Three Simple Ways to Increase Views on Your WordPress Blog

June 22, 2012 — Pat Bertram

In my travels around the internet, I see a lot of blogs. There is nothing more annoying than to stop at an interesting article, want to see more by the writer, and have no other articles available to see. Many people use the standard archives widget, which is nothing more than a listing by date. What good does that do anyone? A date is not exactly a compelling reason to check out more of the blog.

In case anyone is curious what I wrote on a particular day, I do have the date widget, as you can see toward the bottom of my right sidebar, but I use a drop down box in place of a long list of dates. I also have “categories” toward the bottom of my left sidebar, but that is almost as useless. “Grief” and “writing” and “life” are almost as dull as a date. However, if you will look toward the top of my left side bar, you will see “Recent Posts” and “Top Posts.” Recent posts, obviously, are the most recent posts, and top posts are the ones that got the most views for the past forty-eight hours. This gives anyone who is interested in reading more of my articles a sampling of my writing. If you don’t use such widgets on your WordPress blog, why not? It takes only a few minutes to add the widgets.  Here’s how:

Rest the mouse cursor on the name of your blog in the top left hand corner until you get a dropdown box. Click on “widgets.” On the widget page, find “Recent Posts” and “Top Posts and Pages,” and drag them to your sidebar. If you have more than one sidebar, as I do, drag them to the sidebar where you’d like to see them featured. Title the widget if you want, or leave the title WordPress gives them, choose the number of posts you’d like to display, and click “save.” That’s it. Simple, right?

What’s even simpler is creating a page with an archive of all your posts. Supposing you have a lot of posts you are proud of and you want people to be able to see all your titles at a glance — it will take forever to list them, won’t it? Nope. Won’t take but a minute.  Here’s how:

Rest the mouse cursor on the name of your blog in the top left hand corner until you get a dropdown box.  Let the cursor rest on “new” then click “page.” Add a title to the page, then in the body of the post, write [a r c h i v e s]. Use the brackets, and don’t put spaces between the letters. I had to add spaces, otherwise you wouldn’t see the shortcode, you would only see the list of all my blog posts.

Now, the next time I visit your blog, I’ll have a reason to stay and read awhile.

Posted in blogging, internet, writing. Tags: , , , , , . 5 Comments »

Gone With the Electronic Wind

June 11, 2012 — Pat Bertram

I seem to be changing, whether I realize it on a daily basis or not. For the most part, I am more patient than I used to be. I have a greater ability to wait because there’s no reason to be one place rather than another. I am also aware the future will come whether I will it or not. But . . . I have a lot less patience for disrespect. And I am not as I nice as I once was.

Take today, for example. I got a friend request from someone on LinkedIn. I accepted the request, then she sent me an invitation to join her crime writers group. After I did so, she sent a message suggesting I post a bit about one of my books in the group’s discussion boards. Which I did. Then she said to post a link to the book (though I had already done so) and after I posted the second link, she left a comment on the very public post saying the book sounded interesting, but she wasn’t going to buy it. Huh? Why not just say it sounded interesting and leave it at that? Even worse, she went on a rant about ebook pricing. Apparently, J. Konrath has decided that $2.99 is the perfect ebook price (who made him king, anyway?) so the LinkedIn woman decided that any book priced more than that is overpriced. Her reasoning? Some of the major publishers were selling ebooks at almost the same price as a print book, and since there was nothing changing hands — no actual printed book — she figured that the publishers were cheating her.

My publisher prices my ebooks at less than a third of the print price, so why was she griping about my book? Aren’t publishers (and authors!!) allowed to make money anymore? Amazon skims 30% right off the top of all books (70% off $.99 books), and for this skim, they don’t do anything except offer the book as a download. There is no human involvement, so no payroll, no expenses except for a few cents worth of computer time. Apparently the woman has no objection to a huge near monopoly like Amazon raking in the dough. But a small publishing house? Oh, no. They aren’t allowed to make a profit! Sure the ebook is only a few electrons, and no physical product is exchanging hands, but what about the hundreds of hours that goes into publishing a book? (I’m not even counting the hours it takes to write the book.) It takes time and money to format, edit, create a cover, copyedit it, proof it. And yet she complains the publishers are selling nothing.

Perhaps her rant would have made sense if I had been the one to ask to be connected, if I had been the one to ask to join her group, if I had posted the book link without permission. But she instigated the whole situation, and then she was unbearably rude.

So I got even. I deleted her from my online world. Poof! Gone with the electronic wind.

Posted in books, culture, internet, writing. Tags: , , , . 6 Comments »

Have You Ever Wondered How Amazon’s Algorithms Work?

May 26, 2012 — Pat Bertram

Amazon has always mystified me, not just how they rank books but how some people who seldom promote manage to sell thousands of copies of their books, and others who seem to promote just as much languish at the bottom of the sales ranks. Today I learned two things.

1) Studies have shown that the number of reviews a book has on Amazon makes a difference, but their worth is still debatable, especially since so many people have found a way around Amazon’s rules. Not only are reviews for sale, but a single Amazon reviewer posted over 23,000 reviews in a single year.  It’s taken me a lifetime to read almost that many books!!

A fellow author sent me the link to a new Harvard Study with a note that the study shows customer reviews have just as much weight as professional reviews, but the study does not say that. According to an article at The Big River Review, “Though reporting in newspapers and blogs seems to present the work as a vindication of the current Amazon review environment, the study is not about, nor does it present itself as being about, the relative veracity or reliability of the two forms of reviews in the present day. It is about editorial favoritism related to the top 100 books from 2004-2007.” If you are interested in learning more about the dangers of Amazon’s review policy, please check out this website. Very interesting! http://www.thebigriverreview.com/

2) Amazon has two lists, a bestsellers list and a popularity list. The bestseller list reflects the number of sales in the past 24 hours, while the popularity list reflects the number of sales plus the price of the book for the past 30 days. Which is why giving away books might put you high on the bestseller lists but keep you off the popularity lists. Being high on the popularity lists can account for thirty to forty book sales a day. (You can find the entire article here: Updates to Amazon’s Book Ranking Algorithms: The Death of 99-Cent Ebooks? An End to KDP Select Perks?)

I still haven’t learned how to get on the lists, though. Obviously, selling a ton books helps, but that skill eludes me.

On the chance that reviews will help, I will be glad to send a coupon for a free ebook to anyone willing to review one of my books. Just let me know which one you would like.

Posted in books, internet, writing. Tags: , , , . 2 Comments »

I am going to be on blog talk radio today!

May 7, 2012 — Pat Bertram

I am going to be on blog talk radio today speaking to Jo-Anne Vandermeulen. Or should I say, she will be speaking to me? Either way, we will be discussing my new book, Grief: The Great Yearning, why I wrote it, and why the book is important. If time allows, we’ll also talk about how I help other writers and perhaps we might touch on more general topics, such as the future of books. (Jo-Anne wanted a list of ten topics for us to discuss. I guess she didn’t realize I could talk for hours about grief and its unwelcome role in our lives.)

The show is a half an hour, from 6:30pm ET to 7:00pm ET (3:30pm PT to 4:00pm PT). I hope you will tune in to listen, but if you can’t, well . . . blogs are forever, and blog talk is no different. The show will be available whenever you get a chance to check it out. It should be a good show. Not only is 30 minutes a manageable block of time, there will only be one guest (me!) and one host, so it should be a dynamic show. And anyway, you’ve been wanting to hear what I sound like, so here is your chance!

Link to show: Talk Radio Network with Friend and Author Pat Bertram

Guest call-in number: (347) 857-3752

Posted in blogging, internet, life. Tags: , , , , . 4 Comments »

Facebook Makes Us … (Fill In the Blank)

May 4, 2012 — Pat Bertram

Facebook has become an icon, a symbol for our times. We are lonelier than ever — disconnected from family and friends in offline life — yet at the same time we are more connected online. Various recent articles have suggested that Facebook makes us sick, narcissistic, depressed, lonely, and anxious, partly because of the shallowness of Facebook relationships. But honestly, does anyone consider “liking” a comment an actual relationship? I doubt it.

Facebook is good or bad depending on how you use it. An article in The Atlantic that suggested Facebook makes us lonely used Yvette Vickers, a former Playboy playmate and B-movie star (best known for her role in Attack of the 50 Foot Woman) as an example. Apparently, the actress had been dead for almost a year before anyone realized she was gone. (This is hard for me to believe. Perhaps all her bills were automatically paid out of her bank account every month, but what about taxes? Wouldn’t someone from any of the various tax collecting bureaucracies have noticed her delinquency?)

Still, the story goes that a neighbor found her and was so concerned about Yvette’s ignominious end that she scanned Yvette’s phone records and discovered that the former actress’s last calls were to old fans who found her via Facebook. Ignoring the neighbor’s decided lack of concern for the actress while the woman was alive, what business was it of hers how Yvette spent her last days? What business is it of ours? There is no way of knowing how Yvette felt. Perhaps it made her happy to connect with her past, to remember that she once had a life, to know that she once touched people. Perhaps everyone she knew and loved had died, and she needed to reach out and connect somehow. We don’t know the truth. We can never know another’s truth. The story is only pathetic because of our own fears of ending up alone.

Facebook doesn’t create loneliness. It might exacerbate a loneliness that already exists, (and face it, if we really had full offline lives, would we be spending so much time online?), but it also gives us the opportunity to connect with our past and maybe our future. I know several people who fell in love online, and the connection continues offline even now.

Facebook makes us informed. If it weren’t for Facebook, I would never have seen the above-mentioned articles, hence I would never have known about the deleterious effects of Facebook. Nor would I have seen these incredible before and after photos of Nagasaki.

Facebook makes us humble. You’re feeling thrilled that you sold ten books that day and then someone boasts they sold 10,000. Brings you down a peg, that’s for sure. Is humility such a bad thing? In a world that seems to revere aggrandizement, a bit of modesty is good for one’s soul.

Facebook makes us grateful. Mixed in with all the brags and too-cute animal photos are the heartbreaking posts. People talking about how their chemo is going, sharing their angst at the death of a loved one, giving updates on their hospital stays, telling us about the traumas their children and aged parents are facing. Such posts make us realize that no matter how bad things are for us, someone has it worse.

Facebook makes us aware of community. Or at least that’s the goal of my various groups. In the Suspense/Thriller Writers Group, I’m trying to keep writers focused on the craft of writing, on helping each other attain our writing goals. Perhaps together we can do what each of us can’t do alone.

In other words, Facebook doesn’t make us do anything. We make of it whatever we can.

Posted in culture, internet, life, relationships. Tags: , , , , . 4 Comments »

There Really Is Life Offline — If You’re a Goose

May 3, 2012 — Pat Bertram

It seems as if my entire life is lived online now,  and as enticing as it is to visit friends on facebook, talk about writing in one of my discussion groups, check my various email addresses for the hundredth time, even I need a break. So, yesterday I went for a picnic at a nearby lake.

This lake seems to be sort of an unofficial wildlife preserve. It’s one of the few bodies of water in the vicinity and it is a popular spot for waterfowl to stop by and rest during their migrations. For us humans, there is always something new to see (or feed). I’ve seen lots of coots, mallards, a few wood ducks, a blue-billed duck, egrets, swans, herons, and geese.

I counted at least six different geese families yesterday, but this particular family (blelow) stood out because of the blonde baby. Maybe geese aren’t as monogamous as they are made out to be!

Seems like an ideal life, doesn’t it? A summer home, a winter home, and swimming in between. There is only one drawback to beeing a goose — no internet.

Posted in internet, life, photography. Tags: , , , , . 5 Comments »

Gather ‘Round and You Shall Hear . . . The Story of My Online Life

April 28, 2012 — Pat Bertram

In October 2007, I entered a contest on gather.com — Court TV Search for the Next Great Crime Writer contest. The winner of the contest would win a $5,000 advance and a publishing contract. My entry, More Deaths Than One, was not a detective story, and it certainly is not a cozy mystery, but it is the story of a crime: identity theft. This theft is an actual theft of a man’s identity, not a paper one. So it did fit with the contest, though from reading the first chapter (all that was posted online for the contest), many people assumed it was a supernatural tale — as the blurb says, When Bob Stark returns home after spending eighteen years in Southeast Asia, he discovers that his mother Lydia Loretta Stark is dead again. When he attends her second funeral, he sees his brother, his college girlfriend, and . . . himself.

I did very well in that contest, too. As of November 17, 2007, I was ranked number one, but I finished up about sixth or seventh. (I could tell you it was because my mother died and I had to go to California for her funeral and I broke my ankle while there and was off the internet for a week so I couldn’t solicit votes, but the truth is . . . come to think of it, I don’t know what the truth is.)

The contest started out being great fun but devolved into all sorts of infighting, faked votes, and terrible reviews that were posted for no other reason than meanness. Still, it turned out to be a pivotal point in my online life and my writing career.

I became friends with many of the contestants, and casual acquaintances with others. (As Jeffrey Siger, one of the contestants said, it’s “sort of like the camaraderie born of battle or surviving a natural disaster: never to be taken as an endorsement of the event that engendered such strong ties among the the participants.”)

I met the group The Writin’ Wombats on Gather because of the contest, and ended up hanging around with them for all these years. Because of the contest, I eventually found a publisher. The link to the publisher’s website was posted on a Wombat thread, and since I was in querying mode, I immediately shot off a query letter. He loved my book A Spark of Heavenly Fire, and sent me a contract. Turns out, I already knew him through the contest, and he asked if More Deaths Than One was still available. It was. Second Wind Publishing has now published five of my books — four novels and one non-fiction book, Grief: The Great Yearning.

Until the crime writer contest, my online presence had been confined to my blog (I’d only had a computer and the internet a few months) but after the contest I posted articles on Gather, and I also migrated to other sites, such as Facebook, Goodreads, and Twitter. I mostly hang around Facebook now because of my discussion groups there, but I always return to Gather, especially on Thursday evening when I do a live chat with my No Whine, Just Champagne discussion group. I started out knowing only a few people online, now I know hundreds.

And all because of a contest.

So, what was the pivotal point of your online life?

Posted in internet, life, writing. Tags: , , , , , . 4 Comments »

Comment Spam

April 26, 2012 — Pat Bertram

Sometimes the most amusing comments that are posted on the internet are the mangled bits of spam that clog the blogoshere. Here the most current ones that graced this blog:

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This last one actually makes sense, but then it would have to since it’s promoting a site called “genius love” (a site so dangerous, my internet protection wouldn’t let me check it out):

6. The difficulties you meet will resolve themselves as you advance. Proceed, and light will dawn, and shine with increasing clearness on your path.

Posted in blogging, internet, writing. Tags: , , . 3 Comments »

Finding Time to Write

April 24, 2012 — Pat Bertram

I’ve been trying to get back into writing, but I never seem to able to find the time. There are always so many things that need to be done. Take yesterday, for example. I started out the morning answering emails. I don’t get as many emails as most people, but still, writing responses to the ones that required my attention took me over an hour.

Then I wrote a simple blog post. It was a recap of on online discussion, so it shouldn’t have taken me long, but it did. I’ve heard that people should allocate twenty minutes to updating their blogs, but somehow, my twenty-minute blogs end up taking hours. Writing is how I think, and sometimes it takes a while for the thoughts to coalesce. Sometimes it takes a while to find the right words to express the thoughts. And sometimes it takes a while to edit and copyedit the article to make sure it’s readable and that my point is clear. All those “a while”s added up to three hours yesterday.

When I finally posted the blog, I took time out for a walk and a meal, then I returned to the computer and had an email conversation with a friend who had also suffered the loss of her mate. Since she seems to have reached a place of peace, I wanted to know how she did it. I know I can go on alone since I am doing it, but the thing that still makes me feel as if I’m about to fall off the earth is that he is dead. No matter how well I do, no matter how much peace I attain, he will always be dead. Of course she had no answers for me — one person’s way of learning to live without is not the same as another’s — but she did say something that struck a chord: “the world comes back.” This was an important conversation for me, and I’m glad I had the time to spend, but still, writing my side of the exchange took a couple of hours.

I love comments on my blog, and always enjoy communicating with those who do comment, but that takes time. Yesterday evening, it took me almost an hour to write my responses.

And finally, Facebook. Need I say more? Well, maybe I do. I had several messages that required replies, discussions that needed input, updates that cried out for comments. In all, that added a couple more hours of writing to my writing time.

That’s when I realized why I have no time to write — I spend all my time writing! So, to find time to write, all I need to do is stop writing.

Posted in blogging, internet, life, writing. Tags: , , , , . 6 Comments »

I am Being Interviewed on Blog Talk Radio this Evening

April 20, 2012 — Pat Bertram

The title says it all. There’s not much more to add. I am being interviewed on Blog Talk Radio this evening. Well, it will be evening if you are on the east coast since the show goes live at 7:00 pm ET, but if you are on the west coast, it will be 4:00 in the afternoon.

Possible topics are:

What kind of books do you write?

Why did you write a book about grief?

Why is your book “Grief: The Great Yearning” important?

Does your past play much of a role in your writing?

How do you help other writers?

Where can people find out more about your books?

(Thank you to everyone who helped me compile this list.)

You can find the show here: Page Turners with Hosts Meg Collins and Nancy Duci Denofio. I will be on for an hour, so if you get a chance, feel free to call in. The number to call is: 1-646-595-4478. If you can’t listen to the show live, it will be archived so you can hear it any time.

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