Bertram's Blog

Most articles about blogging mention that you need to pick a topic for your blog and all your posts need to center on that topic. Is this really necessary? I suppose if you are a literary agent who sets himself up as an interpreter of the publication industry (explaining what one needs to do get published, for example), you’d need to stick to your topic, otherwise you’d lose your readers. Or if you are a marketing coach who is trolling for clients, it would be a good idea to stick to the topic at hand. But what about the rest of us? Specifically, what about us authors? Is it necessary for us to stick to a single topic? And if so, what should that topic be?

I have two fairly well-received blogs that are topic-oriented — Book Marketing Floozy, which is an indexed blog of book marketing tips and hints written by various authors, and Pat Bertram Introduces . . ., which is a blog for interviews with authors and their characters.  (Ahem! You know this because, of course, you have already submitted an interview, right?! If you haven’t yet submitted your interview, you can find the instructions and questions here: Author Questionnaire. I’ll be waiting for it!!)

I also have a third blog that isn’t as highly rated as those two, but it is rated (if an Alexa rating of 21,000,000 passes for a rating.) That third blog, Dragon My Feet, went through several metamorphoses from a blog to talk about all the things I did while procrastinating from writing (which I never used because when I was procrastinating from writing, I wasn’t even writing blog posts) to a blog highlighting excerpts from books as part of my ongoing effort to promote others while I learn to promote myself. You can find submission requirements for that blog here: Let me post your excerpt!

Which brings me to the blog at hand, the one you are reading, the point of the discussion. This blog started out as a place to talk about my efforts to get published, my efforts to get noticed once I was published, and what I learned along the way. I’d talk about reading and writing, and over the years I ended up with some pretty impressive views on some of my articles about writing.  “Describing a Winter Scene,” for example, has almost reached 10,000 views for that article alone, and it spawned a couple of other posts with good ratings: “Describing a Winter Scene — Again” and “Describing a Winter Scene — Again. And Yet Again.” And all of those winter scene articles descended from the grandmommy of them all: “Describing a Scene in an Interesting Way.” But continuing to write such articles would get boring after a while, both for me and my poor readers, most of whom know more about writing than I do!

Before boredom set in, Death intervened. Not my death, of course, but it was a significant event in my life nontheless, and so I started writing about grieving. Partly, I couldn’t think of anything else but my sorrow, and partly I got so furious at novelists who didn’t seem to understand the first thing about grief that I wanted to set the record straight. Well, I accomplished that to a certain extent, and now I have a book about my grief that will be published next year. So, in a way, all that talk about grief was still within the parameters of this blog — all part of writing.

But now I’m coming out of the worst of the fog. I’ve said most of what I wanted to say about grief and most of what I wanted to say about writing (I mean, how many articles about describing winter can one person write?) and now I’m at a crossroads. I’ve been talking about the various things I’ve been doing to put my life back together, such as “Halt and I’ll Shoot! (Adventures With Firearms)” and “Proving to Myself That I’m Real,” but eventually I’ll move beyond that, and then what? I’ll have to decide on a topic for this blog. Or do I? Is “life, writing, and the writing life” a specific enough topic? Is it better for an author to write about whatever catches his or her interest so readers (hypothetical though they may be) can better get to know you? Is it enough simply to blog?