Trying to Be Heard Above the Facebook Noise

September 9, 2012 — Pat Bertram

I’m sure it seems as if I’m obsessed with Facebook, considering all the posts I’ve been writing about the site lately, but the truth is, it confuses me. What’s the point of having thousands of friends if only a few of those “friends” show up in our news feeds, and our posts show up in only a few of theirs? Why do we have to post silly sayings and quotes by other people to attract attention to our own writing? Why are we supposed to upload colorful images and share cute pet photos? What does any of that have to do with our books? Shouldn’t the books be enough to attract attention?

I do know the answer to that last question. If you are James Patterson, mention of a book is news, but if you are Pat Bertram, it’s blatant self-promo.

There is so much noise on Facebook, with everyone screaming “Looka me, looka me,” like kids on a playground, that it’s almost impossible to hear the quiet writers who just want people to check out their books.

I thought if I posted intelligent questions, I’d attract intelligent friends, and the ones I interact with are exceedingly intelligent. The trouble is, they are in the same position I am in — looking for quiet readers in a noisy world.

I’m a writer, right? I should be able to think of witty things to say that will make people want to get to know me and my books, but my wit deserts me when it’s most needed. When I do think of something witty, it’s at three o’clock in the morning. I’m not about to wake fully, turn on the light, write down my witticism, and then lie there for hours, waiting in vain for sleep to return. (My wit centers more on puns, anyway, such as: Waiting in vein. Is that what vampires do? Well, maybe “wit” is a bit of an exaggeration.) So what passes for wit, passes with the night, and in the morning I don’t remember. (Probably just as well if “waiting in vein” is the best I can do.)

One of my favorite people on Facebook, who manages to be intelligent and witty and post cute pet photos, is Malcolm R. Campbell. (He also happens to be a darn good writer.) Malcolm once said that he’s written more to promote his books than he did to write them. (See? I told you he was witty. Or at least truthful.)

It’s kind of pathetic when you think about it — you rip out your heart and throw it into your book, and then you have to take what’s left of you and spent it on sites like Facebook. Is it worth it? I’m not sure. For a long time, I thought it was. I was having fun, and there was always the hope of hitting some sort of friending jackpot. But now? It seems like . . . noise. Something to block out.

Still, wit aside, I do have a modicum of intelligence, a bit of computer savvy, a tinge of knowledge about the workings of the human psyche, so I should be able to make my voice heard above the noise, right? But in the back of my mind is the small question, what then? My books aren’t the next erotic vampire bondage serial killer novelty, so will my being heard make any difference?

Posted in culture, internet, writing. Tags: , , , . 18 Comments »

Feeding the Facebook Beast

September 8, 2012 — Pat Bertram

Yesterday, I talked about how Facebook is not the great promotional tool we authors had been led to believe, and yet some people do exceedingly well on the site. The truth is, Facebook is a beast that feeds on content. It needs a never-ending source of funny, inspiring, informative, controversial, topical, and brief posts that engage users and keeps them liking, sharing, and commenting. The more a post is shared, liked, and commented on, the more visible the post becomes. (Facebook uses something called EdgeRank to keep track of all this, which seems similar to Amazon’s algorithms. Amazon, like Facebook, rewards those who are doing well with additional visibility. In the same way, rich celebrities who already have everything they need, get free perks just because they are rich celebrities.)

When someone interacts in any way with a post on a fan page, for example, it shows up the feed of their friends, but the originator of the content gets the credit. And so the content provider gets more reach, and because they get more reach, Facebook will ensure that this continues by letting more and more fans see the posts, which increases the page reach of the content provider. Because, of course, without content, FB will starve since its users will go where they can find funny inspiring, informative, controversial, topical, and brief posts — places such as Twitter, Tumblr, Pinterest, or whatever the next big thing will be.

If you don’t have such engaging posts, then even if you have 1500 fans, only about 1% will ever see what you post. If you want to know what attracts attention, look no further than your own feed. What do you see that has been shared a hundred times, a thousand times? What have you laughed at, commented on, shared? Photos with funny, inspiring, informative, controversial, topical, and brief commentary, that’s what. (Well, you do unless you’re a curmudgeon like me, and then such content simply annoys you. If I see one more animal with baby-talk captions, acting like a human, I will probably scream so loud, it will reverberate through the center of the earth and cause earthquakes on the other side of the world.)

All this research the past couple of days into the workings of Facebook has given me a few ideas of what to do with my fan page — contests, questions, quotes from my books, even . .  gasp . . . photos with captions.

Posted in culture, How to, internet, writing. Tags: , , , , , . 14 Comments »

Why Facebook is Not the Great Promotional Tool It Once Was

September 7, 2012 — Pat Bertram

Are you one of those authors who joined Facebook, hoping to find fame and fortune, and have only found . . . Facebook?

After my books were accepted for publication, and while I waited for them to become available, I spent a lot of time researching how to promote online. The first unanimous suggestion was to get a website, the second was to maintain a blog, and the third, of course, was to create a presence on social networking sites. I’d already done the first two, so that left the third option. How hard could networking be? Add the maximum number of friends, post status updates and blog links, create discussion groups as a way to get to know other authors. Sounded like fun.

At first, it worked the way it was supposed to — I made a lot of friends, had some great discussions, promoted my online release party via Facebook and MySpace. I even sold some books.

And then . . . nothing. Sure, I still had friends, but sales dropped off, and when my next release party came around, almost no one stopped by. (By then, MySpace was practically defunct — everyone I met on MySpace had migrated to Facebook.)

Many authors have had the same experience as I did. So what happened? Why, after all those articles about how great Facebook was for promotion, didn’t we get the results we hoped for? Because of the ever-changing face of Facebook, that’s why.

When I joined Facebook, it was at the tag end of the free-for-all, where anyone could post anything and all of your “friends” would see it. Events and requests to “like” a page weren’t hidden in your notifications as they are now, but were almost impossible to miss. You pretty much had to respond one way or another. Groups were much more effective than they are now. Group administrators could send a message to everyone in the group, and there were group discussions boards (which is what I used the group messaging for — to announce the weekly discussion).

One by one, all the functional parts of Facebook (those that worked best for promotion, that is) have disappeared, to be replaced by . . . not much of anything, actually. If you post something on your fan page, it shows up in the news feed of only a small percentage of people. They say 10%, but it’s more like 2%. My current reach — the maximum number of people per week who could have seen my posts — is 285. Considering that I post something every day, that means FB shows each post to only about 40 people a day, which is a very small fraction of my 1487 “likes.” If I want more people to see my posts, I can pay to get more views. Bizarre, isn’t it?

I don’t know the statistics for profile views since they aren’t posted on the site, but going by my own feed, not many people at all see anything — just the same few people every day. And now that anyone has the ability to shut off the posts of anyone they want, you could be seeing their posts, and they won’t see anything of yours.

Apparently, Facebook read the same books and articles we did about how to promote on the site, and they are doing everything they can to prevent our promotion efforts from being very effective. (They want to be the only ones making money.)

The first self-published millionaire who subsequently wrote the book about how to make a million via FB, cheated by maxing out multiple accounts — you can only have 5000 friends, so he had more than one account going at the same time. But that should come as no surprise now that he has been outed as having purchased scads of reviews.

So, if you are not getting the results you hoped for by promoting your books on Facebook, don’t be too hard on yourself. It’s not your fault at all. It’s the fault of all those who came first and scammed the system before you had a chance.

Posted in culture, internet, writing. Tags: , , , , . 13 Comments »

Blogging is Writing, Too

August 29, 2012 — Pat Bertram

I always hated the saying “A writer writes . . . always.” No one does anything “always” except maybe breathe. And anyway, the very fact of having written five books and getting them published makes me a writer, even if I write . . . whenever.

But it turns out the joke is on me. I do write always, or as nearly always as possible. I’m either writing an article for this blog, or trying to think of a topic, either planning what I am going to say when I do think of a topic, or experiencing things which I will later write about. I don’t know why I tend to think that “writing” means fiction writing, perhaps because fiction comes hard for me and blogging easy, but the truth is, blogging is writing, too.

On September 25, 2011, I accepted a challenge to blog for 100 days. (I found out about it two days late — the challenge was actually to blog the last 100 days of the year, and it started on the 23, but I figured I’d add the missing two days on the back end.) I hadn’t been writing much, just an occasional blog post, and I was drifting, not doing much of anything except struggling with an upsurge of grief (still don’t know why 18 months after a grievous death is so hard, but it’s part of the grief pattern). So much I had counted on had disappeared — my life mate/soul mate, our way of life, some of the friends I made after his death— that I felt as if I were disappearing too.

I thought writing every day would give me something to hang on to, and it must have worked, because after the challenge ended, I didn’t quit. I never actually made the decision to stick with daily blogging — I just did it — and to my surprise, I find myself less than a month away from completing an entire year of daily posts.

I’ve come a long way in the past 341 days, turned several corners, came to many realizations, but most of all, I found peace. Or rather, I made peace. I made peace with the death of my mate, with my place in the universe, and with my place in the world of books. Even without the daily blogging, I might have come to the same realizations at the same time, but writing gave focus to my thoughts, and daily writing gave focus to my life. I’d planned to stop the daily posts after my one-year anniversary, but now . . . who knows. I might keep going. (Though one person suggested — facetiously, I hope — that I should give my poor blog readers a break.)

Posted in blogging, internet, writing. Tags: , , , , . 25 Comments »

The Future of Publishing

August 26, 2012 — Pat Bertram

Some people have predicted a dire end to the publishing industry as we know it, and perhaps it needs to die. The old system of advances, where publishers subsidized the careers of a few specially chosen writers (literary authors or potentially lucrative authors who had not yet garnered a lot of attention) with the proceeds of bestselling commercial writers is a ridiculous anachronism in this world of corporate monoliths, and it is already being phased out.

The new publishing model of anyone publishing anything, no matter how trivial or poorly written, is no better. It still comes down to the same thing — that only a few writers will ever be able to make a living at the profession. As the anachronistic industry conforms more to the digital age of “content creators,” there will be fewer writers making millions and millions more writers making almost nothing.

In the old system, the publishers made the profits, not the writers. In the new system, the content distributors, such as Amazon, will make the profits. To Amazon, it makes no difference if they sell a million books by one author or one book by a million authors. It still comes down to the same thing — one million books sold (with absolutely no capital outlay). In fact, it doesn’t even matter if those books were sold or given away — Amazon still makes money from advertisers.

The price of books is constantly sliding downward. The $.99 ebook is becoming expensive in a world where readers expect books to be free. Unless there is a book they want to read (generally because everyone else is reading it) and so will plunk down cash, readers will most often choose the free item. In other words, writers will become drones feeding the machine with an ever-devalued product. There will always be a few writers making big bucks, of course, simply because hopes of financial success oil the machine. (In the same way, ordinary people occasionally become millionaires, perhaps by winning the lottery, which keeps taxes for the rich at a relatively low level, since people won’t vote to tax the rich if they expect one day to become rich themselves.)

In the end, what does all this say about the publishing industry? Perhaps nothing. Writers will still write. Most of us write not to make money, but to write and ultimately to be heard, if only by a few discerning readers. (Though a living wage would be nice.) People will still want stories. That is, after all, what we humans are — storytellers.

Print books will become scarce, but will probably always be available for those who want them, since books can be printed one at a time. (At least until the machinery breaks down.) Ebooks themselves will eventually be replaced by something else — interactive stories, perhaps, where the readers get to choose the ending. Or maybe stories that are fed directly to our heads via implanted computer chips. Who knows — certainly not me. All I know is that technology changes so rapidly that in twenty-five years, a book might bear as little resemble to today’s ebook as an ebook does to a print book.

There’s also a vague chance that the entire industry will burn itself out. When everyone can do something now, without working for it — such as publishing a book — there is no dream for the future. And what are we if we have no dreams?

(Perhaps that last paragraph needs an explanation. Many businesses were fueled by unfulfilled dreams of the young.  For example, the miniature business. So many girls didn’t get the dollhouses they wanted when they were young, that when they hit middle age and had the money to fulfill their love of the miniature world, they fueled an entire business. However, their daughters and granddaughters, who got the houses those women made, did not have unfulfilled dreams of a miniature world,  and now that those women are aging beyond the need for hobbies, the miniature business is fading.  I look at the publishing world and see how many writers middle-aged and older have come to writing because of unfulfilled dreams of being published. The new generations don’t have those dreams because they can write what they want and publish it. They don’t have to strive for the dream of publishing — they can get it immediately. So how is that going to affect the future of publishing? That’s all I meant.)

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Do Writers Need To Be Supportive Of Each Other?

August 25, 2012 — Pat Bertram

Do writers need to be supportive of each other, as if we are all part of one big dysfunctional family, as if all writers are the same, or at least connected in some way? I can see that it’s important not to be envious of those who make it big, since envy destroys the envier, but I see no reason to be glad of the success some writers attain, especially those who write books I would not read if they were the last books left on the face of the earth. Nor do I see any reason to celebrate the success of someone I have never met or have never exchanged so much as a single eword. Nor do I see any reason to encourage writers to write. Those who want to write, write. It’s as simple as that.

To some extent, almost all people are writers, even if they just jot shopping lists, post status updates, and respond to email messages, but this doesn’t make me connected to them except in the cosmic sense that we are all connected. (To be crankily honest, some who call themselves writers should have stayed with writing shopping lists.)

I’ve never felt any great bond to other writers, perhaps because I never really considered myself a writer. I don’t always write — sometimes I do, more often I don’t. I have no great passion or deep need for writing, no burning desire to create, no characters that scream to be born, no story that demands to be written or that writes itself. I don’t define myself by what I’ve written or what I might plan to write. My books are not my children, my characters are not my friends. When I write, I do have moments of being in the “zone,” but mostly I have to dig for each word, which is okay since that’s the part of writing that’s fun for me — finding the perfect word to say exactly what I mean. (The other day someone posted a question in a writing group asking for help figuring out a word since he didn’t have time to find it for himself. To me, that’s not a writer. Words make a writer. If you have no time for words, what’s the point of writing?)

Speaking of words, I don’t understand why so many writers brag about their word counts. What does a word count mean? It doesn’t impart anything about the quality of writing. For all I know, the authors could have been stringing nonsense syllables together or writing shopping lists, so why should I care how many words they wrote? Word counts mean nothing, what counts is the meaning of the words.

I really do sound cranky, don’t I? Well, perhaps I am, but it does irk me that just because I’ve written a few books and gotten them published, I am supposed to accept other writers as my “family.” Someone who slaps together a draft and posts it on Amazon as a published book doesn’t have anything in common with me. Someone who sits down and spews out thousands of words — good or bad — doesn’t have anything in common with me. Someone who scribbles an erotic book that catches the fancy of the masses doesn’t have anything in common with me. (Nothing I write will ever go viral. I have taste.)

Still, I do what I can to be supportive of other writers. I have two blogs that cater to writers — one is for book excerpts, and one is for interviews. (Feel free to send me an interview or book excerpt according to the instructions on the blogs.) I also have a writing discussion group on Facebook to help writers develop their craft, and I host a self-promotion extravaganza every Saturday to give writers a forum to promote. So maybe this is a case of my actions speaking louder than my words.

Posted in books, culture, internet, writing. Tags: , , , . 27 Comments »

Is the Internet a Good Place for Aspiring Writers?

August 24, 2012 — Pat Bertram

I had several topics I wanted to talk about today, but then I checked in with my discussion group on Facebook where they were talking about aspiring writers attacking other aspiring writers, and now that topic is the one foremost on my mind.

I never encountered attacks when I was learning to write because I didn’t get on the internet or meet other authors until I was already an accomplished writer. In the beginning, it was just me, pencils and paper, and an idea. (I didn’t even have a typewriter, let alone a computer.) Later, it was just me, pencils and paper, an idea, and a steady stream of books about writing — hundreds of them. Writing coaches often remark that you learn about writing by writing, but it takes a lot of writing (some say 10,000 hours, some say 1,000,000 words) to become adept at the craft. I thought that by studying how to write I could hurry things along so I could start making money from my books. (Hard to believe I was ever that naïve — the money part, that is. Learning to write was the right thing to do.)

I’ve hidden my first novel so I don’t come upon it by accident — it’s that bad. Of course, while writing it, I thought it sounded wonderful. Words added up to sentences, sentences added up to paragraphs, paragraphs added up to . . . well, you get the picture. Later, when I learned to write, I saw the horror of it. To this day, no one has read any of that draft, and no one ever will until I rewrite it. And re-rewrite. And edit. And re-edit. And copyedit. (I still like the premise, so it’s on my exceedingly short list of ideas for books.) I can’t imagine what sort of horrendous attack posting any part of that book online would have garnered, but as much as the attacks would have hurt, they would have been deserved, though I would not have known that.

One of the first things I did after getting the internet and learning my way around was to start this blog. (On September 24, this blog will celebrate its fifth anniversary. That day will also mark 365 days of daily blogging and my 1000th post +2. Any suggestions for a gala celebration?)

A couple of weeks after beginning to blog, I entered a writing contest where people left comments on the first chapter of a novel. By asking some people to vote, I enraged them since they considered such messages spam, and they retaliated with some of the most scathing commentary I’ve ever encountered. After those comments — and the 200 rejections I received before I found a publisher who loved my work — I became inured to attack.

The disparaging remarks never cease. Once my books were published, I got a few low ratings from other writers who thought (foolishly) that by giving me single stars it will make their ratings look better. I also got bad reviews (or at least mediocre ones) from people who simply didn’t understand the books, mistook the genre, or realized too late the books were outside their comfort zone.

I spent years on my books — perfecting the craft, rewriting and editing, following the suggestions of my editors to make them even better. They are the exact stories I wanted to write with the exact words I wanted to use. If people don’t like my books, that is their prerogative, and they are welcome to say so, but I’m not changing a single word to reflect the tastes of the few who dislike or who misunderstand my books. The way I see it, reviews are for other readers, not me — I already know what the books are about.

Most readers say nice things about my books, and most of the reviews are wonderful. Many of the reviews seem to have been written by my friends, but generally it worked the other way around. I became friends with my reviewers. How could I not? They have such great taste!

The internet is a great tool for writers, but I wonder if it hinders just as much as it helps. If I had put myself out there too soon, I’d have taken attacks personally, and maybe followed a different path with my writing. By waiting to put myself out there after I’d become an accomplished writer, it didn’t matter so much what anyone said. I knew the truth.

Posted in blogging, internet, writing. Tags: , , , , , . 13 Comments »

I’ve Been Freshly Pressed and You Can Be, Too

August 15, 2012 — Pat Bertram

On Monday, I got an email from WordPress:

Hi there Pat Bertram,

Congrats! We’ve picked your post ( https://ptbertram.wordpress.com/2012/08/13/a-perfect-grasp-of-storytelling/ ) to appear on Freshly Pressed on the WordPress home page.

We really enjoyed your well-written, sharp, and succinct take on perfect characters, unbalanced worlds, and good storytelling in general, and we know the rest of the WordPress community will too. Your post will appear on the site in the next day or two, so get ready to welcome your new readers.

Once your post goes live, shout it from the rooftops! Tell your family, friends, and readers to check out the WordPress home page, and share the good news with your social networks (we’ll do the same).

Most importantly, keep up the great work. To boost your blogging prowess even more, check out “So You Want To Be Freshly Pressed” ( http://en.support.wordpress.com/freshly-pressed/ ) for tips on everything from enhancing your theme to becoming a grammar guru, and visit The Daily Post ( http://dailypost.wordpress.com/ ) for pro tips, blogging challenges and more.

Thanks for making the internet a more interesting place!

***

The post appeared on Tuesday evening. This was the third time I’ve been Freshly Pressed. The other two articles that made the WordPress front page were I Am a Three-Month Grief Survivor and I Am a Six-Month Grief Survivor.

All three times, the honor came as a surprise, but the truth is, I had prepared for such an eventuality by following the guidelines in “So You Want To Be Freshly Pressed.” Until I read that article, I’d never used photos in my posts. I’d also over-tagged and over-categorized (though that doesn’t seem to be something they care so much about now). On the off chance that the WordPress editors would notice my little corner of the blogosphere, I cut down to no more than ten tags and categories combined, and I started adding an image to my posts. (That became an art in itself, taking the perfect photo to accompany my words.)

I’ve always aimed for typo-free text and eye-catching headlines, but I don’t always have a strong point of view. (I don’t much like contention.) Apparently, though, I’ve managed to strike the right chord with the WordPress editors three times, and you can, too. Just keep blogging. If you write it, they will come.

Posted in blogging, internet, writing. Tags: , , , , , . 18 Comments »

Weird Trick to Get You to Read This Blog

August 8, 2012 — Pat Bertram

Did the weird trick work? Did you come here because of “weird trick”? I see those very words a hundred times a day in ads in the sidebars of various sites, and I was curious if it would work to get people to click on this blog link.

“Weird trick to help you lose weight.”

“Weird trick to slash your electricity bill.”

“Weird trick to help men feel 18 again.”

“Weird trick to help save your life.”

“Weird trick to make you look twenty-years younger.”

What is it that people respond to? The “weird” or the “trick” or does it have to be a combination of both? I did fall for the weird trick once, even sat through an entire video on why a certain weight-loss program worked, but when they didn’t tell me what the weird trick was unless I plunked down a bunch of cash, I never again felt the urge to find out any more weird tricks. Have you? Did you learn any weird tricks?

The other common advertising hook is “they hate him/her.”

“Plastic Surgeons hate this mother for developing anti-aging cream.” (It’s always a mother developing the skin cream, as if that automatically makes it safe and gentle, though I’ve known some heinous mothers in my time.)

“Electric companies hate this man for developing a way to save on your utitilty bills.”

This one never hooked me. I mean really, do doctors and utility companies even pay attention to the mother or the developer who found a way to save a few pennies? Do they care? I doubt it. Did this come-on ever hook you? If so, did you learn anything?

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Reaching a Bridge in My Life

August 3, 2012 — Pat Bertram

An online friend occasionally does free one-card tarot readings on Facebook. In April, I asked her, “Does the card promise me joy?” She drew the Sun Reversed card, and she explained, “Had this card been upright I would have said a definite yes, but the card is telling me there have been some disappointments from the past that still are with you. It says there can be happiness and joy, but for now it’s you that seems to be clouding it for yourself.” (You can read the rest of the response here: Being Open to the Possibility of Joy.)

The reading took place shortly after the two-year anniversary of the death of my life mate/soul mate, when I was still feeling very sorrowful, still subject to upsurges of grief. I was tired of feeling bad all the time, hence my question, but paradoxically, I had not yet reached a stage where I could welcome happiness. Grief continued to hold me in its embrace, but even more than that, I still felt the unfairness of it all — his life being cut short, my having to continue without him.

And then a few weeks ago, everything changed. It happened suddenly, almost from one minute to the next. Part of it came from an odd random thought that flitted through my mind, “He beat the system, he’s out of it now,” though why I thought he beat the system, I don’t know, when he suffered for years. But he’s finished with pain now, and I’m finished with my worry that he had been denied additional years.

I’ve also been spending time consciously being me. We’re always us, but we’re not always aware of it. I’m trying to feel how I fit with the world around me, so I go out in the desert and stand there, not thinking. A couple of times I’ve had the awesome feeling that I was exactly where I was supposed to be. Don’t know where all this is going to lead in the end, but it felt good at the time, and it’s helped me with the search for meaning that was such a weight after he died. If I am being me, I don’t have to search for meaning. Being is my meaning. Of course, one of these days, when my father is gone, I will have to search for a place to live and something to do, but for now, this is all I expect of me.

Last night, in an emailed conversation with my tarot-reading friend, I asked, “Does the tarot have any words of wisdom for me?”

Her response:

“I chose the Alchemical Renewed deck and as I was shuffling, the Lady of Vessels jumped out and her message to you is to be aware of your own feelings, appreciate your own talents and allow those inner thoughts, feelings and wisdom to rise and come to the forefront of your mind. What she is telling you is that this is a time for inner reflection and the ability to recognise and allow your intuition to guide you because that inner knowledge always knows what you should do and what is the best course of action for you to take. She also tells you it’s time to be self confident and let all that is good about you shine out.

“The Lady of Vessels breaks down to a 2, that’s the number of duality, compromise, balance and choice. What she tells you here is that it’s time to restore that balance, to settle down that duality that exists, and to bring together any opposing forces that exist so that they may work together for a more stable future. This is a time where you have reached a bridge in your life, and it is what you learn at this point that will carry you over that bridge and onto a new path.”

Isn’t that beautiful? The future spooks me if I think about it since I will be growing old alone, but the person who is growing old alone won’t be the me of today, it will be the me I become, the me on the other side of the bridge.

The Lady of Vessels seems to agree that I am where I am supposed to be, doing what I am already doing. Even though I would have continued following the same path, feeling and being me, it’s nice to know it’s in the cards.

Posted in being me, culture, internet, life. Tags: , , , , . 1 Comment »
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