writing a bio | Bertram's Blog

Searching for a Tagline

December 29, 2020 — Pat Bertram

I’ve been struggling with my new website, and I’ve mostly learned how to use the website builder, or at least as much as I need to know for right now. I’ve pretty much set up the bones of the site; now it needs to be fleshed out with information about me and my books. The book part, while time-consuming, is easy. It’s just a matter of coping and pasting the blurbs and such that were on the old website.

The “about” needs to be updated. I can no longer brag about being a nomad as I did in the previous bio since I am as unnomadish as a person can get — the furthest I’ve been from home in the past few months is a mere handful of miles. But the bio is really just a matter of finding something to say about me. Whatever it is, it won’t be on the homepage; people will have to go looking for it, so it doesn’t have to be as catchy as some of the other parts of the website, such as the tagline.

Taglines are hard. You have to give the essence of your books or yourself in a matter of a few words. This morning I woke up thinking that “Author of provocative fiction and profound works of grief” would be good, but a few hours later that tagline seemed as if it would be too off putting for people who are simply looking for a bit of information about grief. Of course, search engines wouldn’t be sending them to my website for such information — they’d send grievers to one of the grief posts on my blog. Chances are, the only people who would end up at the website would be those who were specifically looking for information about me.

More importantly (to me anyway), I’m trying not to second guess myself too much and to stick with the first ideas that come to mind. Still, I want to hook people into staying, not push them away with pedantry.

So, what about “Author of intriguing fiction and insightful works about grief”?

Originally, I just used, “Author of fiction and non-fiction,” but that is boring and uninspiring to say the least.

If you have any suggestions for a tagline, I’d be glad to hear it.

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Pat Bertram is the author of Grief: The Inside Story – A Guide to Surviving the Loss of a Loved One. “Grief: The Inside Story is perfect and that is not hyperbole! It is exactly what folk who are grieving need to read.” –Leesa Healy, RN, GDAS GDAT, Emotional/Mental Health Therapist & Educator

Posted in books, internet, life, writing. Tags: author of fiction and non-fiction, creating an author website, trying not to second guess myself, writing a bio, writing a tagline. 7 Comments »

Writing a Book Summary

September 27, 2020 — Pat Bertram

Blogging is easy for me. It’s mostly a matter of letting my stream of consciousness flow through my finger tips onto the page. There’s not a lot of thinking, because either the thinking has been done or my thoughts are being processed as I write. The only time it’s hard is when my mind is blank — it’s hard to stream something that isn’t there. Often, though, I can start writing and an idea will show up that I can develop into a blog post, even if it’s only to say that my mind is blank.

Writing novels isn’t that difficult once I get started. It’s more a matter of sitting down and working out the puzzle and trying not to get bored by the necessary scenes. (The scenes that are necessary to the story, but that have been in my head so long it seems as if they’ve already been written.) What’s hard is getting started. To me, writing a novel is about finally getting the story out of my head, but if there is no story caroming around trying to get out, I have no real impetus to write.

Writing at someone else’s request is whole other situation. It feels too much like homework, and although I never minded homework when I was young, at least I don’t think I did, my mind now balks at having to do something by request.

This latest “something” isn’t onerous. It just feels like it because of the aforesaid balky mind. I’m supposed to be writing a summary of my soon-to-be-published book (my publisher is aiming for October 20!). Even though it’s been a while since I last worked on the book, I mostly remember it. (I’m looking forward to the day I completely forget so I can read it as if it’s new to me.) I just need to summarize it in a way that will entice everyone to read it. Because of course everyone will want to read the book, they just don’t know it yet. And it’s not as if I have to write a synopsis of the whole thing to get a publisher interested, because he already is interested and working on putting the book together. All I need is a short 300 word blurb and a longer 3000 word summary.

Shouldn’t be difficult, right? But apparently, I prefer to write about writing the blurb than to actually write it.

You’d think I would have been smart enough to have already written it, knowing the book was going to be published, but somehow, just like with homework, I’ve put it off until the last minute. (Actually, that’s not true. For the most part, I think I did homework right away so I wouldn’t have it hanging over me.) In this way, at least, I was much more disciplined as a child.

But I am thinking about the synopsis, so that’s something, right? Maybe if I think about it long enough, it will pretend to be a blog post and I can just let it flow through my fingers onto the page.

Then the real work starts: a bio. You’d think after almost 3,000 blog posts, many of them about my life, it would be easy to come up with something interesting to say in a bio, but nope. Total blank.

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