New Favorite Author

I have found a new favorite author. I don’t know if you’ve ever heard of her. It’s someone by the name of Pat Bertram.

I was going to continue on that vein, talking about that new author in the third person, but it seemed a bit too . . . cutesy . . . for lack of a better word.

I’ve been reading the books I wrote, and to be honest, I am stunned by what a good writer I was. Admittedly, the books had been written by me (and by extension, for me) so that could account for why I like them so much. They’re also (obviously) the type of books I like, the type that aren’t written any more, such as books that take place in familiar circumstances but that have an otherworldly strangeness about them. Bob: The Right Hand of God is a good example of this kind of book, and Light Bringer is another. They’re a sort of fantasy. A sort of a what-if type of story. A sort of speculative fiction. But not really any of those. They are just (as someone once called them) “Pat Bertram novels.” As if I were my own genre.

Light Bringer blew me away. Truly. It’s been fifteen years since I looked at it and, except for a general idea of what the book was about, the story came as a complete — and delightful — surprise. So did the more-than-competent writing. I truly had no idea I had used color and sound as a backdrop to the story. I had no idea the depth and beauty. I had no idea the research that had gone into the making of the story — all that talk about harmonics and graviton drives and mind/matter interfaces and laghima was new to me as I read the book. Amazing.

It’s funny, but I used to think that perhaps I deserved the resounding silence my books generated from the reading public, that perhaps my writing was amateurish, but Light Bringer showed otherwise. One problem is that I never found an effective way to promote. Another problem, one that touches on the first, is that I didn’t know how to categorize the books. As I mentioned, there is no genre to most of my books, and if there were, each would be listed as a separate genre, which is frowned on in today’s (and yesterday’s) publishing world. People want to know what they are reading before they even start reading, whether a mystery, a thriller, a romance. None of my books are any of those things. Or maybe they are all those things.

In that, I was an oddity, both as a reader and as a writer. Some of my favorite books were those written by authors with various types of stories to tell. An adventure story, then a science fiction novel, and then maybe a mystery. But those writers are gone. Well, except for me, and I’m all but gone since I don’t write anything but blogs anymore. (Though reading my books does give me an itch to maybe . . .  someday . . .)

One thing I do remember about my books is how much I had to fight my first publisher to keep him from changing my books. Or rather, I had to fight him to change them back to the way I wrote them. I never knew of a copy editor who added typos to a book, but mine did. Each of my first several books degenerated into a such a miserable experience that it made me lose interest in writing. But seeing how good my books are, I now know they were worth fighting for.

Even though I would have liked to become more of a selling author (my first publisher went bankrupt, so no royalties would be forthcoming even if I did become a bestselling author), it’s enough, for today, that I read and loved Light Bringer.

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Pat Bertram is the author of Grief: The Inside Story – A Guide to Surviving the Loss of a Loved One.

 

How to Become a Bestselling (Romance) Author

I don’t know how to become a bestselling non-genre writer, which is what I am — a non-genre writer. (Recently a reviewer took exception to my non-genre status, giving A Spark of Heavenly Fire only two stars because she expected the novel to be romantic/suspense, an action/adventure or a good mystery. She admitted the book contained all of these elements but not enough to tag the story as such. I wanted to leave a “duh” response, but I’ve been around long enough to know that arguing with a reviewer is never a good idea.) But I do know a bit about how to beome a bestselling romance writer since I’ve studied so much of their techniques in my quest to become a bestseller myself.

First, write good story, create or have a cover designer create a compelling cover that says “buy me,” and give your book a thorough edit or get someone to do it for you. A good editing is paramount. With so many romance novels on the market, you need to be a bit better than average to stand out. (Unless, of course, you are the first person to write erotic vampire bondage books or any such novelty, then of course, you can write however you wish.)

Second, finish book two and three in the series, and give them a good editing, also. Then give away the first book in the series to as many people as possible using a Smashwords coupon. Give the book away on blogs, on FB, as a mass mailing, maybe even on Smashwords itself for a short time. Sign up for a giveaway on Goodreads, LibraryThing, and wherever else you can. But this only works after the three books are published because otherwise it doesn’t gain you much of a marketing advantage. If all the books are published and readers like the first book in a series, they will buy the others. There are too many books published now for readers to want to wait for additional books in a series, which is why more than one book in a series needs to be published if you really want the marketing push to count. If the book is professional, one of a published series, is romance and especially regency romance, and has a touch of eroticism (more than a touch is even better), that’s all you have to do. Amazon’s algorithms will do the rest. Theoretically, at least.

Although social networking is often touted as the best way of promoting books, it is slow and doesn’t really help a lot in making you a bestselling author, but it can increase awareness of your books once you become known. Also, a bit of social networking can help you find other romance writers who might promote your books if you promote theirs (such reciprocal promotions have catapulted many romance authors and thriller writers into stardom). You might even find fans who will be delighted to help spread the word about your book for a bit of swag. It’s good to have a blog or be part of a multi-author blog so your readers can keep up with you, though you don’t have to blog regularly, just once a week on a personal blog or once a month on a multi-author blog since for the most part blogging doesn’t sell books.  A Facebook presence or a Twitter account is also nice, but none of these will make you a bestselling author by themselves. Oh, sure, there are people who have made a killing using Facebook, but they are generally those who sell books about how to make a killing on Facebook. And some people play the link (spam) game, posting their book links to thousands of groups on Facebook, but since most of the people in those groups are also playing the link game, the results are variable.

In today’s book world, as much as I hate to admit it, Amazon is the key.

If you don’t have a romance series or if you do have such a series and wish to give your book an extra push, do KDP select but list the book for $.99 on free days. You don’t get as many downloads as you would if the book were free, but the book stats are figured with the regular books not the free books, and so it has a longer lasting effect.

In addition, try giveaway sites like http://readcheaply.com/, 99 cent sites like http://www.pixelofink.com/sskb/ and paid sites like http://digitalbooktoday.com/join-our-team/

This is such good advice, I wish I were interested in writing romance series!

As for A Spark of Heavenly Fire: if you’re interested in seeing if the above mentioned reviewer is correct, until November 23, 2014, A Spark of Heavenly Fire will be available at 50% off from Smashwords, where you can download the novel in the ebook format of your choice. To get your discount, go here: A Spark of Heavenly Fire and use coupon code ST33W when purchasing the book. (After you read the book, posting a review on Smashwords would be nice, but not obligatory

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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+. Like Pat on Facebook.