into the $45-$75 range, and if you have more than five years experience, you can usually get away with charging $80-$100 or more.”

Sounds good, doesn’t it? But getting results is something else entirely. For a business, perhaps a local car repair place, any social networking is good. You find Facebook groups in the town and post occasional updates. You start your own Facebook page, and maybe promote it to people in your area. (FB can target such a localized audience.) You start a blog about car repairs, telling people the sort of thing to look for in a repair shop or giving them hints about troubleshooting and how much certain repairs should cost. You can twitter bits of car information, get people to post reviews on car sites, comment on other car sites, sign up for LinkedIn, perhaps, and try to network with people in your area. Whatever you do online helps because it keeps your name in front of people so they think of you when they need someone to work on their car.

As you can see, if you have a booksspecific business with a specific type of person you need to target, it’s a lot easier to social network than if you are trying to sell one book in a stack of millions of books similar to yours. Writers are always told to find their target audience, but the truth is, novels that go viral sell to people who have seldom bought a book before, so it’s impossible to target them. Targeting readers in your genre (especially if you don’t have a clearly defined genre as I do) is even more difficult. Readers already have piles of books they bought and want to read. They are not necessarily looking for another book to add to their backlog, so targeting such an audience, even if you know where to find it, is hard. (Except perhaps for romance readers. They seem to be voracious consumers of novels, especially titillating stories. Too bad I have no interest in romance.)

Even though I have a lot of experience in blogging and social networking, I wouldn’t hire me, that’s for sure. On the other hand, I know authors who hired an expensive publicist, and they ended up not selling enough books to pay the publicist’s bill, so the high-profile publicist didn’t get any better results than I do.

And if I did know how to get results? I still wouldn’t accept his offer. I’d be so busy banking money from my royalties, I wouldn’t have time to do his work.

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+. Like Pat on Facebook.

Gone Fishing

I’m going to turn off my computer for the next twenty-four hours and take myself on a fishing trip. Not to fish for fish, of course — such a hobby is only peaceful for the one fishing; the poor fish are scared, hurt, and fighting for their life — but to fish for life. See what happens when I am disconnected from my usual online pursuits. Just take off for a day. See what I can see. Feel what I can feel.

If you want to contact me, leave a comment and I’ll get back to you tomorrow. Or whenever.

fishes

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.

Email Absurdities

Sometimes life online gets a bit too absurd for me. Once a long time ago, I had a fellow author I met on Facebook as a guest on my blog. Back then, I was less concerned with giving out my email address, and besides, at that time, you couldn’t include attachments in FB messages, so I really had no choice.

Computer attackEvery once in a while I’d get a promo message from him, but those emails were sporadic, so they simply got swallowed up in the great maw of Yahoo mail. More recently, I got a couple of mass emailings asking for support for his indigogo campaign. He is still a long way from his goal, and so needs the help of his “friends” to help fund his project.

After the first email, I sent him a message asking him to remove me from his mailing list. Just a pleasant non-confrontational request. (I despise group emails unless I am actually part of a group, and even then, I don’t particularly like them though I have to tolerate them.) Today, I got another email from him again asking for support.

I messaged him back: I have asked you to please remove me from your mailing list. A favor I did once a long time ago — having you as a guest on my blog — should not be punished by unwanted emails. Please remove me from your mailing list. I admit this wasn’t the kindest of messages, but since I am connected to thousands of authors all over the internet, the deluge of promos gets to be a bit much.

He responded: Just to let you know, I removed you from my contact list so you will never receive any emails from me again. Breathe easy. The punishment for your kindness is over. Thanks and good luck.

Me: Thank you

Him: You’re welcome. Please stop emailing me. I no longer want to hear from you. Ever.

I didn’t respond, of course, but a little later I got another message from him: I’m very sorry that I’ve upset you. It will never happen again. Ever. You will never hear from me again. Ever.

Then, fifteen minutes later, I got yet another message: Thanks for your understanding that I’m only human and have made a mistake. It will never happen again. Ever. Good luck.

Ah! The joys of the internet age.

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.

Happy Anniversary, WWW

The World Wide Web is twenty-five years old today, just beginning to feel the full weight of adulthood. According to Sir Tim Berners-Lee, the inventor of the web and the author of the first web browser, “the underlying Internet and the WWW are non-hierarchical, decentralized and radically open. The web can be made to work with any type of information, on any device, with any software, in any language. You can link to any piece of information. You don’t need to ask for permission. What you create is limited only by your imagination.”

We’re so used to the internet as a vital part of our lives that it seems impossible that it’s so new. I got my first computer and first taste of the internet in 2007. Even then, the internet seemed old, and I felt as if I were jumping too late on the bandwidth wagon, but at that time, the internet was only eighteen years old, still just a youngster feedeskling the first stirrings of freedom. We now have music downloads, ebooks, videos available at a touch of a button. Anyone can publish anything on the web, anyone can promote whatever they wish, anyone can write a journal and maybe even be read. Odd to think that this is just the beginning. I cannot even imagine what the future of the internet will be and how it will affect us.

My computer, so awesomely powerful in 2007, is getting slow — not because of age but because of the proliferation of video ads. By design, I’m sure, ads load first, which means that the content comes long after everything else appears. If it weren’t for the slowness of my computer, I wouldn’t mind the ads — I’d just ignore them. I don’t much of anything anymore, except for the basics, and I seldom buy anything just to buy it. It is interesting, though, how ads dog us — a friend mentioned in a blog comment that he is reading Long Man, and now wherever I go, I see an ad for that book. It makes me wonder if in the future, the internet will be mostly ads with any content buried beneath a string of product links.

As long as I have my small corner of the web (this blog, of course!), I’ll be happy. How I access this blog in the future, however, will be a different matter. I like PCs with its unvirtual keyboard (as long I can attach a mouse to the computer), but PCs are going the way of vacuum-tube computers. I’m not interested in tablets, and phones, no matter how smart, are difficult to use to write a blog. As for voice activated software, no thank you. I like silence. Still, progress beckons whether I wish it to or not, and who knows, someday there will be a device I like as well as I do my PC.

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.

Requiem for a Website

In October of 2007, I entered a contest on gather.com — the Court TV Search for the Next Great Crime Writer contest. The winner of the contest would win a $5,000 advance and a publishing contract. My entry, More Deaths Than One, was not a detective story, and it certainly was not a cozy mystery, but it is the story of a crime: identity theft. This theft is an actual theft of a man’s identity, not a paper one.

I did very well in that contest, too. As of November 17, 2007, I was ranked number one, but I finished up about sixth or seventh. (I could tell you it was because my mother died and I had to go to California for her funeral and I broke my ankle while there and was off the internet for a week, but the truth is . . . come to think of it, I don’t know what the truth is.)

The contest started out being great fun but devolved into all sorts of infighting, faked votes, and terrible reviews that RIPwere posted for no other reason than meanness. Still, it turned out to be a pivotal point in my writing career.

I became friends with many of the contestants, and casual acquaintances with others. I met other writers that I am still connected with today.  Because of the contest, I eventually found a publisher. The link to the publisher’s website was posted as a comment on one of the writer’s articles, and since I was in querying mode, I immediately shot off a query letter. The publisher loved my book A Spark of Heavenly Fire, and sent me a contract. Turns out, I already knew him through the contest, and he asked if More Deaths Than One was still available. It was. Second Wind Publishing has now published five of my books — four novels and one non-fiction book, Grief: The Great Yearning.

Until the crime writer contest, my online presence had been confined to my blog, but after the contest I posted articles on gather, and I also migrated to other sites, such as Facebook, Goodreads, and Twitter. I mostly hang around Facebook now because of my discussion groups there, but I always return to Gather, especially on Thursday evening when I used to do a live chat with my No Whine, Just Champagne discussion group. I started out knowing only a few people online, now I know hundreds.

And all because of a contest.

Now, Gather is in its death throes. Because of the spam that clogged the site, Google stopped referencing its content in searches. The site has been sold a couple of times, and neither of the new owners seemed to have any interest in revitalizing this once active online writers community.

Most of my Gather posts have been posted elsewhere, usually here on this blog, but a lot of the discussion topics were too brief for a blog post, so I’ve been mining the site so my content doesn’t get lost. Considering that there were almost two hundred live chats alone in my discussion group, that’s a lot of content! I hope I get time to go through the discussions and look for pithy comments I might have made, but if I don’t, well, no problem. Maybe my comments should pass into oblivion along with the site. And who knows, maybe someday the site will be resuscitated.

Until then, rest in peace, Gather.

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.

If You Didn’t Get a Chance to Listen to My Radio Interview . . .

Several people have mentioned that they didn’t get a chance to listen to my radio interview on Sunday — it really is hard for anyone (even me!!) to compete with the Academy Awards. If you are one of these people who didn’t get to listen, perhaps didn’t want to listen and are simply using the Oscars as an excuse so you wouldn’t have to hear to me yammer on and on, you’re not off the hook. The interview is posted online for all of eternity (or as eternal as the internet).

I hope you listen to the interview, “The Authentic Woman – with Host Shannon Fisher and Special Guest Pat Bertram.” I am at my charming best, scintillating, even, with flashes of wisdom. (Just don’t count how many times I say “actually.” Eek.) In fact, I’m listening to the podcast now — I wanted to make sure it isn’t an embarrassment. And it isn’t. Actually (there’s that word!) it’s quite compelling.

Part of the reason for it being such a compelling interview is the host. Shannon Fisher was easy to talk to, asked the perfect questions to get me to open up. We started with a discussion about my novel A Spark of Heavenly Fire, segued into a discussion of writing, which of course, turned into a mention of Grief: The Great Yearning, and a brief discourse of the grieving process. And continued to talk about life, vulnerability, possibilities.

And part of the reason for the compelling interview is that I didn’t treat it as an interview. We were simply two friends talking. The only glitch showed up at the very, very end. Apparently, the show didn’t click off when it was supposed to, but other than that, we did great for a premiere.

Feel free to listen in to this intimate conversation.

You can find me here: http://www.blogtalkradio.com/authorsontheairbookstoo/2014/03/03/the-authentic-woman–with-host-shannon-fisher-and-special-guest-pat-bertram (Or click on the photo below.)

AW

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.

Talking to a Facebook Friend in Real Time

I’ve met a lot of wonderful people because of opening up and blogging about the loss of my life mate/soul mate. One woman, Shannon Fisher, has become a good friend of the Facebook variety, and tonight I will have a chance to talk to her in real time. I am going to be the premier guest on her new radio show, “The Authentic Woman”. I hope you can turn in at 8:00 pm ET.

Although we won’t we talking about grief (or not much, anyway) that is something we have in common, losing our soul mates. Shannon’s wisdom helped me get through many lonely nights. One night when we were messaging each other about the realization that although we felt connected to our soul mates, an important step in grief (sometime during the third year) is the realization that we are not our mates, Shannon wrote:

That’s the toughest part – realizing that their death has nothing to do with us and that we are all, while connected through a web of energy, uniquely created beings following our own individual path. Regardless of how connected we are to some people in some ways, their path is theirs and ours is ours.

When I felt that disconnect, I was suddenly okay. He was gone. I was here. And it was okay. The fear of letting go is what keeps us in the mire. We let go when we are ready to do so, and not a moment sooner.  Our partners are gone.  We can either live in this world without them, experiencing a full, active life…or half-live a life while we are still connected to our dead great loves through the ether, which we can’t navigate or understand this side of death.

It isn’t a choice; you can’t “just get there.” But you will get there. And everything will suddenly feel new again. You will see possibilities as something toward which you want to leap, and you will suddenly feel untethered and able to make that leap.

Well, I’ve made many leaps during these years of grief, and this radio show interview is just one more leap into the untethered future.

The live show begins at 8:00pm EST here at this link: http://tobtr.com/s/6078195. If you miss it live, then use the same link for the podcast, available immediately after the live interview.

Call ins are welcome. 347-884-8266

AW

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.

The Academy Awards and Me

The Academy Awards are on tomorrow night, and so am I! I won’t be on television with all the stars, of course, but I will be the star of a radio show that runs at the same time. Maybe I’m exaggerating a bit about being a star, but they are billing me as a special guest, so that has to count for something. I’m also the first guest ever on this new show, which is a great honor.

AW

The Authentic Woman is a weekly radio show that will be airing Sunday nights at 8:00 pm ET, beginning March 2, 2014, on the Authors on the Air Global Radio Network. The show will be hosted by Shannon Fisher, a writer, civic leader and social justice advocate who strives to enact positive change in the world one day, one issue and one person at a time. On her show, Shannon will explore every aspect of the female experience.

Interviewing both well-known public figures and everyday Janes (and Joes), Shannon will delve deeply into the world of writers, artists, community leaders and celebrities. Each week, Shannon and her guests will immerse themselves in themes that have sculpted their own personal perspectives — and their cultural and societal experience as a whole.

Sounds heavy, doesn’t it? But since I’m the guest tomorrow, the show will be conversational. Just two friends talking. And if you call in at (347) 884-8266, then it will be three friends chatting! We’ll be talking about my book A Spark of Heavenly Fire, my life experiences, and my latest interests. (I’ll bet you will be surprised to hear what those interests are! I sure was.)

The live show begins at 8:00pm EST here at this link: http://tobtr.com/s/6078195. If you miss it live, then use the same link for the podcast, available immediately after the live interview.

I can hardly wait! It should be a fun evening.

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.

Just When You Thought Facebook Couldn’t Get Any Weirder

Facebook is so massive, it’s like a whole internet unto itself, with games, photos, chats, groups, and a ridiculous amount of promotion. Because of all that constant activity, it’s not surprising that shady folks have managed to find ways of scamming members of the site.

I have never liked liking things on Facebook except occasional posts from people I know. I especially don’t like liking candythings and sharing things if they are sentimental and sugary sweet. Such posts seem manipulative, as if I am being forced to have an opinion about something I have no opinion about. There are plenty of awww-some moments in real life — I don’t have to go looking for the awww factor on FB.

As it turns out, my instincts were correct. Although many such posts are real, others are scams. For example, I remember once seeing a photo of a young girl with a bald head, wearing a cheerleading uniform. The tagline on the photo said that the girl had chemo, and asked people to like or share to show her she was still beautiful.

The trouble is, that was a scam. The photo was real — the girl’s mother had posted it on Photobucket years before, and she had no idea that the photo was being used by scammers — but it was used simply to gain likes and shares. (This is called “like farming”.) Since Facebook’s algorithms are set to promote the most popular posts, likes and shares on such posts can increase exponentially. Sometimes, once the scammers have built up a page with likes, they switch content and promote a product. Or they sell page on the black market. Or they use it for phishing expeditions or even to spread malware. (Just liking a page can’t spread malware to your computer, but clicking links on the page could.)

Is this a good time to ask you to like my FB page? Probably not. And anyway, I don’t post much of anything except links to this blog, and you’re already here, so you don’t need to see the link there. But, if you insist, you can find my page at https://www.facebook.com/PatBertramAuthor. I promise I won’t scam you.

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.