How do you juggle the promotional aspects with the actual writing?

RRBookThree SecretsI haven’t been juggling the promotional aspects with the actual writing. I’ve been concentrating mainly on promotion. I have a one-track mind, and for now I am focused on figuring out how to get my books to really take off. I don’t see why millions of people can’t enjoy my books (though so far, they don’t seem to agree). What writing I do falls under the category of promotion, such as blogging and keeping up with my chapters in Rubicon Ranch, the mystery serialization that several of us Second Wind authors are collaborating to write online. You can find the ongoing story here: Rubicon Ranch.

Here are some responses from other authors about how they juggle promotion and writing. The comments are taken from interviews posted at Pat Bertram Introduces . . .

From an interview with P.I. Barrington, Author of Isadora DayStar

Promoting and writing? That’s the REAL trick of publishing today. Writing takes time, but for me at least, promotion is constant and at times overwhelming!

From an interview with Beth Groundwater, Author of “A Real Basket Case”

Promotion is something that is ongoing, and which ramps up around the time of each release (every spring and fall for the next two years, at least). I try to focus on the writing and editing I need to get done each week first, then work on promotion later in the day or later in the week after I’ve finished the writing I need to do to meet my deadlines. I have to be very organized and give myself weekly goals to stay on track..

From an interview with Dale Cozort, Author of “Exchange

I tend to do marketing in blocks of time rather than trying to do it at the same time as writing. I have writing days, editing days and marketing days. That fits my somewhat obsessive personality. I’m not sure if it’s the most effective way to get things done.

From an interview with Christine Lindsay, Author of Shadowed in Silk

The marketing and promotional aspects are awful. I love talking to people and making friends, but it’s not easy to always be talking about myself. The phrase “I must decrease in order for Him (the Lord) to increase”  is running through my head quite a bit these days as I try to do my part in the marketing of my novel. It’s not just me that it affects, so I must do my part. But I hope I never sound pushy, but that I encourage someone in everything I say or write.

What about you? How do you juggle the promotional aspects with the actual writing?

(If you’d like me to interview you, please check out my author questionnaire and follow the instruction.)


Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Follow Pat on Google+. Like Pat on Facebook.

3 Responses to “How do you juggle the promotional aspects with the actual writing?”

  1. ROD MARSDEN Says:

    Promoting is one area where I still feel lost at sea.

    It was once something the publisher did. Oh the author would be involved but it tended to be the publisher’s show. Nowadays to rely on the publisher alone is not enough.

  2. Carrie Rubin Says:

    “promotion is constant and at times overwhelming!”—Amen to that. One could spend the entire day focused on promotional activities. Sometimes I find myself writing well into the evening to compensate for the marketing time. I often wonder “when is one done marketing a book?” and I suspect the answer is never.

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