I just discovered that all of my books are available on iTunes, so if you receive a new iPhone, an iPod or any other iProduct this gift-giving season (or if you already have such a product), think of me! If you don’t have such a device, you can download a free iTunes app for your computer — just click on any of my titles, and at the top of the page is a button to click for a free iTunes app.
On-Page SEO and Keyword Usage
December 18, 2012 — Pat Bertram
I give my blog spam folder a quick look now and again to make sure that non-spam comments don’t get relegated to spam limbo. Sometimes the spam comments are totally absurd, such as this one: Nice tips. It is actually incomprehensible opinion now, but also from general, that usefulness in addition to significance is usually overwhelming. Thanks once again and all the best.
And then there was this one:
Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings. You now NEED On-Page SEO.
So what is good On-Page SEO? First your keyword must appear in the title. Then it must appear in the URL. You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1, H2, H3 tags in your article. Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….
Considering that this was posted by someone trying to get me to subscribe to their Search Engine Optimization company, and considering that the comment actually made sense (or would, once I translated the jargon) and considering that my website domain provider has been trying to get me to buy SEO Visibility to the tune of $36.00 a month, I decided to research the topic a bit.
I started with “keyword.” Obviously, it’s the key word in the post or web page, but more than that, it’s a word or phrase people use when searching the internet. There’s no doubt that using the exact search terms adds to one’s search engine visibility. I often check the terms people use to find this blog, and then use those search terms as topics for articles. I made sure to use the search term in the article and in the title, since it stood to reason that if people were looking for such topics, I should make it as easy for them to find as possible. (A few of those articles are among my all-time most viewed posts: Describing a Scene in an Interesting Way, Describing a Winter Scene, and What Do You Say to Someone Who is Grieving at Christmas?) Apparently, although I didn’t know it, this was good On-Page SEO.
Luckily, I never had to worry about the keyword being in the URL — if the keyword is in the title of the article, WordPress automatically adds it to the URL of article. I used to try to write cute titles, such as Writing to the Extremes for a post about hands and feet (the extremeties), but not surprisingly, that post didn’t get many hits. So I try to keep the cuteness to minimum. (The key word here is “try.” Sometimes I let my attempts at cleverness get the better of me.)
Also, the title of the post uses H1 — Heading 1, so that fulfills one of the requirements for H1, H2, H3 tags. Since I try to follow good essay styling when writing, I generally include the keyword (the topic) in the first paragraph and then bring things full circle by referencing it in the last paragraph. I’m not going to worry about H2, H3, bold or italics in the body of my posts — I don’t want to lose the stream-of-consciousness flow that so many of my posts have by kowtowing to SEO.
I have recently begun to use an internal link in all my blog posts as a hedge against content scraping and plagiarism. And now it turns out to be good on-page SEO usage. I also use an image for each post, as suggested by WordPress in their articles about how to get Freshly Pressed, so now all I have to do is add the keyword to the alt tag. (When you upload an image, there is a place for Alt Text. I never knew what it meant, but apparently, if for any reason the image can’t be displayed, the alt text will be shown.)
Which brings us to the final point — Latent Semantic Indexing. Search engines have the capability to scan articles to see what they are about. A page with both the keyword and semantically related terms has a higher search enging ranking than one using only the keywords. (In this article SEO, search enging ranking, search engine visibility, and Search Engine Optimization are semantically related terms.)
Whew! All that research because of a spam comment! I learned something tonight, and I hope you did too. (Hmm. I might have learned something, but I didn’t follow through — there was nothing about SEO in the first paragraph, and until this sentence, nothing about SEO in the last paragraph. So perhaps this article is really about spam!)
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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+
Celebrating Life and Offbeat Occasions
December 11, 2012 — Pat Bertram
I like to celebrate offbeat occasions, or at least acknowledge them. For example, I celebrate the anniversary of my connection to the internet with a sacrifice to the online gods to ensure the safety of my travels in cyberspace. In other words, that’s the day I renew my virus protection. It’s also the day I celebrate the birthday of my online persona, “Pat Bertram.” (The persona I established then has now become the real me. Odd that. The name, of course, has always mine, or at least a version of it.)
And just few days ago I celebrated my father’s 35,000th day.
Years before these celebrations were other offbeat parties. One of the most fun was the long ago day my best friend and I had a birthday party for a tree. There is (or was, anyway. I don’t know if it is still there) a stunning elm in the corner of Denver’s City Park at Colorado Boulevard and Seventeenth Street. A plaque beneath the tree said “Shakespeare Elm: The scion from which this tree was grown was taken from the tree at Shakespeare’s grave at Stratford-on-Avon.” The plaque also noted that the tree was planted on April 23, 1916, which is exactly 300 years after Shakespeare’s birthday. (April 23, 1616).
How could such a momentous occasion not be celebrated? So my friend and I baked elm tree cookies, made a “pin the leaf on the tree” game, stirred up gallons of green punch, even baked a tree shaped cake with candles. We sent hundreds of invitations to friends, family, Denver notables, the media, but on April 23, only family and friends showed up. And two cops.
The cops stood apart from all of us, though they did nibble on cookies and take tentative sips of punch. At one point, one of the cops turned to the other and said in amazement, “They really are having a birthday party for this tree.” Apparently they had been dispatched to the site in case we were staging a drug rendezvous or some such. As it turns out, it was lucky that no one showed up. Since it ended up being simply a family picnic, we weren’t fined for putting on a public event without a license. Whew!
Another idea my friend and I had was for a restaurant in the mountains. I don’t remember much of those elaborate plans, but I do remember that the menu was going to feature Alferd Packer pancakes and democratic sausages. That still cracks me up.
Well, life had its own plans, and when we grew up, it flung us separate ways. Over the years I looked for her, but it wasn’t until recently, thanks to the internet, that we reconnected. (See why I celebrate my connection day? What a wondrous thing the internet is!) And now we are planning to meet in person next year.
I wonder if she still has that creative mind and wacky sense of fun? I wonder if I do?
At the very least, it should be a great celebration.
(BTW, I am on the left in the photo. My friend is on the right.)
***
Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+
Is a Blog or a Website Better for Reaching Out to Readers?
December 9, 2012 — Pat Bertram
A new author with little internet experience and no money recently asked me which he should set up, a website or a blog, and which was better for reaching out to readers.
As for which is better to reach out to readers, a blog is. A website is generally static. A blog is a fluid site that is updated frequently, and sites that are updated frequently get better exposure in search engines. Also, a blog is a place where author and reader can communicate instantaneously. It doesn’t always work that way, of course, because first you need readers to communicate with, but that also holds true for a website — generally, you need readers first. Just because you have a website doesn’t mean that anyone will see it.
I have a website (http://patbertram.com) but I seldom update it unless I have a new book available or other such news. It’s mostly there just to be there, a landing place for people who Google me or my books. I paid for the domain, but not much else — I even used a template to make it easier to set up. Still, it does exactly what I want it to do — let people know that I am an author, what books I’ve written, and where they can buy them.
This blog doesn’t have a domain name — I’m sticking with ptbertram.wordpress.com for now. Some people say it’s unprofessional, but it gives me what I need — a place to write about what comes to mind each day, a place to talk about what matters with those who follow this blog, and a place to promote my books. (In case you didn’t realize it, all the books on the right side bar are mine.) In fact, if I’m asked for a website when I comment on a post, I use this blog for a web address rather than my official author site. Not only does this blog show my books and bio, my posts reveal way more about me than my website does.
I recently found out I’ve been doing this website/blog stuff all wrong. (So feel free to disregard everything I’m saying.) Each of my blogs should be a subdomain of my website, so that combined they get a higher ranking than each separately, but then I would need to pay a yearly fee for a domain name for each blog, and I’d have to hire someone to set it up for me. If I ever become a world famous writer with sales in the millions, then perhaps it would be necessary to do things right, but for now, I’d rather just have fun playing with my blogs and letting the website take care of itself. Besides, this way I can do it all myself.
As for deciding which to set up, a blog or a website, that’s an easy choice to make. A blog is a website. If you set up a wordpress blog, pay for a personal domain name, and set up a static landing page, then you have both a website and a blog. http://lazarusbarnhill.wordpress.com and http://rubiconranch.wordpress.com are blogs set up as websites, though as you can see neither paid for their own domain name.
(To set up a static front page on your wordpress blog, write your post as always. Then go to “Visibility: Public” on the right hand side of the page, click on edit, and check “stick this post to the front page.” Then publish the post as always. If you want to set up an already published post as a sticky post, you can edit the post, edit the visibility, and then click “update”.)
As with everything else on the internet, setting up a blog or a website or both can be as easy or as involved as you want it. Me? I choose easy every time.
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Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+
Getting Freshly Pressed. “What? Like It’s Hard?”
December 3, 2012 — Pat BertramA couple of nights ago I got an email from WordPress. The message said:
Hi there Pat Bertram,
Congrats! We’ve picked your post ( https://ptbertram.wordpress.com/2012/11/27/thirty-two-months-of-grief/ ) to appear on Freshly Pressed on the WordPress.com home page.
Thanks for sharing this — it’s simple, succinct, and quite touching. It will appear on Freshly Pressed in the next day or two, so get ready to welcome your new readers.
This line caught me in partic
ular: “My emotions are on a slow Ferris wheel ride, usually sliding down into sadness on Saturdays, the day he died — a day that apparently is etched in my very psyche — and then a gradual climb to hope and possibility on Monday and Tuesday.”
FYI, I noticed a typo: “I find it impossible to pretend that this new experience of life alone is positive thing.” >> Add “a” before “positive”?
Thanks for making the internet a more interesting place!
–WordPress.com
***
I’ve been Freshly Pressed three other times: I Am a Three-Month Grief Survivor, I Am a Six-Month Grief Survivor, and A Perfect Grasp of Storytelling, so when I read the email, I chuckled to myself and thought, “What? Like it’s hard?” (Remember Reese Witherspoon’s line in Legally Blonde. Her ex-boyfriend says in amazement, “You got into Harvard Law?” and she responds, “What? Like it’s hard?”)
I don’t mean to be facetious, because getting Freshly Pressed is hard. There are a more than a million new posts every day from a half a million bloggers. Most people won’t get pressed once, let alone three or four times.
All four times, the honor came as a surprise, but the truth is, I had prepared for such an eventuality by following the guidelines in “So You Want To Be Freshly Pressed.” Until I read that article, I’d never used photos in my posts, but now taking the perfect photo to accompany my words has become an art in itself. I’ve always aimed for eye-catching headlines and typo-free text (oops, I missed one this time, but luckily they caught it), but I don’t always have a strong point of view. (I don’t much like contention.) Apparently, though, I’ve managed to strike the right chord with the WordPress editors four times, and you can, too. Just keep blogging, telling your truth, letting yourself be vulnerable, and your day will come.
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Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+
UnSocial Networking
November 29, 2012 — Pat Bertram
I’m starting to play rough with Facebook, unfriending people with the same abandon I once friended them — sort of reverse social networking. (Would this be called Unsocial Networking or Social UnNetworking?) Start with 5000 people at random, and then one by one, remove the annoying ones. You know the people I mean:
1. The authors who send you one message after another asking you to like their FB page, download their book, check out their website, read their blog. I’m not talking about notifications or the posts that show up in your feed, but repeated private messages. I now have a new policy: if you spam me once, I might let it go if I know you or if I’m in a good mood, but if you send the same spam message a second time, I will unfriend you. Friends don’t spam friends.
2. The rabid political lobbyists, those who are always lobbying for their party, their agendas, their preferred candidates, their right or left wing propaganda. These people aren’t interested in being friends. They want power, even if at one remove.
3. The uncompromising religious folk, those who never acknowledge that another person’s religious beliefs might be as sacred as their own. These people remind me of the folk in Emo Phillips joke. This joke was voted the best God joke ever, but was not credited to Emo Phillips, and truly, it’s such a classic, he needs to be acknowledged as the author. I don’t remember many comedians, but I do remember the delightfully waifish Emo telling this story:
Once I saw this guy on a bridge about to jump. I said, “Don’t do it!” He said, “Nobody loves me.” I said, “God loves you. Do you believe in God?”
He said, “Yes.” I said, “Are you a Christian or a Jew?” He said, “A Christian.” I said, “Me, too! Protestant or Catholic?” He said, “Protestant.” I said, “Me, too! What franchise?” He said, “Baptist.” I said, “Me, too! Northern Baptist or Southern Baptist?” He said, “Northern Baptist.” I said, “Me, too! Northern Conservative Baptist or Northern Liberal Baptist?”
He said, “Northern Conservative Baptist.” I said, “Me, too! Northern Conservative Baptist Great Lakes Region, or Northern Conservative Baptist Eastern Region?” He said, “Northern Conservative Baptist Great Lakes Region.” I said, “Me, too!”
Northern Conservative†Baptist Great Lakes Region Council of 1879, or Northern Conservative Baptist Great Lakes Region Council of 1912?” He said, “Northern Conservative Baptist Great Lakes Region Council of 1912.” I said, “Die, heretic!” And I pushed him over.
I’m now down to about 1650 friends on Facebook, and who knows, at the rate I’m pushing people off the bridge, I might end up with only one or two hundred connections, but those will be real friends — people I enjoy following, whose blogs I read, and whose opinions I respect. And never, ever, do they spam me or lobby me or disrespect my beliefs or unbeliefs.
***
Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+
Promoting Other Authors
November 25, 2012 — Pat Bertram
Author, blogger, reviewer Sheila Deeth, interviewed me for her blog, and here is one of the questions she asked, followed by my response:
You are always such an encouragement to other writers, posting excerpts, interviews, character interviews, offering advice, sharing experiences. . . . What do you think drives your generosity?
I don’t consider such online activities as generosity, just part of the internet experience. I never quite knew what to do on Facebook, for example — I don’t like games or sharing cute animal photos or any of the other things that clog the news feed — so I built up a couple of discussion groups. It gave me a way of interacting with people and besides, I love talking about the whole writing process. As for the interviews and such. Well, that was a fluke. My personal blog is blue, but I figured out how to change the color, so just for fun, I did an orange blog, a green one, a red one, a purple one, and then I had to figure out what to do with all of them. A book blog and an interview blog seemed the obvious use for two of them since I came in contact with so many authors. The interview blog especially has a fairly good rating, and it seems a waste if I don’t have an interview to post, so I keep promoting it.
In the back of my mind, I hoped that all the author karma I’m building up would somehow help catapult my books to stardom, but so far, it hasn’t happened. But that was never the point of promoting authors on my blogs. As I said, that was mostly a fluke.
(You can find the rest of the interview here: My thanks to author Pat Bertram)
That is only part of why I promote other authors on my blogs. The truth is even less altruistic than I made it sound. I’ve had those two author blogs for several years and just posted sporadically until a couple of years ago. After the death of my life mate/soul mate, I got addicted to a few of the games on my computer — Spider Solitaire, Mahjong Titans, and FreeCell. I so desperately needed for something to work out, I kept playing the games over and over until I won. I couldn’t redo my life, so there was some sort of comfort in redoing something — anything — until it came out right. And the games were a way of taking a vacation from the pain that all but consumed me at times.
When I realized how obsessed I had become, I decided to go cold turkey and give up the games, but I still needed something to do to break the hold of grief when it got too much for me to handle, so I substituted blogging — posting excerpts and author interviews to promote other authors in addition to daily blogging here on Bertram’s Blog. I figured that at least I would be doing some good with my online activities, which is something that cannot be said about computer games.
As for why I keep up with promoting other authors now that my grief is dissipating . . . well, it’s the right thing to do. If you want me to interview you, you can find the questions and instructions here: Author Questionnaire
***
Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+
You Are Invited to Participate in a Blog Chain — “The Next Big Thing”
November 19, 2012 — Pat Bertram
I accepted an invitation to participate in a blog chain called “The Next Big Thing,” and since I don’t like to artbitrarily tag people, I’m extending an invitation to anyone who would lke to participate.
The idea is to answer 10 questions about your WIP or a new project and in turn “tag” 5 other writers who will write posts on their blogs.
My post will be up on this blog during the week of 11/26 – 12/02, so yours (which I’d link to) would be any time the following week, 12/03 – 12/09. You’d then invite 5 authors to do the same thing you’re doing, & link to their blogs, as well as back to mine (as the one who invited you to partake). Obviously, I’ll be linking to your blogs rather than the specific posts since those won’t be up yet when I post mine.
In step form:
1. I write a blog answering the interview questions, and put links to your blog (and 4 others whom I invite). I also credit the blogger who invited me.
2. You write a blog answering those questions and put links to 5 others of your choice, as well as linking back to my blog. (All our blogs will follow the same format, so when mine is posted, you will be able to see how to format yours.)
You are now finished!
3. The 5 authors you invite answer the questions; each one puts that blog up the week after yours goes up (yours would post the week of 12/03 – 12/09; theirs go up the following week) and each one credits you as the inviter & puts a link to your blog.
4. They in turn, tag 5 other authors, & the cycle continues.
So, you’re done once you put your own blog up and list your 5 authors.
The idea is that each person gets shouted out a) as an invited author, and then b) 5 times as the one who invited.
Would you be interested in taking part? The questions are below.
Ten Interview Questions for the Next Big Thing:
What is your working title of your book?
Where did the idea come from for the book?
What genre does your book fall under?
Which actors would you choose to play your characters in a movie rendition?
What is the one-sentence synopsis of your book?
Will your book be self-published or represented by an agency?
How long did it take you to write the first draft of your manuscript?
What other books would you compare this story to within your genre?
Who or what inspired you to write this book?
What else about your book might pique the reader’s interest?
Leave a comment if you’d like to take part in this blog chain. Nothing dire will happen to you if you don’t participate, of course, since this isn’t anything like a chain letter, but saying yes might get you a few new readers.
***
Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+
I’m going to Blog for Peace. Will You?
November 2, 2012 — Pat Bertram
On Sunday, November 4, people all over the planet blog for peace. This year, I’m going to join the the Blog Blast for Peace, and you can join the movement, too. You make your own peace globe/statement or simply choose one pre-made at blogblastforpeace.com, and become – a peace blogger. http://goo.gl/wOaGs
Peace bloggers believe that words are powerful, and that this matters. http://goo.gl/b01KH
So, check out the website or check it out on Facebook.
How To Blog For Peace The short version:
1. Choose any graphic on this page. http://goo.gl/4xepL Right click and Save. Decorate it and sign it, or leave as is.
2. Send the finished globe to blogblast4peace@yahoo.com
3. Post it anywhere online November 4 and title your post Dona Nobis Pacem (Latin for Grant us Peace)
Sounds cool, doesn’t it?
New Release!
-
When twenty-five-year-old Mary Stuart learns she inherited a farm from her recently murdered grandparents -- grandparents her father claimed had died before she was born -- she becomes obsessed with finding out who they were and why someone wanted them dead.
In quarantined Colorado, where hundreds of thousands of people are dying from an unstoppable, bio-engineered disease, investigative reporter Greg Pullman risks everything to discover the truth: Who unleashed the deadly organism? And why?
Bob Stark returns to Denver after 18 years in SE Asia to discover that the mother he buried before he left is dead again. At her new funeral, he sees . . . himself. Is his other self a hoaxer, or is something more sinister going on?
Bertram's Blog 
What Do You Do If Someone Posts an Insulting Comment on Your Blog?
November 28, 2012 — Pat BertramFor one thing, my posts tend not to be controversial — they’re more of a way of chronicling my journey through life and the writing life. It’s hard for someone to argue that I’m getting it wrong when I can’t get it wrong. I’m being me, and who can argue with that?
For another thing, my readers tend to be intelligent and kind, and they give thoughtful responses that add to the conversation instead of posting negative comments that bring the discussion to an abrupt end.
The other day, however, someone left an insulting comment on my article How Many Books Are Going to be Published in 2012? (Prepare for a Shock) that I didn’t know how to handle. That is not my favorite post by any means, in fact, it’s one of the few I wish I had never written. I’d only written the article as a way of trying to make sense of the current book climate and to show the meteoric increase in the number of books available, not to establish myself as any authority on the subject. And yet it’s become my most quoted article, and the one most frequently linked to.
It’s no wonder that an insulting remark landed on the post. Someone commented: “why would anyone bother to pay attention to a blog which starts off with uninteresting stuff about the author, and then gives data without a source? takes all types, I guess.”
I guess it does take all types. When I see an article that doesn’t lead up to the hype, I merely pass on by without stopping to leave a comment. But, for whatever reason, that person left a comment. I didn’t know whether to delete it or approve it. And if I posted it, I didn’t know whether to respond to it or ignore it. Admittedly, it’s not much of an insult, but it still put me in a quandary.
I asked my blogger friends on Facebook what they do in such a circumstance, and got a whole range of answers from “delete it” to “find where the person lives and go beat them up.” Some people thought that if it had merit or if it said more about the commenter than me, that I should post it but not respond. Some said that if it was a business blog, to delete the comment, that it wasn’t good to have snipers in your store.
The comment now seems innocuous, and the commenter has a point, why would anyone bother to pay attention to that particular blog post? (Though I did give a source, just not a link to the source.) Still, I left his remark in comment limbo until just a few minutes ago. I found the deciding factor in You and Your Blog Suck: 7 Steps to Responding to Negative Comments, a blog post by Marc Ensign. He said, “By deleting it you are telling your readers that they are welcome to say whatever they want as long as they agree with you. The only time I would consider deleting a post is if it was obscene or offensive to your readers.”
Since the comment under consideration is not obscene, not offensive to my readers, not even much of an insult, I took a deep breath and approved the comment.
So, what do you do if someone posts an insulting remark on your blog? Do you delete it or do you approve it so posts where everyone can see it? If you post it, do you answer it or ignore it?
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Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+