On-Page SEO and Keyword Usage

On-Page SEO and Keyword UsageI give my blog spam folder a quick look now and again to make sure that non-spam comments don’t get relegated to spam limbo. Sometimes the spam comments are totally absurd, such as this one: Nice tips. It is actually incomprehensible opinion now, but also from general, that usefulness in addition to significance is usually overwhelming. Thanks once again and all the best.

And then there was this one:

Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings. You now NEED On-Page SEO.

So what is good On-Page SEO? First your keyword must appear in the title. Then it must appear in the URL. You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1, H2, H3 tags in your article. Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….

Considering that this was posted by someone trying to get me to subscribe to their Search Engine Optimization company, and considering that the comment actually made sense (or would, once I translated the jargon) and considering that my website domain provider has been trying to get me to buy SEO Visibility to the tune of $36.00 a month, I decided to research the topic a bit.

I started with “keyword.” Obviously, it’s the key word in the post or web page, but more than that, it’s a word or phrase people use when searching the internet. There’s no doubt that using the exact search terms adds to one’s search engine visibility. I often check the terms people use to find this blog, and then use those search terms as topics for articles. I made sure to use the search term in the article and in the title, since it stood to reason that if people were looking for such topics, I should make it as easy for them to find as possible. (A few of those articles are among my all-time most viewed posts: Describing a Scene in an Interesting Way, Describing a Winter Scene, and What Do You Say to Someone Who is Grieving at Christmas?) Apparently, although I didn’t know it, this was good On-Page SEO.

Luckily, I never had to worry about the keyword being in the URL — if the keyword is in the title of the article, WordPress automatically adds it to the URL of article. I used to try to write cute titles, such as Writing to the Extremes for a post about hands and feet (the extremeties), but not surprisingly, that post didn’t get many hits. So I try to keep the cuteness to minimum. (The key word here is “try.” Sometimes I let my attempts at cleverness get the better of me.)

Also, the title of the post uses H1 — Heading 1, so that fulfills one of the requirements for H1, H2, H3 tags. Since I try to follow good essay styling when writing, I generally include the keyword (the topic) in the first paragraph and then bring things full circle by referencing it in the last paragraph. I’m not going to worry about H2, H3, bold or italics in the body of my posts — I don’t want to lose the stream-of-consciousness flow that so many of my posts have by kowtowing to SEO.

I have recently begun to use an internal link in all my blog posts as a hedge against content scraping and plagiarism. And now it turns out to be good on-page SEO usage. I also use an image for each post, as suggested by WordPress in their articles about how to get Freshly Pressed, so now all I have to do is add the keyword to the alt tag. (When you upload an image, there is a place for Alt Text. I never knew what it meant, but apparently, if for any reason the image can’t be displayed, the alt text will be shown.)

Which brings us to the final point — Latent Semantic Indexing. Search engines have the capability to scan articles to see what they are about. A page with both the keyword and semantically related terms has a higher search enging ranking than one using only the keywords. (In this article SEO, search enging ranking, search engine visibility, and Search Engine Optimization are semantically related terms.)

Whew! All that research because of a spam comment! I learned something tonight, and I hope you did too. (Hmm. I might have learned something, but I didn’t follow through — there was nothing about SEO in the first paragraph, and until this sentence, nothing about SEO in the last paragraph. So perhaps this article is really about spam!)


Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

Gotta Love That Spam!!

I always check my spam folder here on WordPress, partly because some real comments have gotten lost in that black hole, and partly because they tickle me. Whoever is posting these things needs to get a better translator program. (Or perhaps all such programs are faulty?)

This particular bit of spam almost makes sense:

Halloween outfits usually are costume worn out around or on Evening, your event which in turn drops regarding Oct 31st. A Costume carries a fairly limited history. Dressed in costume has long been regarding some other vacations at about the time from Evening, possibly even The holiday season. Some of the earliest referrals that will being dressed in costume located at Evening is within 1895, exactly where “guisers” usually are announced inside Scotland, reliable almost no reference to a dressing up inside Uk, Ireland in Europe, or perhaps the Us until eventually 1900. Early on costume highlighted the actual questionable plus medieval design of this getaway, however , through thirties costume depending on characters inside advertising that include silver screen, literature, plus airwaves were definitely favorite. Evening has been actually touted to provide a children’s getaway, as a method from reining while in the licentious plus damaging behavior from students. Early on Halloween outfits were definitely aimed at youngsters for example, however , following your mid-20th centuries, just as Evening significantly came to be famed by simply older people, the actual Costume has been worn out by simply older people perhaps up to youngsters.

And here’s the ever popular Hey Dude:

Hey, Dude. My group is not considerably into searching at, but somehow I acquired to read several articles on your weblog. Its great how interesting it’s for me to pay a visit to you fairly often.

Others make no sense at all:

Post Standard,mmodern care forget big take afternoon as element totally requirement energy line step paper focus obviously occur used himself figure not threaten reaction perhaps new favour late hurt flat wife crowd recall empty rich protect weapon insist total ago rule train international treatment reaction trade weekend directly tree explore damage revolution during aircraft fear recover politics component actually who for have absolutely work comment notice examine museum main result planning until avoid herself correct sky dress target step connect cold growth beautiful alone meaning insurance deep largely leg hard division.

And some are just fun:

I agree with most of your points, but a couple of want to be discussed further, I will hold a small speak with my partners and perhaps I will appear for you some suggestion soon.

So here’s a small speak for the big spammers: Hey, Dude, don’t make it bad. Take your spam and make it better.