Dear (Deleted) — Conversation With a Marketing Expert

One of my blogs is Book Marketing Floozy, a compendium of articles I collected to help authors learn how to market their books. Every time I see good information, I ask the writer for permission to post their article on the blog. (If you’ve written an article about some facet of book marketing, please let me know. I’ll be glad to post it on the site.) The articles all credit the writers and provide whatever links the writers wish. It’s one of my efforts to help promote other authors.

A month ago, a promoter contacted me asking for my help in promotion. This promoter owns a word of mouth marketing company that connects businesses with consumers and consumers with businesses. I thought you might appreciate the irony of our emailed conversation. I’ve deleted names to protect . . . me.

Dec. 27 — Pat, Your website & blog came across my search today — excellent recommendations on here for a niche marketing in the literary world!  How long have you been blogging?

I was curious to know if you might be interested in linking to an online degree program. I work in affiliation with (deleted) College and I wanted to make a recommendation to include the (deleted) College Marketing Management degree in your link list.

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Dec. 30 — Dear (Deleted): thank you for your interest in Book Marketing Floozy. I’ve been blogging for three years, and Floozy is just one of the blogs I run (though it isn’t a blog so much as a resource — I post articles sporadically, and most are written by other authors.)

If you’d like to write an article for me to post on the site about some facet of marketing, I’ll be glad to include any links you want. The only condition is that the article has to be informative and helpful — a how-to — rather than simply self-promotion. –Pat

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Jan 5 — Pat, We can certainly provide some content for a post.  If that’s the case, ideally would like to provide a link in the post content as well as have a sidebar text link on your homepage or blogroll.  Is this possible? Let me know your thoughts. When would this post?

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Jan 5 –Dear (Deleted), I can give you whatever links you want in the content, but I don’t have a blogroll on that site, just a list of my blogs.

If the content is acceptable (helpful rather than self-promoting) I can post it whenever you want me to. –Pat

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(Jan 20) Pat, Apologies for the delay in responding:

Attached is good solid information about the course program we discussed.  It’s factual, so hopefully this is acceptable for your blog.

(What she sent was a list of courses along with a list of possible careers.)

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Jan 20 — Dear (Deleted), I’m sorry, I didn’t make myself clear. The article has to be a how-to of some facet of promoting. I will then include links for people to get further information about your program. What you sent me is nothing more than an advertisement. Free promotion for you. Book Marketing Floozy is (at least up front) a compendium of articles to help people learn about promotion. The back end, of course, is promotion for you, but you have to give them something to attract their interest. –Pat

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Jan 21 — Pat, Below is an informational document about a career in Marketing.  Let me know your thoughts on this – hopefully this is something you can incorporate into your blog!

(This time she sent an expanded version of the course syllabus, explaining the career paths that will be open to students once they have their degree. A very expensive degree, I might add — tens of thousands of dollars in tuition.)

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Jan 21 — Dear (Deleted), This article is still a promotion for your program. It doesn’t tell the blog readers how to market their books. That is the whole point of Book Marketing Floozy. To tell people how to do some facet of promotion. Once they see the wisdom in your how-to article, they might click on information about your program, but you have to give them something to get something. You of all people should know that.

Please read the articles at book marketing floozy to see what I mean. http://bookmarketingfloozy.wordpress.com. I really would like to help you, but Marketing Floozy is a compendium of how-to articles. –Pat

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Jan 24 — Pat, Thanks for the opportunity of posting on your website.  However, the whole point of us placing a link is for some type of promotion.  The article was written with the intent of being informational about various marketing careers. We will pass on this opportunity then.  Best wishes to you in the new year!

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That was the end of the conversation.

So, there you have it: a marketing company trying to promote a marketing program on Book Marketing Floozy, and the marketer hadn’t a clue what I was talking about. But then, maybe I’m the one who doesn’t know what I’m talking about.

My Sort-of Interview with Author Michael Palmer

(Email conversation between Pat Bertram and Michael Palmer)

Bertram: Mr. Palmer: Would you like to be a guest on my blog? Forgive me if I’m being presumptuous, but you are on Facebook and have joined my Suspense/Thriller Writers group for some reason.

Michael Palmer: hi, pat……thanks for the invite……i am a cyber neophyte and was probably signed up by my publicist……

i would be happy to do your blog……i have the paperback of the first patient coming out 1/2/09 and the hardcover of the second opinion coming out 2/19/09…..would you rather work closer to those?

whatever you say……

Bertram: If I have my choice, I’d rather do it as soon as possible to make sure it gets done. I can always post an update at the beginning of January to remind people your books are coming out; that way you get a two-fer.

Sorry about the “Mr.” I know you’re a Dr. — I’ve read most of your books.

Michael Palmer: yeah, it’s doctor, and don’t you forget it!……actually, after all these years i still get terrified by two words: doctor……and dad……

such responsibility……

i’ll be back monday from playing in the north american bridge championships (more responsibility)……we can do your blog after that……

Bertram: Sounds great! I’m looking forward to it.

(A week later)
Bertram: Are you still interested in guest blogging? (Sorry to add to your responsibilities!) How did your bridge championship go?

Michael Palmer: hi…..i played decently, but in such tournaments, mistakes are magnified, and i made too many of those……

tell me how long a blog you want and i’ll see what i can do…..except for a brief, terrible blog attempt on amazon i’ve never written one…..

Bertram: Michael, In all these years that you’ve been a writer, you’ve never written an article? Wow. Of course, a writer who spends too much time writing articles has little time to write the important things, like a bestselling novel. There is no length requirement, but it should be at least 300 words so it has some meat to it.

Michael Palmer: hi….the blog is first on my list after finishing chapter 3—later this afternoon

Michael Palmer: here it is….call me if you need anything

How cool is that? I will be posting Michael Palmer’s article on Monday, December 15th, so be sure to stop by and say hi.