A Romance with Books

November 17, 2012 — Pat Bertram

I watched the 1987 movie 84 Charing Cross Road yesterday, and it struck me as particularly poignant considering the current state of the book business. Some people call this movie a romance, though basically, the relationship between Helene Hanff and Frank Doel is little more than a business relationship. The true romance is Helene’s love of books — not just the content of the books, but the volumes themselves.

With the advent of Kindles, Nooks, Palm Pilots, IPads and other reading devices, bound books seem to be valued less and less. Ebook readers sneer at those who profess to love the smell of the book and the feel of the pages, but the truth is, there is a mystique about a printed volume. It exists as a thing separate from its words. You can hold the tome in your hands, riffle the pages, sample a word here and there. There is a tactile connection between reader and story, linking the two parties in a very physical way.

You love your ereader. I get that. I understand you love the ease of being able to cart around an entire library of downloaded stories and novels for a minimal cost. I understand that ereaders, with their ability to zoom in (or do I mean out?) and make the words larger for those with vision problems allow people to keep reading long after their eyes have given up on them. I also understand that such reading devices are the wave of the future.

But . . . here’s my dirty little secret. (Not much in the way of dirty little secrets, I admit, but it’s the only one I have.) I don’t own an ereading device, and I have no intention of getting one until I am forced to. For me, reading has always been a Zen-like experience where I become the book. Not the story. The book. My eyes would be focused on the page. One hand would be grasping the book while the other turned the page, quite mindlessly, I might add. The book might be resting on sternum or stomach, depending on my position. And the story osmosed through my body and into my soul without referencing the words.

For most of my life, I was a constant reader. That’s all I wanted to do, so for several years I did temp work to give myself maximum amount of time to read. To feed my habit, I would take out stacks of books from the library and buy bagfuls of new and used books. Often, I would pass the purchased books on to my mother. One time, I included Oh, God in a stack of books I gave her, and the language appalled her. I shrugged it off, saying I didn’t notice. That really upset her. “I don’t know which is worse,” she said, “that you would be so blasé as not to be bothered by the words, or so naïve as to not know what they mean.”

I tried to explain to her that I didn’t read words, but that upset her even more. I suppose it does sound weird, but it’s the truth. At least, it used to be. As I got older and my eyes weaker, the osmosis didn’t work as well, and I had to start reading words. I did not like that at all! Oddly, my eyesight has changed, and I now have perfect vision about nine inches from my eyes, (though I can’t see beyond that) so I can do the Zen reading thing again, but since I have a hard time finding non-trivial stories to osmose with, I don’t read much any more. (I used to feel guilty at having “wasted” my life reading, but now I’m glad I did.)

Anyway, the point is that while some people love their reading devices, others don’t seem to find the relationship rewarding, and I bet Helene Hanff would have been such a one. All those books she ordered from 84 Charing Cross Road are probably now available free from Google books (because really, who among us except die-hard literature students like Helene would pay to read the unabridged prose of John Dunne), but reading the books on a Kindle wouldn’t be the same for her as reading a leather-bound book with gilt edging. And, although my reading tastes are much more plebian than hers, reading on a device wouldn’t be the same for me, either. I don’t see myself having a Zen-like experience with a Nook or a Kindle.

The lesson of this movie is that it’s important to do things when you can, because one day it will be too late. Helen supposedly carried on a great friendship with Frank — or at least with the bookstore where he worked — but she never once called him, never once sprung for a ticket to London until after the store closed for good. (I’m not giving away any spoilers — the movie begins with her visiting the empty store.) And so it was with me and my romance with books. If I hadn’t wasted my youth reading but waited until now to carry on my romance with books, the romance would have been over before it had even begun.

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

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Genre vs. Traditional Fiction

November 7, 2012 — Pat Bertram

Yesterday I wrote about traditional stories, the kind of untagged, unlabeled, uncategorized and ungenrefied fiction we grew up on. There used to be certain sections for genres in libraries and bookstores, but most books were shelved alphabetically under “fiction.” I read all types of books without discrimination, but I found the most satisfying books not with the genre stories, but in with the general fiction. And that’s the kind of book I tried to write.

I don’t know why genre became the core of the book business rather than the peripheral it once was, but it’s probably because of marketing — as one editor who rejected Light Bringer told me, “I loved the story, and your writing is excellent, but I don’t know how to sell it. It doesn’t have enough science fiction elements to be science fiction, and it has too much science fiction to be anything else.” (The truth is, Light Bringer was never meant to be science fiction. It a traditional story based on both modern conspiracy theory and the Sumerian cosmology, though I admit, it does have elements that are construed as science fiction. Luckily, I eventually found a publisher who publishes traditional fiction as well as genre.)

I don’t know what came first — readers’ need to buy books that fit into certain categories or book marketers’ need to funnel readers into those categories, but it doesn’t really matter. Either way, this genreization of the book business makes me an outsider, both as a reader and a writer. I have a hard time sorting through the 130,000,000 million books available to find ones I want to read, and I have a hard time fitting my books into the available genres. (When I have to give a category, I say “conspiracy fiction.” That’s not a genre, or at least I don’t think it is, but it gives me a pithy and realistic way of labeling my books.)

The hardest of my books to categorize, besides Light Bringer, is More Deaths Than One. It has many of the elements of a thriller, but the story is not about what happened to the main character (Bob) but who is he and how he reacts to what happened to him. In a thriller, there should be some sort of showdown between the hero and villain, but in More Deaths Than One, that showdown is given to an offscreen character, and Bob hears of it second hand. Some readers think the scene is a cheat. Even I think it’s a cheat, or rather I would think so if More Deaths Than One was a thriller. The hero should always be the one who performs the decisive action in the story, but in this case, the decisive action is not the discovery of the truth, but how Bob and Kerry (the woman he loves) deal with that truth.

I could have had the showdown and then Bob and Kerry’s scene afterward, but then their scene becomes anti-climactic. I could have had the two scenes concurrent — the showdown and their reactions, but there is no way Bob would have opened up to her with a dangerous creature in the room. And most of all, he would never have brought her to the attention of the villain since he would have wanted to protect her at all costs.

You’d think that with the emphasis on the two characters that More Deaths Than One is romantic suspense, but it is far more than that (and far less. Those who have read it for romantic suspense don’t like it because the romance isn’t forefront. Nor is the conflict a romantic one — Bob and Kerry get along from the beginning). More Deaths Than One is traditional fiction — a story that demanded to be written in a certain way, regardless of any genre conventions.

As Mickey Hoffman, author of School of Lies and Deadly Traffic, said, “What are you waiting for? Read this book. Now. More Deaths Than One is much better than any ‘bestseller’ out there. The plot is constantly surprising and intricate, the characters draw you into the tale and the overall writing is top notch.”

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

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The Kind of Fiction I Grew Up On

November 6, 2012 — Pat Bertram

On Malcom Campbell’s blog post yesterday, BOOK BITS: ‘Black Beauty,’ Plagiarism, Donna Small, Larry McMurtry’s ‘Custer,’ Book stories for the election, he described “traditional fiction” as the kind of fiction we grew up on before novels started getting whittled down to novella-lengths and forced into marketing categories. Dare I say, literary fiction is what’s left after publishers and booksellers have sliced and diced readers and books into every possible pigeonhole, slot and category they can possibly imagine? We are, I think, so scared of making our own decisions about what we read these days, that we cannot pick up a book without knowing how it’s been tagged, labeled, categorized and genrefied.”

Ah! Now I have a term for the sort of fiction I write, and it’s the perfect term — traditional fiction. My novels are not genre fiction in any way, and those who try to fit the stories into such pigeonholes end up not liking them. There is not enough romance for the romance readers, not enough horror for the apocalyptic crowd, not enough villainry for the thriller lovers, not enough grue for the horror aficionados, not enough science or fantasy for the scifi folks.

Each of those elements has a place in my books, of course, since each aspect is part of the story’s big picture (in the same way those elements make up the big picture of our lives), but none overwhelms the basic intent of my stories, which is to tell a satisfying tale with archetypal characters and classic themes that can last beyond the fads of the day. In other words, a traditional novel.

In A Spark of Heavenly Fire, for example, there is plenty of horror, such as the gruesome end of those afflicted with the red death, but generally the horror is more subtle than visceral — empty streets instead of bodies piled everywhere, struggles to maintain a semblance of normality instead of rioting. The experiments done on humans during both the hot wars and the cold wars twentieth century are not experienced first hand by the characters, but the slow reveal of those old horrors affect them deeply nonetheless.

A Spark of Heavenly Fire explores the theme of love in all its guises, not just romance, but friendship, caring, trust. There is love mixed in the villainry, too, because someone had to have lovingly created the organism that caused the red death. Unlike genre stories, there is no hero trying to stop the villain before he can release his “baby.” The deed had been committed before the story even began. We don’t see the story from the villain’s eyes as in a thriller, and it’s only at the end that we realize with what love and glee the villain had set his creation free.

More than horror or history, romance or mystery, A Spark of Heavenly Fire is the story of ordinary women who found only failure in the ordinary world where everyone else seemed to find success, but when the world turned upside down, they found their place and their worth, and they came alive. As Washington Irving wrote, “There is in every true woman’s heart, a spark of heavenly fire, which lies dormant in the broad daylight of prosperity, but which kindles up and beams and blazes in the dark hour of adversity.

This is the kind of fiction I grew up on as a reader, the sort of traditional story that digs deep so that what affects the characters also affects the readers, the sort of ungenrefied story I have always loved. And it’s the kind of fiction I grew up on as a writer. It was halfway through writing A Spark of Heavenly Fire that everything clicked and I became a writer.

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

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The Worst Books by the Best Writers

November 3, 2012 — Pat Bertram

I got an email today from someone at oedb.org (Online Education Database) asking me to share an article with my blog readers. Generally, I ignore such requests, partly because the articles seldom have anything to do with the topics covered in this blog, and partly because . . . well, this is my blog and my personal soapbox. But I am making an exception in this particular case because I liked the following introduction to the article, “The Worst Books by the Best Writers.”

It is said that even a blind pig finds a truffle now and then. That may be true, but writing a good book (despite what so many deluded amateurs seem to believe) is exceedingly difficult. A lousy writer is unlikely, under even the best circumstances, to produce a novel of any value. The reverse, however, unfortunately happens quite easily. The finest writer, if prolific enough, is still practically guaranteed to come up with a couple of duds. Lest anyone mistake the spirit of this inquiry, in which we look at failures on the part of authors whose reputations remain unimpeachable, let it be understood that our choices, though bound to rankle in some cases, are not meant to offend. It may be that we can learn something from great novelists’ misfires, perhaps as much as we can from their successes.

You can find the rest of the article and the list here: The Worst Books By the Best Authors.

Quite frankly, I’m not sure that I consider any of those writers to be the best. (They list Ernest Hemingway, DH Lawrence, John Updike, Tom Wolfe, S.E. Sinton, Kurt Vonnegut, Flannery O’Conner, Bob Dylan, Alice Sebold, Jeffrey Eugenides). I know don’t remember being particularly enamored of any of their books. But still, the person who wrote the article has a good point, that we can learn to be better writers by considering books that missed the mark.

My current concern is that except for a select group of writers and perspicacious readers, few people seem to value good writing or good books, let alone great books. In a world where everything has devolved into opinion, and one person’s uninformed opinion is the same another’s studied judgement, the only books anyone seems to care about are those that sell, usually because of some sort of titillation, whether erotica or violence. I sound jaded, I know, but what passes for good writing today makes me want to weep. If by chance the writing is okay, the story is often trivial, which is just as bad. Triviality is not the mark of a great writer.

It won’t be too long before literature degrades to the point where all we can do is celebrate the best books by the worst writers.

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The Grim Origin of the Grim Reaper

October 25, 2012 — Pat Bertram

Scholars trace the origin of the Grim Reaper to ancient times where he was known as Cronus to the Greeks and Saturn to the Romans, but the Grim Reaper as he is depicted today comes directly to us from the Middle Ages and the Black Death.

According to William Bramley, author of The Gods of Eden: “In Brandenburg, Germany, there appeared fifteen men with ‘fearful faces and long scythes, with which they cut the oats, so that the swish could be heard at great distance, but the oats remained standing.’ The visit of these men was followed immediately by a severe outbreak of plague in Brandenburg. Were the ‘scythes’ long instruments designed to spray poison or germ-laden gases?

“Strange men in black, demons, and other terrifying figures were observed in other European communities carrying ‘brooms’ or ‘scythes’ or ‘swords’ that were used to sweep or knock at people’s doors. The inhabitants of these houses fell ill with plague afterwards. It is from these reports that people created the popular image of death as a skeleton, a demon, a man in a black robe carrying a scythe.”

The Black Death began in Asia and spread to Europe between 1347 and 1350 where it killed over 25 million people, 1/3 of the population.

Despite the current belief that rats in overcrowded cities spread the plague, many outbreaks occurred during the summer in uncrowded conditions. And not all outbreaks were preceded by rat infestation. In fact, most outbreaks seemed to have nothing to do with an increase in rodent population. Nor were outbreaks confined to urban areas. The plague often struck isolated human populations which had no contact with infected areas.

Many people in stricken areas reported that outbreaks of the plague were caused by evil-smelling mists. Bright lights and unusual activity in the skies frequently accompanied these mists. And sometimes, a mist was seen to be coming from rocket-like airships. Not only did these mists kill people; they killed trees and destroyed the fertility of the land.

People were warned: “If newly baked bread is placed for the night at the end of a pole and in the morning is found to be milewed and internally grown green, yellow, and uneatable, and when thrown to the dogs causes them to die from eating it, then the plague is near at hand.”

Foul mists were blamed for other epidemics. During a plague in ancient Rome, Hippocrates (c.460-337 BC) had people build large public bonfires that he believed would get rid of the bad air. Considering the current belief that the plague was caused by a disease carried on the fleas of rodents, this advice seems ludicrous. But if what is intimated by these reports is true, and the plague was caused by germ-saturated aerosols such as those used in modern biological warfare, then bonfires would be the only defense.

***

Bramley’s descriptions and hypotheses of what happened in the middle ages, and the implications of what it might mean if true, really spooked me. I used this research for the following excert from Light Bringer:

“Alchemy wasn’t merely about the transmutation of metals,” Ernst said. “It was also about the transmutation of the alchemist. Once this mutation took place, the alchemist’s life span increased by hundreds, maybe even thousands of years. Apparently they learned to turn off the death genes.”

How interesting that he should mention alchemists, Teodora thought. Arist Kochavallos had recently told her that one reason for the Black Death in medieval times was that humans were becoming too advanced and had to be retarded. For him, those were not the dark ages, but an age of light. The alchemists, a greater percentage of the population than anyone imagined, were learning about nuclear fusion and fission. The Arabs were learning about rocketry and jet propulsion. Architecture, as manifested in European cathedrals, was unsurpassed. Along with many other technological inventions, a simple binary machine—a computer—had been created.

And the custodians of earth did not like what they saw.

Outbreaks of the plague were accompanied by strange phenomena, such as torpedo-shaped craft emitting noxious mists, and men dressed all in black walking through the streets with long instruments that made a swishing sound like a scythe.

According to Arist, that’s where the image of death as a skeleton in a black robe carrying a scythe originated.

More than anything else, finding out the origins of the plague had convinced Teodora that the tenth planet existed, that at least a small enclave of its inhabitants resided on Earth, and that they had no love of humans.

***

(Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.”) Connect with Pat on Google+. Like Pat on Facebook.

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Character as Fate and Fate as Character

October 20, 2012 — Pat Bertram

Heraclitus believed that a person’s character is their fate. Character — the sum total of a person’s traits — influences the choices a person makes, and the consequences of those choices ultimately become that person’s destiny. Or not. Much of life is luck, happenstance, and totally out of our control, though we tend to believe we have much more control over our lives than we really do. But that’s not an issue here because this is a writing discussion, and in our story worlds everything is under our control, and what our characters do determine their own fate.

This is most obvious in a tragedy — a character comes to an unhappy end because of a flaw in his or her own character, though in today’s stories, because readers like a more optimistic ending, that fatal flaw is often balanced by a special strength. But character/fate works for other types of stories, such as a thriller where a character becomes obsessed with finding the truth, and that obsession leads to both the character’s fate and the end of the story.

For example, In Daughter Am I, a young woman is determined to find out the truth of who her grandparents were and why someone wanted them dead. That determination overrides her usual placidity and takes her on a journey that eventually leads her home again, changed forever. She really did find her destiny because of her character.

I wonder if the opposite is more true (if truth has degrees), that destiny is character. Does what happens to us, both the actions under our control and those beyond our control, determine who we are? Determine who our characters are? This was a theme I explored in More Deaths Than One. So much happened to my poor hero Bob that was not under his control, yet what was under his control — how he handled his fate — made him the man he became.

Any discussion about fate and writing would also have to include the question: does the writer’s fate affect the character’s fate? None of my books have totally happy endings. There is always a pinprick of unease in the background, but the book I am now contemplating — the story of a woman going through grief — is going to have even less of a happy ending. Perhaps because I know the ending of my own love story? Not my story, obviously, since I’m still here, but the story I shared with another. Except for my work in progress (the one that’s been stalled all these years) the stories I’m thinking about writing now all end up with the characters alone.

When I wrote the first draft of my novel More Deaths Than One (and the second draft and the third) I had the hero Bob meandering around his world trying to unravel his past all by himself, and it was boring. Did I say boring? It was moribund. The story went nowhere because there was no one for Bob to butt heads with.

In the fourth draft of More Deaths Than One, I gave Bob a love interest, a waitress he met at a coffee shop. (Hey, so it’s been done before. The poor guy spent eighteen years in Southeast Asia, and didn’t know anybody stateside. How else was he supposed to meet someone?) That’s when the story took off. He had someone to butt heads with, someone to ooh and aah over his achievements, someone to be horrified at what had been done to him.

From that, I learned the importance of writing scenes with more than one character. And yet here I am, once more falling into the black hole of writing characters alone because I can’t visualize them ending up with anyone.

Which leads me to my final question: could the fate of the character also influence the writer’s fate? If so, maybe I should decide where I want to go from here, and write my destiny. Or  I could just wing it and see where destiny takes me and my characters.

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

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You Finished Writing Your Book. Now What?

October 19, 2012 — Pat Bertram

I recieved an email yesterday from a friend telling me she finished writing her book, and then she asked for advice about how to proceed in getting her book published. She said she is open to all venues — self-publishing, independent presses, agents and major publishers.

If you are in the same situation, the first thing you do is make sure you’ve edited the book, copyedited it, found people to read it to see if there are any obvious lacks, and made it the best book you possibly can.

What you do next depends on your goal. If you want to try to do it on your own without going through agents or  publishers, there are plenty of self-publishing platforms to choose from such as Create Space, Amazon/Kindle, Lulu, Smashwords, Barnes & Noble/Nook. Do a bit of research to find the platform(s) that suits your needs. You don’t need an ISBN number for Amazon/Kindle or Barnes & Noble/Nook, though you do need one for most other venues.

If you want to try for a major publisher, research agents. You can find them at places like Preditors and Editors and Association of Authors’ Representatives. Look for agents who are interested in your genre. Once you have names, check out their websites to find submission requirements, and follow those requirements. If they say query letter only, don’t send samples of the manuscript. If they ask for the first three chapters, don’t send the whole manuscript.

If you decide to go with a small publisher, you can find a listing at Preditors and Editors and similar sites. Generally, you don’t need an agent for such publishers. Follow the same instructions as for agents, checking out their submission requirements and following them.

The query letter is your most important tool. Try to fit your letter to the particular agent or publisher. Always send to a particular person. Never use “Dear Sir” or “To Whom it May Concern.” Send a few letters out at a time (start with agents and publishers who will accept email submissions to save time and money). By doing only a few at a time, you can rewrite your query letter and synopsis as you get rejections. (Keep in mind a rejection at this stage only means they rejected your letter, not your manuscript.) The better your letter is, the better chance you have of getting someone interested in looking at your manuscript.

Click here to find out How to Write a Query Letter.

This is the query letter I wrote for More Deaths Than One. It got me an agent, but the agent couldn’t find a publisher. I found a publisher on my own when the agent’s contract expired.

Dear (Name):

The painting is of a pond with no ripples, surrounded by forest. Very serene. As Bob studies the painting, however, disquiet begins to creep over him, and he can almost see the monstrous thing that lives in the slime deep down at the bottom of the pool.

“I was trying to paint what’s in here,” he says, tapping his chest with a fist. Then he gestures to the painting. “I don’t know how that happened.”

When Bob Stark returns to Denver after almost two decades in Southeast Asia, he finds that, like his painting, nothing is as it seems. Not only does the city of his birth seem alien; the mother he buried years before has died again. Even worse, two men who appear to be government agents are hunting him for no reason that he can fathom.

Set in 1988, this novel, More Deaths Than One, explores what it is that makes us who we are. Is it our memories? Our experiences? Our natures?

Enclosed please find a synopsis and the first three chapters of this suspense novel. The finished manuscript of 80,000 words is available upon request.

Sincerely, 

Pat Bertram

***

Pat Bertram is the author of the conspiracy novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+

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Introducing Mike Pettit, Author Extraordinaire

October 12, 2012 — Pat Bertram

One of the most fascinating people I have met online is Mike Pettit. His  nightly “Goodnight America” is worth waiting for. His books covers are wonderfully nostalgic, reminding us of an earlier age of publishing. His  comments are a bit too amusing to be truthful (except for his political  comments, which are a bit too truthful to be amusing.) I’ve wanted to interview Mike for a long time for my interview blog, and he has finally agreed to answer some of my questions. Below is an excerpt from the interview, outlining Mike’s Three P Plan for selling books. (You can find the entire interview here: Mike Pettit, Bestselling Author of “The Key West Smackdown.” I hope you stop by to read the interview. You won’t be sorry you did.)

PB. Do you ever feel like you are lost among the thousands of other Kindle authors?

MP. Absolutely not. I treat my writing as a business. Here are my steps to selling books. I call it the Three P Plan (I should publish this and make a fortune…oh wait, that’s been done).

PRODUCT: Write the best book you can, edit the best you can, have the best cover you can.

I consider myself a good storyteller, but I am not a five star writer. If stars were grade averages I would be a C+ or B- writer, and that‘s OK. So, be realistic with your expectations. Average authors sell books, trust me.

I use the Flisch-Kinkaid comprehension scoring method to determine my writing / reader comprehension. I write to a reading audience at the 8th to 10th grade level of comprehension. This by the way is what the F-K scoring states as the reading level of most fiction-reading adults in America today. As a comparison, Obama’s State of the Union address was written to the 7th grade level of comprehension, The Wall Street Journal just dropped their Comprehension level from 12th grade to 10th grade level.

It might make you feel better knowing this the next time someone writes a bad review on your baby and gives it a two-star D rating. This does not mean you did badly. It means the reader should have read something on a higher comprehension level. That’s why I say you must know your audience …and write to them.

PRICING: To thine own self be true. You must price your book at a reasonable price. The big guys that work for the Big Six publishing houses command $25.00 and up per pop. That’s nuts, but they get it.

E publishing is growing with more and more readers coming over to the light, soon the big publishing houses and agents will be begging for us little guys to sign up with them.

My strategy is that I write and price my books to fit my audience. I am not greedy nor am I swollen headed. I know that I am a C+ writer and what I have to offer is a damn good quick read for a couple of bucks. The reader is happy with the read and the price and he’ll come back for more. You’ll make your money on volume sales

PUBLIC RELATIONS / MARKETING: Never stop pushing your book. I sell on Kindle and Nook. I use every social network platform I can find. I have Face Book, Twitter, Google +, a large FB and Twitter friend base. Look for “Friends that fit your target audience and talk to them…constantly.

This is just me, but I don’t spend a lot of time talking with other authors. If you aren’t talking to your customers, someone else is.

***

Mike Pettit’s newest book is The Key West Bounce. Check out Mike on Amazon, Facebook, and his action/mystery blog.

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Sample Sunday

October 7, 2012 — Pat Bertram

If you’ve been wanting to check out my books, now is your chance to read the first chapter of each novel online.

More Deaths Than OneBob Stark returns to Denver after 18 years in SE Asia to discover that the mother he buried before he left is dead again. At her new funeral, he sees . . . himself. Is his other self a hoaxer, or is something more sinister going on?

Click here to read the first chapter: More Deaths Than One

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A Spark of Heavenly FireIn quarantined Colorado, where hundreds of thousands of people are dying from an unstoppable, bio-engineered disease, investigative reporter Greg Pullman risks everything to discover the truth: Who unleashed the deadly organism? And why?

Click here to read the first chapter of: A Spark of Heavenly Fire

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DAIWhen twenty-five-year-old Mary Stuart learns she inherited a farm from her recently murdered grandparents — grandparents her father claimed had died before she was born — she becomes obsessed with finding out who they were and why someone wanted them dead.

Click here to read the first chapter of: Daughter Am I

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Thirty-seven years after being abandoned on the doorstep of a remote cabin in Colorado, Becka Johnson  returns to try to discover her identity, but she only finds more questions. Who has been looking for her all those years? And why are those same people interested in fellow newcomer Philip Hansen?

Click here to read the first chapter of: Light Bringer

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Pat Bertram is the author of Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I.All Bertram’s books are available both in print and in ebook format. You can get them online at Second Wind Publishing, Amazon, B&N and Smashwords.  At Smashwords, the books are available in all ebook formats including palm reading devices, and you can download the first 20-30% free!

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Should You Spend More Time Writing or More Time Promoting?

October 4, 2012 — Pat Bertram

A few month ago, The Taleist Survey of 1007, a survey of 1007 self-published authors made the rounds. That survey tried to explain why some self-publishers make a living by writing and how they do it, but the survey only complicates matters.

The survey says that 2/3 of the top earners (those who make a living by writing, which, incidentally, was less than 10% of the total), are women, leaving the impression that women were better at self-publishing than men, but the truth is, women write romance more than men do, and romance sells more than mystery and science fiction and way more than literary fiction.

It also says that “respondents who’d had their work rejected by traditional publishing and then opted to self-publish it were among the lowest earners,” but that “32% of the top Earners tried and failed to get a traditional publishing deal before self-publishing, but now make a living from selling their work.” Huh? What’s the difference between being rejected and failing to get a traditional publishing deal? Even more confusing, 29% of the top earners had an agent. Why? I thought the point of self-publishing was to bypass the traditional route. Or maybe they hope the agent will get them a traditional publishing contract? If so, then apparently, the top earners still aren’t earning enough.

The report also said that the average top earner spent 69% more time writing than the average author outside of the top earners group. The top earners group spent more time writing than they did marketing, and those in the group who spent the least time marketing were making the most money. Out of all respondents, those who spent the most time marketing earned the least.

Bewildering, isn’t it? The survey leaves out a lot of important information, such as: did the top earners promote at the beginning, and once their careers took off, stop promoting in favor of writing? And if they never promoted, how did they sell books without marketing? The only self-publishers I have met who managed to get on the bestsellers lists without doing any promotion at all (they just posted their ebooks on Amazon and waited for sales) were romance writers and some mystery series writers. Romance readers seem to be voracious consumers of books, and the more they buy, the more Amazon will recommend. And it stands to reason that the more books you write the more you will sell.

Once you get in the Amazon loop, you can spend your time writing and let Amazon take care of your marketing, but those writers who don’t hit that particular jackpot have no other option but to promote. Some writers who eschew marketing in favor of writing are publishing more books but still not making money.

So yes, the top earners spend more time writing, but that does not mean that if you spend more time writing you will earn more.

The survey also says that those who get reviews from top reviewers on Amazon make more money than those who don’t get such reviews, but the top reviewers seldom review newly self-published books from unknowns, so again, the question is, which came first — the financial success or the reviews?

Although I am not a self-published writer, such matters interest me. Those of us who are published by small presses have many of the same concerns as the self-published since for the most part neither group has a has a publicity departments helping us get better known. But this survey has no answers for us, just more questions.

Should we spend more time writing and less time promoting? Or do we need to spend more time promoting and less time writing? Or maybe we should simply spend less time reading such surveys.

Posted in books, culture, internet, writing. Tags: , , , , . 14 Comments »
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